Compilation of candy commercials: from the latest to nostalgic ones
When you think of candy commercials, what kind of ads come to mind?
Maybe it’s the commercials with catchy theme songs and original characters you saw as a kid, or perhaps the ones you’ve seen recently featuring popular actors and idols.
In this article, we’ll showcase a wide range of candy commercials from past to present all in one place.
We’ve gathered everything from trending ads to nostalgic classics, so try searching for the commercial that caught your eye on TV or the one you suddenly remembered from long ago!
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Compilation of snack commercials: from the latest to nostalgic ones (91–100)
Nestlé KitKat “What I Want to Say Now”Shingo Katori
This commercial, featuring Shingo Katori, announces that KitKat’s outer packaging has been changed to paper.
Katori tapes the empty wrappers together and creates an art piece by drawing on the reverse side.
Each wrapper also bears a message, resulting in a wonderful work that expresses feelings for loved ones.
Not only is the finished piece impressive, but you also can’t take your eyes off Katori as he works intently on creating it.
Nestlé KitKat: “It all started with a KitKat” (version)
This piece, which captures the moment sparked by KitKat, is titled “It all started with KitKat.” Many of you may remember the striking animated visuals directed by Naoko Yamada.
The BGM features AI’s “First Time feat.
RIEHATA,” whose lyrics are memorable for their positive message about the importance of never forgetting your beginnings and how nothing you’ve done so far has been in vain.
Compilation of snack commercials: from the latest to nostalgic ones (101–110)
Nestlé KitKat “Exam Student Support Message” Version
This is one of the commercials aired in 2023 to support students preparing for entrance exams.
By showing people handing KitKats with encouraging messages written on them to examinees, it reassures students that entrance exams aren’t a lonely battle and that there are many people around them offering support.
The background music for this heartwarming commercial features AI’s song “Wareba.” Its lyrics, which praise people’s efforts and encourage us to persevere together, are sure to give us a boost.
Nestlé KitKat ‘Thousand Paper Cranes Drone Show to Support Exam-Takers’
This commercial shows a drone show held at Hofu Tenmangu on January 1, 2025.
The show was designed to support students preparing for entrance exams, and it features many messages of encouragement for them.
Even through the screen, the drone performance is so beautiful and powerful that it takes your breath away, and the commercial captures the genuine, emotional reactions of the students watching it.
The moving CM is set to “Wareba,” sung by AI.
Its message—“Let’s move forward together toward our dreams”—is sure to give a boost to many people working hard toward their goals.
Nestlé KitKat: “Just by telling them, you’ll surely be okay.”JO1
Here’s the commercial featuring JO1 member Takumi Kawanishi delivering a message to Ruki Shiroiwa.
Watching him convey his admiration to the older Shiroiwa—who’s in the same group—through a KitKat is enough to make your heart skip a beat.
The BGM is their 2021 track “Tsutaeraru Nara” (“If I Could Tell You”), which sings about expressing your feelings to someone important over a bright melody.
Listening to this song will surely make you want to share your feelings with someone special!
Nestlé KitKat Chocolatory 2015Jiyoung
This is a commercial introducing a special KitKat sold in department stores, featuring Jiyoung, a former member of KARA.
Branded as KitKat Chocolatory, this product differs from regular KitKats and is reportedly sold in the depachika (department store food halls).
It’s characterized by a more luxurious, refined flavor, and the commercial itself is crafted with a premium, high-end atmosphere.
The BGM is “8 Minutes Ago, We” by Ryota Fujimaki, the vocalist of Remioromen.
It’s a warm ballad that expresses straightforward feelings for someone important; if you listen while reading the lyrics, it’s a song that will surely conjure up all kinds of stories.
Nestlé KitKat 40th Anniversary “Thank You” VersionAyaka
Centered on the theme of expressing gratitude, this commercial features singer-songwriter Ayaka.
As scenes of people conveying their thanks through KitKat unfold, Ayaka says, “Your feelings of gratitude will surely reach them.” Her signature song “Arigatou no Wa” plays as the background music.
With lyrics overflowing with appreciation for parents and friends, it’s sure to touch your heart.