[I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
Suntory sells a wide variety of beverages, including tea, alcoholic drinks, coffee, and water.
When you watch TV, you often see a lot of commercials for Suntory products.
The songs featured in these commercials frequently become a hot topic, with a wide range of tracks used—from popular J-pop to classic Western hits.
In this article, we’ll introduce all the songs that have been used in Suntory commercials.
See if you can find any track that caught your ear in a commercial!
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[I want to hear it again!] Songs from Suntory commercials. Popular commercial songs (131–140)
Like the flow of a riverKiyosaku (MONGOL800 / UKULELE GYPSY)
In this commercial, Hidetoshi Nishijima appears not as a nabe-bugyō (hot-pot boss) but as a “Nama-bugyō” (Draft Beer Boss).
Kento Yamazaki, Mone Kamishiraishi, and Kenji Sakaguchi are having a barbecue and are about to eat the meat when Nishijima steps in, saying, “It’s too soon for that meat!” After a brief pause, he declares, “Now!” letting them know the perfect moment to eat it.
You might think, “Isn’t he just a meat boss then?” but here’s the crucial part: right after everyone finishes their meat, he cues, “And now—time for Nama!” indicating the perfect timing to drink Suntory Draft Beer.
The four of them look so happy and satisfied as they enjoy it that it leaves a strong impression—and makes you feel seriously jealous!
William Tell OvertureShinnosuke Mitsushima
This commercial features Shinnosuke Mitsushima gradually entering the scene and introducing Tannrei Umakuchi from Kodawari Sakaba no Lemon Sour with light, lively movements.
It highlights the flavor created by a golden ratio, and the smiles of the people around him clearly convey how delicious it is.
The music that further enhances the fun atmosphere of the visuals is the William Tell Overture, lightly sung by Shinnosuke Mitsushima.
The repeated “tan” syllable sung to the melody connects with the word “tanrei” (crisp and refined), adding a sense of lightness.
A Gift Without a StampInagaki Gorō / Kusanagi Tsuyoshi / Katori Shingo
This is a commercial that clearly conveys Suntory’s efforts to cherish nature, including narration by Goro Inagaki, Tsuyoshi Kusanagi, and Shingo Katori.
A key feature is the distinctive switching between live-action and animation; because the visuals center on green imagery depicting nature, you can really feel the gentleness.
It portrays a strong yet gentle commitment to caring for the Earth—protecting water, looking ahead to the planet 100 years from now, and more.
Further emphasizing that gentle atmosphere is the song “Kitte no Nai Okurimono,” performed by the three—Goro Inagaki, Tsuyoshi Kusanagi, and Shingo Katori.
It’s a cover of Kazuo Zaitsu’s piece that preserves the tenderness of the original while also conveying the unique sense of hope and forward-driving strength that only these three can bring.
WordsNulbarich
This piece aims to spark solid interest in Craft Boss’s World TEA by also showing scenes from the local regions.
The four sisters set off on a patrol around the world, and even after they return, they each reminisce about the places through the World TEA.
By having each of them hold a different flavor, it clearly conveys the variety as well.
Boom!Magokoro Burazāzu
The -196 commercial is a blast with its high-energy vibe from start to finish.
In addition to the familiar face of Nagisa Shibuya, comedian Yasuko also appears, and while their banter doesn’t always make perfect sense, it’s funny and somehow heartwarming to watch.
The BGM continues to use an arrangement of Magokoro Brothers’ “Dokan” from the previous installment.
It’s a classic at baseball games and a song that really lifts your spirits when you hear it.
Original song
This is a commercial for plum liqueur made at the Yamazaki Distillery, which is famous as a whisky distillery.
The product, which uses whisky as an ingredient, is promoted as having a rich, deep flavor derived from the whisky.
The calm narration combined with the cool visuals creates a refined, adult-oriented feel.
By the way, the piano BGM that plays a major role in setting the mood was composed as an original piece specifically for this commercial.
Original songZOMBIE-CHANG
This is a commercial for Marushibori SPARK Sugar-Free featuring Keiji Muto.
After Muto takes a drink, the ad shifts into animation, and together with the background music it becomes a highly addictive piece of footage.
The song used in the commercial is an original track sung by ZOMBIE-CHANG.
It has a mysterious charm that perfectly matches the ad’s world and makes you want to listen to it over and over again.