[I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
Suntory sells a wide variety of beverages, including tea, alcoholic drinks, coffee, and water.
When you watch TV, you often see a lot of commercials for Suntory products.
The songs featured in these commercials frequently become a hot topic, with a wide range of tracks used—from popular J-pop to classic Western hits.
In this article, we’ll introduce all the songs that have been used in Suntory commercials.
See if you can find any track that caught your ear in a commercial!
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[I want to hear it again!] Songs from Suntory commercials. Popular commercial songs (141–150)
Que sera, seragagaga supi

This memorable IYEMON commercial features Ace saying, “Once you know, there’s no going back,” and Teruya accepting it.
It’s promoted with the tagline “Tea in which Kyoto time flows,” and the CM indeed shows Kyoto scenery in the background.
The BGM is Keserasera, a song written specifically for this commercial—an upbeat track that pairs forward-looking lyrics with an irresistibly bright melody.
Original song for the commercialŌno Katsuo

This is a collaboration commercial with the quintessential Showa-era detective drama “Taiyo ni Hoero.” Original cast members such as Raita Ryu, Akira Onodera, Hiroshi Katsuno, and Ryo Kinomoto all appear, and Tommy Lee Jones shows up as a rookie detective at the Nanamagari Police Station.
The Boss, originally played by Yujiro Ishihara, is portrayed here by the impressionist Yutaro.
With its lavish and stylish direction, the commercial drew attention among longtime fans.
For the background music, a medley-style arrangement of the theme song and insert tracks composed by Katsuo Ohno is used.
threadNakajima Miyuki


This is a commercial that aired in 2013, the year Takamisato, a popular sumo wrestler of the Heisei era, retired.
It features footage of his bouts and scenes of the crowd cheering, creating a spot that serves as a fitting capstone to his career as a rikishi.
The background music is Miyuki Nakajima’s “Ito” (Thread), which further enhances the warm atmosphere of the commercial.
Released in 1998, the song likens human encounters to threads weaving a fabric, and together with its gentle melody, it becomes a deeply moving piece.
Moon RiverTeshima Aoi


Many of you might remember this commercial that aired in 2009.
It depicts humanity hard at work throughout history—cavemen chasing mammoths, ancient Egyptians building the pyramids, and ancient Chinese constructing the Great Wall.
It then ends by showing people working in the modern day.
Even while saying we’re always working, the warm narration makes you feel proud of it.
Enhancing that gentle atmosphere is the background music, Moon River.
Originally sung by Audrey Hepburn in the film Breakfast at Tiffany’s, this commercial uses the version performed by Aoi Teshima.
Change The WorldEric Clapton


This is a commercial featuring Tamori sightseeing in Kyoto in autumn.
A series of evocative scenes unfolds, including autumn leaves and quintessential Kyoto streetscapes.
The whole CM has a calm, beautiful atmosphere, but it also slips in a few moments that will make you chuckle—see if you can spot them.
The background music is “Change The World,” well known from BOSS commercials.
This refreshing, mellow song was sung by Eric Clapton in 1996.
Change The WorldEric Clapton


It’s a commercial that likens life to a journey, told through a story in which Tamori rides a train and experiences encounters with various people.
On the train, his meeting and parting with Yasuko Matsuyuki and his friendships with Jun Miura and Goro Yamada are depicted, conveying the charm of life’s ups and downs.
Tommy Lee Jones appears as a crew member, and at the end the train takes to the sky, where he shows Tamori a beautiful fireworks display from above.
The familiar “Change The World” plays as the BGM, lending the commercial a gentle, calming feel.
Change The WorldEric Clapton


This commercial features Tamori taking a water taxi driven by Tommy Lee Jones to sightsee around Tokyo.
Through the perspective from the river, it rediscover’s Tokyo’s charms and looks back on the history of water transport in the Edo period—revealing many things via the river.
The BGM is Eric Clapton’s “Change the World.” The original was sung by Wynonna Judd, but Eric Clapton’s version was created for use in the film Phenomenon.


