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Compilation of candy commercials: from the latest to nostalgic ones

When you think of candy commercials, what kind of ads come to mind?

Maybe it’s the commercials with catchy theme songs and original characters you saw as a kid, or perhaps the ones you’ve seen recently featuring popular actors and idols.

In this article, we’ll showcase a wide range of candy commercials from past to present all in one place.

We’ve gathered everything from trending ads to nostalgic classics, so try searching for the commercial that caught your eye on TV or the one you suddenly remembered from long ago!

Compilation of snack commercials: from the latest to nostalgic ones (51–60)

Calbee Hard-Cut Potato Chips: Let the crunch resound. I’m going to eat Hard-Cut Potato Chips! “Lightly Salted” version / “Roasted Seaweed” versionTaiga Nakano

A striking commercial that focuses on the texture of Kata-age Potato chips.

In the beginning, footage of the chips is paired with Taiga Nakano eating them, accompanied by the crunchy chewing sounds: “Kari!” and “Zaku-zaku!” And the ad wraps up with a single word: “Umee~” (“So good”).

By capturing such a natural reaction, the appeal feels even more relatable.

Lotte Gum “Shu-Chew Beats A” / “Shu-Chew Beats B”

This commercial features a man working at his computer who says he uses gum and background music to flip his concentration switch.

It’s certainly an ad for gum, but it’s produced in a way that puts more emphasis on the background music—branded as Shu-Chew Beats—than on the gum itself.

The track used in the ad is “Hyper” by Shinichi Osawa, who is also active with the project MONDO GROSSO.

Built on a minimal beat and synthesizer tones, and set at a just-right tempo of 120 BPM—neither too fast nor too slow—it’s a song that feels perfect for getting comfortably into a focused state.

Lotte Sou “Full-Power Gasshō Club” VersionSuzu Hirose, SHISHAMO

Suzu Hirose & SHISHAMO fire up the crowd with a full-throttle sing-along with 1,000 people! Lotte “Sou” new CM: “Zenryoku Gasshou-bu” edition

This is a Sō commercial featuring SHISHAMO, Suzu Hirose, and around 1,000 teenagers performing one of the band’s signature songs, “OH!”.

Titled the “Zenryoku Gassō-bu” (Full-Power Ensemble Club) version, the CM has the youths joining in with brass and ensemble parts alongside SHISHAMO’s performance.

The song “OH!”, played in the ad, was released in 2019 and is a track that showcases the band’s trademark catchiness, brightness, and uplifting lyrics.

Many listeners have likely found encouragement in its message—“Even if it’s rough around the edges, let’s give it our all and push straight ahead!”—which offers a supportive nudge forward.

UHA Mikakuto Tokuno Milk 8.2 Dear our extra-rich selves: “Tokuno Milk” version / “Salt Milk” version / “Peach” versionME:I

These are three commercials introducing the product lineup of Milky-flavored candy, Tokuno Milk.

Each commercial features one of three varieties: original milk, salted milk, and peach milk.

Members of ME:I highlight the appeal of each flavor, likely sparking interest among many viewers.

The background music is ME:I’s song “Affogato.” As the title suggests—referring to the dessert affogato—it’s a sweet and cute track.

Compilation of snack commercials: from the latest to nostalgic ones (61–70)

Royce: A Life with Nama Chocolate

A Life with Nama Chocolate: 30th Anniversary - 30 Seconds -

This commercial, which opens with a woman arranging flowers in a stylish home surrounded by nature, is Royce’s 30th anniversary ad.

As the title suggests—“A Life with Nama Chocolate”—Royce’s chocolates are right by the side of this woman living a lovely life.

It’s the kind of commercial that makes you imagine that having Royce’s chocolate at home would let you enjoy a calm and wonderful moment, if only for a little while.

Lotte Sou: Take a break, get refreshed♪ “Office Worker” edition / “Restaurant” edition / “Delivery Worker” edition / “Hokkaido” edition / “Miyagi” edition / “Ishikawa” edition / “Hiroshima” edition / “Fukuoka” editionNana Mori

This commercial promotes Lotte’s Sou as the perfect refreshment for a break, interweaving interviews with people in various professions across the country.

It empathetically addresses those who can hardly find time to rest, conveying that even a short break can give you the strength to push through the next stretch.

With Nana Mori’s call leading into the lighthearted line “Let’s take a break, let’s Sou,” the ad strongly conveys the sense of refreshing with Sou.

The smiles of many different people also leave the impression that they’re highlighting Sou’s delightful taste.

Kameda Seika Hot Air-Roasted Chips “I didn’t know these existed” VersionNarration: Kenjiro Tsuda

Hot-Air Roasted Chips: “I didn’t know these existed” Edition – TV Commercial (15 seconds)

This commercial introduces Kameda Seika’s Hot Air Roasted Chips and highlights the care and craftsmanship behind them.

It conveys the toasty flavor and light texture that come from roasting, while clearly communicating that the chips contain components beneficial to the body.

Beyond being delicious, they’re presented as helping to maintain digestive and skin health, expressing a wish for viewers to incorporate them into their daily lives.

The overall visuals are bright, creating an impression of an overwhelmingly positive atmosphere.