Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest Commercials [May 2025] (81–90)

BMW THE 5 & X5 “Choose by instinct. The 5 that suits you.”

[BMW] THE 5 & X5 15-second – Choose with your senses. The 5 that suits you. –

It’s a commercial that showcases two types of driving—the 5 Series and the X5—highlighting the unique appeal of each.

Because the visuals are simple, just the cars running through various landscapes like city streets and nature, you can really feel the subtle differences in their looks.

The title, which suggests choosing by sensibility, conveys that which one feels better will differ from person to person, and that each has its own distinct charm.

It also gives the impression that, by saying either choice is fine, they’re confidently asserting strength in both.

Raise the rankinglower

Report a problem

CHANEL Fragrance and Beauty「Happy Mother’s Day」

Happy Mother’s Day – CHANEL Fragrance and Beauty

This is a promotional commercial for the 2025 Mother’s Day campaign.

Set to a catchy original song that repeats “Ma Ma Ma Ma…” over and over, colorful balloon flower art appears, and at the end, beautiful packaging and CHANEL products are showcased.

It’s a catchy ad that boosts the desire to purchase.

Raise the rankinglower

Report a problem

CHANEL LES BEIGES「Natural is a style」

LES BEIGES. Natural is a style.

This is a promotional commercial for CHANEL’s cosmetics, the Les Beiges series.

It follows a woman moving through the city by bicycle, motorbike, and on foot, as she discovers the initial letter of CHANEL scattered throughout the streets.

You can’t help but watch with anticipation, wondering how the initial will appear next.

It’s a commercial that combines engaging, eye-catching fun with the sleek sophistication characteristic of a high-end brand.

Raise the rankinglower

Report a problem

DIOR Discover the Dior Fall 2025

Discover the Dior Fall 2025 Campaign

This is a commercial introducing DIOR’s collection set to be released in the fall of 2025.

Many viewers were likely captivated by the model stylishly showcasing the new pieces.

This collection also features garments incorporating Japanese-style patterns, and the background music uses traditional Japanese instruments.

It’s a particularly memorable commercial, even among DIOR’s ads.

Raise the rankinglower

Report a problem

JR Kyushu: “Ten thousand homes, and beyond. MJR” edition

Ten thousand homes, and beyond. MJR

This is a commercial announcing that the number of units completed for JR Kyushu’s MJR condominium developments has surpassed 10,000.

It conveys the strong dedication behind the MJR brand and declares that, even beyond 10,000 units, they will continue to take pride in their work.

It’s the kind of commercial that builds trust in MJR.

Raise the rankinglower

Report a problem

P&G Lenor Eau de Luxe “Fragrance Runway” versionHaruka Ayase

[Lenor Eau de Luxe] Scent Runway 15 seconds

This commercial introduces Lenor Eau de Luxe, a newly launched fabric softener, and appeals by focusing on its biggest charm: the fragrance.

Haruka Ayase, who uses Lenor Eau de Luxe, appears before people who love scents, inviting them to experience the fragrance.

The blissful, dreamy expressions when they catch the scent clearly convey the richness of the aroma.

The predominantly white visuals also evoke the impression of a calm, refined fragrance.

Raise the rankinglower

Report a problem

Latest Commercials [May 2025] (91–100)

SK-II ‘Every morning, your bare skin becomes your ideal foundation. PITERA Best Collection’ VersionHaruka Ayase

Every morning, your bare skin becomes the ideal foundation. PITERA™ Best Collection

“I’m happy that my bare skin looks beautiful even without makeup,” says Haruka Ayase, who speaks about the importance of keeping your skin clear in this SK-II commercial.

It introduces the Pitera Best Collection, which includes products effective for skincare, such as the Pitera Essence that serves three functions in one.

Ayase’s natural expressions are very striking.

Raise the rankinglower

Report a problem