Compilation of candy commercials: from the latest to nostalgic ones
When you think of candy commercials, what kind of ads come to mind?
Maybe it’s the commercials with catchy theme songs and original characters you saw as a kid, or perhaps the ones you’ve seen recently featuring popular actors and idols.
In this article, we’ll showcase a wide range of candy commercials from past to present all in one place.
We’ve gathered everything from trending ads to nostalgic classics, so try searching for the commercial that caught your eye on TV or the one you suddenly remembered from long ago!
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Compilation of candy commercials: From the latest to nostalgic ones (11–20)
meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Version featuring Amane Tsukiashi / Version featuring Yui Sakurai
This commercial conveys cuteness and a happy atmosphere through the FRUITS ZIPPER members as they hand out Valentine’s chocolates.
Not only the messages they give when presenting the chocolates but also their smiles while making them are key points, and the excitement of giving a gift is clearly expressed.
You can also sense that because Meiji’s chocolate is delicious, you can feel confident making chocolates to give.
The song that further highlights the cuteness depicted in the video is FRUITS ZIPPER’s “Hapichoco.” With its bouncy rhythm and layered, glamorous sound, it captures the exhilaration of Valentine’s Day.
Kracie Nerunerunerune “Nerunerunerune 40th Anniversary: New Witch Appears” Edition
It’s a commercial with a whimsical, fairy-tale vibe where people of all ages appear dancing, creating a mysterious atmosphere.
It introduces Nerunerunerune, saying “Knead it and the color changes and it puffs up,” which likely made adults think, “So nostalgic!” and sparked kids’ curiosity.
Amazingly, it will celebrate its 40th anniversary in 2026.
Meiji Kajuu Gummy “When we mix together, we shine even more!” VersionFRUITS ZIPPER
This one, which mainly uses performance footage that feels like a music video, is actually a commercial for Kajyu Gummy.
It shows them taking on a dance challenge together with 390 students, and the cheers captured in the final scene of the commercial radiate the sparkle of youth.
The BGM is their track “JAM,” released in 2025.
Its up-tempo, high-energy vibe paired with cute lyrics creates a melody that fills you with energy as you listen.
Morinaga Seika Hi-Chew Mini: When you want to relax, “super chewy texture” / When you want to focus, “crispy hard texture” / Suppai-Chew: When you want to refresh, “crunchy-juicy texture”
It introduces three product lines—Hi-Chew Premium, Hi-Chew Mini, and Suppai Chew—by referring to them as the “other Hi-Chew” compared to the regular Hi-Chew.
Under the theme “When you’re in the mood for ___,” it recommends the best Hi-Chew for each situation, clearly conveying the unique appeal of each.
Japan Frito-Lay Mic Popcorn “Caramel” Version / “Hitorijime (All to Myself)” Version
These are humorous commercials depicting a boy delighted after buying lots of Mike Popcorn.
In both spots, a boy appears dancing with bags of Mike Popcorn in both hands, and his family, noticing him, starts talking to him.
In the “Caramel” version, his grandfather asks, “Where’s mine?” and the boy reacts begrudgingly; in the “All for Me” version, when someone says, “Lucky you,” he responds while out of breath.
Both have a subtly absurd tone that’ll make you chuckle.
meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Version: Noel Hayase / Suzuka Chinzei / Ruka Nakagawa / Mana ManakaNoel Hayase, Suzuka Chinzei, Ruka Nakagawa, Mana Manaka
This commercial conveys the excitement of Valentine’s Day—and the appeal of Meiji chocolate that supports it—through a scenario in which FRUITS ZIPPER members give you chocolate.
The words they use when handing it over differ by member, highlighting each one’s personality while showing that the chocolate suits any type of individuality.
Further accentuating the happy Valentine’s atmosphere depicted in the visuals is FRUITS ZIPPER’s song “HapiChoco.” Its bouncy rhythm and sparkling sound are striking, and together with the vocals, it delivers an unmistakable sense of cuteness.
Confectionery commercial roundup: from the latest to nostalgic ads (21–30)
Nutella “Nutella & Go!” versionLiSA
This commercial features LiSA introducing Nutella & Go, something you can easily enjoy even when you’re busy—along with its delicious taste.
By highlighting the product’s combination of crispy breadsticks and Nutella, it conveys how convenient it is to carry and the excitement of being able to savor it anywhere.
The song that amplifies the fun atmosphere depicted in the video is LiSA’s “SWEET MAGIC.” The blend of light, breezy sounds and her powerful vocals is striking, evoking everyday enjoyment and a positive attitude.