[I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
Suntory sells a wide variety of beverages, including tea, alcoholic drinks, coffee, and water.
When you watch TV, you often see a lot of commercials for Suntory products.
The songs featured in these commercials frequently become a hot topic, with a wide range of tracks used—from popular J-pop to classic Western hits.
In this article, we’ll introduce all the songs that have been used in Suntory commercials.
See if you can find any track that caught your ear in a commercial!
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[I want to hear it again!] Songs from Suntory commercials. Popular commercial songs (101–110)
Sekai Fushigi Hakken! Opening ThemeKoshibe Nobuyoshi
It’s depicted with Masato Sakai and Koji Yamamoto freely enjoying food and Perfect Suntory Beer at a Chinese restaurant, while Nao watches them.
The ad emphasizes that because Perfect Suntory Beer has zero carbs, you can fully enjoy your meal.
The three of them happily savoring their food and beer leaves a strong impression.
And the familiar BGM used is the opening theme from “Hitachi Sekai Fushigi Hakken! (The Discovery of the World’s Mysteries).”
YA MAMAFatboy Slim
If you spent your youth in the 1990s and listened to both rock and techno, just seeing the term “big beat” probably makes you squint with nostalgia.
Fatboy Slim—Norman Cook’s solo project and practically synonymous with big beat, which fuses band-like elements with sample-based looping electronic music—has had his classic track “YA MAMA” chosen for the commercial song of THE STRONG Natural Sparkling Water.
With its garage-style guitar riff, repeating vocals, and dynamic beat, it’s a splashy, badass, feel-good upper tune.
Younger listeners might have heard it in the ad and gotten curious, too.
It’s included on Fatboy Slim’s 2001 album “Halfway Between the Gutter and the Stars,” so be sure to check it out!
freshTakagi Masakatsu
In addition to the familiar Shingo Katori, the commercial for Natural Mineral Water Kiritto Yogu also features Ran Takahashi, a member of the Suntory Sunbirds who has also played for Japan’s national team.
With its Morning-Picked Lemon & Yogurt flavor, the must-see scene shows Katori tossing a lemon and Takahashi smashing it with a perfect attack.
The background music is “Kito Kito,” a track used in the film Wolf Children.
Composed by Kyoto-born musician Masakatsu Takagi, its beautiful piano and strings create a refreshing, cleansing feeling.
Original songTakagi Masakatsu
This commercial conveys Suntory’s “Water Positive” initiative as if the three members of Atarashii Chizu are speaking directly to viewers.
The crystal-clear natural water under a blue sky, along with the three looking at it, evokes a fresh, gentle feeling.
The original music by Masakatsu Takagi features a tender piano sound that stands out, overlapping with the blue-sky imagery to strongly evoke hope for the future.
stunned and stupefiedShiina Ringo
It’s a commercial where Ringo Sheena, with a bottle of Suntory Ao in hand, sings and showcases a distinctly mature allure.
The footage shows her performing “Bōzen mo Jishitsu” on a dimly lit stage, and the combination of jazz and whisky adds a palpable sensuality.
The theme of accepting life as it is is another highlight, and the phrasing conveys not only a sense of adult composure but also an invitation to freely enjoy Ao.
[I want to hear it again!] Songs from Suntory commercials: Popular commercial songs (111–120)
Boom!Magokoro Burazāzu
Among the commercials featuring Nagisa Shibuya, the one you probably see most often is the -196 ad.
In the spot that began airing in January 2025, titled “What?! It’s even tastier—Double Lemon!”, she co-stars with comedian Yasuko.
The pairing of Shibuya’s high-energy vibe and Yasuko’s characteristically laid-back mood is really entertaining.
The background music continues from the previous installment, using an instrumental arrangement of Magokoro Brothers’ ‘Dokan.’
White kiteMy Little Lover
This summer, after seeing Hana Kuroki and Jiro Sato in yukata, sipping Horoyoi refreshingly in the commercial, many people probably found themselves dashing to the convenience store.
The song used in the Horoyoi “Summer Calls for White Sour” spot likely struck younger viewers as quintessentially summery.
At the same time, those who came of age in the ’90s may have felt suddenly transported back to summers of that decade.
The track in question is the classic Shiroi Kite by My Little Lover, the music unit that scored massive hits in the ’90s.
Released as a single in 1995, Shiroi Kite is a breezy song bursting with summer imagery.
Beyond vocalist akko’s crystal-clear voice, the UK rock–tinged arrangement of the era and the crisp rhythmic guitar work by Kenji Fujii—who would later join The Birthday—add a distinctive flavor.