Compilation of candy commercials: from the latest to nostalgic ones
When you think of candy commercials, what kind of ads come to mind?
Maybe it’s the commercials with catchy theme songs and original characters you saw as a kid, or perhaps the ones you’ve seen recently featuring popular actors and idols.
In this article, we’ll showcase a wide range of candy commercials from past to present all in one place.
We’ve gathered everything from trending ads to nostalgic classics, so try searching for the commercial that caught your eye on TV or the one you suddenly remembered from long ago!
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Compilation of snack commercials: from the latest to nostalgic ones (81–90)
Lotte Sou ‘Rolling on the Grass’ VersionSuzu Hirose
In the 2018 commercials for Sō, Suzu Hirose appeared.
The image of her lying on the grass and happily eating Sō was very memorable.
The BGM for this commercial featured the bright song “Signal,” which matched the freshness of the visuals.
It’s a track included on WANIMA’s 2018 album “Everybody!!” Despite its approachable, up-tempo band sound and KENTA’s powerful vocals, the lyrics portray someone struggling with inner conflict while still trying to move forward.
It’s a motivational song whose appeal lies in its message that supports the heart—more than just brightness alone.
Lotte Sou “Full-Power Gasshō Club” VersionSuzu Hirose, SHISHAMO
This is a Sō commercial featuring SHISHAMO, Suzu Hirose, and around 1,000 teenagers performing one of the band’s signature songs, “OH!”.
Titled the “Zenryoku Gassō-bu” (Full-Power Ensemble Club) version, the CM has the youths joining in with brass and ensemble parts alongside SHISHAMO’s performance.
The song “OH!”, played in the ad, was released in 2019 and is a track that showcases the band’s trademark catchiness, brightness, and uplifting lyrics.
Many listeners have likely found encouragement in its message—“Even if it’s rough around the edges, let’s give it our all and push straight ahead!”—which offers a supportive nudge forward.
Lotte Hot Ghana ‘A Mother’s Heart’ VersionYuzuru Hanyu
This is a Ghana commercial told from a mother’s perspective, expressing her feelings for her child, with a series of adorable clips of children.
Yuzuru Hanyu also appears, making it a particularly memorable ad.
The commercial uses an instrumental version of “Rouge no Dengon,” known as the theme song for the film Kiki’s Delivery Service.
Originally released in 1975, it’s one of Yumi Matsutoya’s signature songs and was chosen as the movie’s theme more than a decade after its release.
With its lively rhythm and warmly resonant vocals, it’s a masterpiece that has secured its place in Japanese music history.
Glico Aisu no Mi “Aisu no Mi tte, jitsu wa…” VersionYuriko Yoshitaka
This commercial features Yuriko Yoshitaka reintroducing the delicious taste of Ice no Mi to consumers who are skeptical about its flavor.
In the ad, the song “Kimi wa 1000%,” covered by PEDRO—the solo project of former BiSH member Ayuni D—is used.
With parody lyrics, the CM highlights Ice no Mi’s points of craftsmanship and promotes it as a gelato rich in fruit flavor and deliciously intense.
The original track was released in 1986 by 1986 Omega Tribe, a passionate song set in summer that portrays budding romance.
Morinaga Seika Vanilla Monaka Jumbo: “It Costs to Make” VersionSUPER EIGHT
This commercial emphasizes that Vanilla Monaka Jumbo has a higher production cost and is more premium than Choco Monaka Jumbo.
SUPER EIGHT appears in it, and the visuals resemble a quiz show’s spot-the-difference segment, with their photos gradually becoming more luxurious.
It’s a very straightforward approach that even brings up the product’s production cost, but that directness makes the product’s appeal come through clearly, resulting in an entertaining ad.
Calbee Potato Chips Kyushu Taste Pride: ‘All-In on Kyushu!’ Edition
A commercial for Calbee’s Kyushu Aji Jiman potato chips, made with carefully selected ingredients from Kyushu.
The ad features Ayane Okabe, a celebrity from Kyushu, and her delightfully appetizing way of eating the chips really leaves an impression! The laid-back jingle that repeats the product name also oddly sticks in your head.
Compilation of snack commercials: from the latest to nostalgic ones (91–100)
Koikeya Polinky
Polinky is a snack released by Koikeya in 1990.
It featured a trio of characters called the Three Polinkies, and the original song that put the snack’s shape and delicious secret into the lyrics was unforgettable! The tune was so catchy that you couldn’t help but hum along, and it surely remains in many people’s memories.
By the way, you might expect the song to reveal the secret, but in the end it wraps up with a cheeky line: “We’re not telling you!”