Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest Commercials [May 2025] (51–60)

Taisho Pharmaceutical Lipovitan D “Crisis” EditionKane Kosugi, Torui Nozaki

Lipovitan D “Crisis” Version 30 Seconds

When it comes to Lipovitan D commercials, many people probably picture Kane Kosugi climbing a cliff.

In the “Crisis” version, it truly portrays a Reiwa-era take on the cliff-climbing scene.

Kane Kosugi appears as a company employee, looking at a target graph with a junior colleague.

The scene then shifts, and the two begin climbing a cliff shaped like a bar graph.

Just short of the summit, the junior’s foothold crumbles, but Kane Kosugi lends a hand at the last moment, rescuing him to the classic shouts of “Fight!” “Ippatsu!” For those familiar with past commercials, it’s a nostalgic spot.

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Meiji Dear Milk: “Ice Cream with Nothing Added” (Version)

Meiji Dear Milk: “Ice Cream with Nothing Added” (Version)

This commercial highlights the fact that Meiji’s Dear Milk uses only dairy products as its ingredients, emphasizing a pure flavor that comes from adding nothing extra.

It shows various people eating it and smiling, which conveys that the taste appeals to a wide range of people.

The visuals also express a desire for viewers to try its unique flavor—light yet rich at the same time.

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Meiji Heartwarming Cacao Nurturing Game ‘I Tried It’ VersionNarration: Joy

Heartwarming Cacao Raising Game: I Tried It

This is a commercial introducing Meiji’s app game “Heartwarming Cacao Growing Game: A Healing Cacao Farm with Teo-Teo.” With actual gameplay footage and commentary by Yorokobi-san, it clearly shows how to progress through the game.

Nurturing cacao fairies with your own hands sounds like a concept that could deepen your love for chocolate.

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Tokio Marine & Nichido Total Assist Auto Insurance — Drive with a Specialist: “Saori Yoshida” EditionKeiko Kitagawa, Saori Yoshida

Total Assist Auto Insurance: 'Run with the Specialist – Saori Yoshida' (30 seconds)

Keiko Kitagawa asks Saori Yoshida why she was able to stay on top.

In response to Kitagawa’s question, Yoshida answers with great pride in being number one: “Because I didn’t have to fight Saori Yoshida.” After that, they introduce Tokio Marine & Nichido’s strengths and highlight that it is number one in auto insurance sales.

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Latest commercials [May 2025] (61–70)

Kowa Vantelin Supporter ‘Knee + Lumbar Corset’ Version

Vantelin Kowa Supporter: “Knee + Lumbar Corset” Edition

Speaking of Vantelin, the brand usually brings to mind ointments and patches—medications for caring for shoulder and lower back pain—but this commercial introduces knee and lower back supports from Vantelin.

It clearly emphasizes that simply wearing them can ease the pain.

There’s a sense of trust precisely because Vantelin has long been dedicated to addressing body pain care.

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Citizen Watch ‘UNITE with BLUE’ VersionYasutomo Okamoto

[CITIZEN] Cross-Collection 2025 “UNITE with BLUE” TV commercial. Stunning visuals featuring a new song written by B’z and animation by studio MAPPA! | Wristwatches Structural Color | Citizen Watch

This commercial conveys the ocean-like allure of CITIZEN’s UNITE with BLUE through beautiful animation.

The story expands from the watch on one’s wrist into an imaginative seascape, expressing beauty and exhilaration through depictions of light filtering into the ocean.

Further elevating these stunning visuals is the song “INTO THE BLUE” by B’z.

With the feel of a gentle yet powerful rock ballad, its sound and vocals evoke a sense of hope for the future.

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Human Group “The Answer Is, Human — Song Relay”

Human Group CM 'The Answer Is, Human — Song Relay' Version (30 seconds)

This commercial conveys that people are key to solving various social issues, such as the shrinking workforce, an aging society, and the development of the next generation.

It also shows the Human Group’s commitment to supporting the idea that cultivating people leads to building Japan’s future.

Further highlighting the importance and warmth of people is the original song created by Reitaro Kimyo specifically for this CM.

It expresses a resolve to value people and move forward together, and it clearly conveys hope for the future through its lyrics and vocals.

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