Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest Commercials [May 2025] (21–30)

NatureLab Diane Dry Shampoo “Chinese” VersionTsubasa Honda

Diane Official Dry Shampoo “Chinese” Version 30 Seconds

This commercial showcases how dry shampoo can be useful in everyday situations through Tsubasa Honda’s casual daily life.

The scene depicts her enjoying Chinese food, conveying how it helps you feel refreshed when you’ve worked up a sweat from the heat or spiciness.

You can clearly sense what that refreshment feels like from her expressions.

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Bandai ONE PIECE Card Game: “Wanna Join? The One Piece Card Club” VersionRyunosuke Kamiki, Yuki Yamada, Anna Yamada

[Official] TV Commercial: 'Wanna Join? One Piece Card Club'

This commercial shows Ryunosuke Kamiki and Yuki Yamada enjoying the One Piece Card Game, conveying that it’s a card game even people who mainly enjoy manga and anime can have fun with.

The story unfolds with Anna Yamada, who enjoys the manga, next to them as they play cards; as intriguing elements keep appearing one after another, viewers are gradually drawn into the appeal of the card game.

It clearly expresses that the game is even more enjoyable if you know the original work and that it’s something everyone can have fun with together.

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Panasonic Gaming Neck Speaker “SOUNDSLAYER SC-GNW30” Edition

Gaming neck speaker “SOUNDSLAYER” SC-GNW30 [Panasonic Official]

This is an introductory commercial for the SOUNDSLAYER gaming neck speaker that you wear around your neck.

In addition to gaming and movies, it also shows people using it for calls, making it clear where the product shines.

The commercial highlights its advanced features, such as a high-quality listening experience delivered by a 4-channel speaker setup and the low-latency performance essential for gaming and movie watching.

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Mercari: When you think “I want it!”, snap and search by image — “Bag” Edition / “Trading Card” EditionNoa Tsurushima

When you want it, just “Shameru” it with an image search! — Bag edition —

In this Mercari commercial featuring model Noa Tsurushima, convenient ways to use Mercari are introduced.

In the ad, items like a bag owned by an acquaintance and a favorite idol’s trading card are used as examples to show that when you want to know more details about a product, you can take a photo and search on Mercari to find the same item, and if you want to buy it, you can purchase it right then and there—highlighting its convenience.

Through Tsurushima’s smile, the ad effectively conveys both how handy the app is and the joy of spending time thinking about the things you love.

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Recruit Zexy “This Month’s Zexy, July 2025 Issue (released in May 2025)” versionAnji Ikebata

“This Month’s Zexy” TV commercial, July 2025 issue (released in May 2025)

This is a promo commercial for the July issue of Zexy, which goes on sale in May 2025.

Anji Ikebata appears, briskly introducing the freebies and magazine content.

With a blue backdrop, the CM has a fresh, summery vibe.

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Hisamitsu Pharmaceutical Salonpas “Instant Stick Challenge: Foot Lettering” VersionAlice Hirose

Salonpas 'Quick Apply Department: Foot Letters' version (15 seconds)

Alice Hirose and Haruo, the Salonpas character, appear before a woman who feels fatigue in her legs, promoting the idea that Salonpas is recommended not only for shoulders but also for legs.

Since the commercial’s theme is legs, the two humorously strike a pose that represents the kanji for “leg” (足).

Toward the end of the commercial, the woman with Salonpas applied to her legs looks very comfortable, clearly conveying the product’s effectiveness.

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Kameda Seika Happy Turn: “Happy Turn 250% Powder – Dressing Room” version / “Happy Turn Spice – Umami” versionKento Kaku

Kameda Seika “Happy Turn 250% Powder – Backstage Version” TV commercial, 15 seconds

Kameda Seika “Happy Turn Spice: Umami Edition” TV commercial (15 seconds)

This commercial features Kento Kaku eating Happy Turn and a conversation with someone curious about what he’s eating, through which the product’s appeal is conveyed.

It also introduces the unique flavors like 250% powder and spices, different from the usual taste.

By showing them continuing to eat while chatting, it expresses just how irresistibly delicious it is.

The lighthearted exchanges with the makeup artist and children also convey that you can easily enjoy high quality.

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