Compilation of candy commercials: from the latest to nostalgic ones
When you think of candy commercials, what kind of ads come to mind?
Maybe it’s the commercials with catchy theme songs and original characters you saw as a kid, or perhaps the ones you’ve seen recently featuring popular actors and idols.
In this article, we’ll showcase a wide range of candy commercials from past to present all in one place.
We’ve gathered everything from trending ads to nostalgic classics, so try searching for the commercial that caught your eye on TV or the one you suddenly remembered from long ago!
- You've definitely heard it before! The song from the chocolate commercial
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Bourbon commercials: A collection of familiar snack ads
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- [Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
- Summary of Calbee commercials: Snack and cereal ads featuring star-studded casts
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- A collection of UHA Mikakuto commercials. Packed with ads for candies and supplements.
- Commercials by Kameda Seika: A compilation of ads for arare and senbei rice crackers.
Compilation of snack commercials: from the latest to nostalgic ones (51–60)
Bourbon Alfort Mini Chocolate “I am Alfort Party” VersionEiji Akaso
Omoinotake’s “Innocent Blue” is a song that gained attention after being featured in a commercial for Bourbon’s Alfort.
Its buoyant rhythm and light, lively sound are striking, conveying a cheerful, fun atmosphere.
The lyrics seem to depict interactions with someone important, expressing a sense of elation through the feeling of hearts connecting.
In the commercial, Eiji Akaso appears as a member of the “Alfor-tō” (Alfort Party), spreading the appeal of Alfort to those around him, and the scenes of everyone eating Alfort together also convey a sense of fun.
UHA Mikakuto Tokuno Milk 8.2 Dear our extra-rich selves: “Tokuno Milk” version / “Salt Milk” version / “Peach” versionME:I
These are three commercials introducing the product lineup of Milky-flavored candy, Tokuno Milk.
Each commercial features one of three varieties: original milk, salted milk, and peach milk.
Members of ME:I highlight the appeal of each flavor, likely sparking interest among many viewers.
The background music is ME:I’s song “Affogato.” As the title suggests—referring to the dessert affogato—it’s a sweet and cute track.
Kameda Seika Hot Air-Roasted Chips “I didn’t know these existed” VersionNarration: Kenjiro Tsuda
This commercial introduces Kameda Seika’s Hot Air Roasted Chips and highlights the care and craftsmanship behind them.
It conveys the toasty flavor and light texture that come from roasting, while clearly communicating that the chips contain components beneficial to the body.
Beyond being delicious, they’re presented as helping to maintain digestive and skin health, expressing a wish for viewers to incorporate them into their daily lives.
The overall visuals are bright, creating an impression of an overwhelmingly positive atmosphere.
Mars Japan Limited SNICKERS 1988 commercial
This is a commercial that aired in 1988.
It turns out the familiar catchphrase “You’re not you when you’re hungry—SNICKERS” had already been used way back then.
It features a student who appears to be an ordinary young woman.
She says, “I love reading, but when I get hungry I can’t focus on my books.
That’s when I eat a SNICKERS and get back to reading.” The casual, close-to-home way of speaking leaves a strong impression, making the ad feel friendly and relatable.
Compilation of snack commercials: from the latest to nostalgic ones (61–70)
Mars Japan Limited Snickers 1996 Commercial
This cool commercial from 1996 features a man stylishly snowboarding down a mountain.
The footage is incredibly cool, but in the next moment he collapses, exclaiming, “I’m starving!” That’s when Snickers appears, and a voiceover introduces its delicious taste and high satisfaction.
The man’s expression as he eats, clearly enjoying it, is especially memorable.
Meiji FRUITS ZIPPER Handmade Valentine: “Let’s Handcraft Fun Moments” EditionFRUITS ZIPPER
This is a commercial that aired during the 2025 Valentine’s season.
It shows the members of FRUITS ZIPPER making chocolates and giving them to each other, and their joyful expressions are especially memorable! The background music in the commercial features their 2023 release “Hapichoco.” Its lyrics, which portray how women feel in the lead-up to Valentine’s Day, are sung over a bright, up-tempo melody.
Calbee Hard-Cut Potato Chips: Let the crunch resound. I’m going to eat Hard-Cut Potato Chips! “Lightly Salted” version / “Roasted Seaweed” versionTaiga Nakano
A striking commercial that focuses on the texture of Kata-age Potato chips.
In the beginning, footage of the chips is paired with Taiga Nakano eating them, accompanied by the crunchy chewing sounds: “Kari!” and “Zaku-zaku!” And the ad wraps up with a single word: “Umee~” (“So good”).
By capturing such a natural reaction, the appeal feels even more relatable.