Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest Commercials [May 2025] (51–60)

Sunstar G.U.M PLUS Dental Paste “The Time You’re Not Brushing”

GUM Plus Dental Paste: 'Time Without Brushing' Version, 15 seconds

In the G•U•M PLUS commercial “The Time You’re Not Brushing,” the product is promoted by focusing on the state of the mouth after brushing.

It highlights that G•U•M PLUS helps prevent the growth of periodontal bacteria following brushing.

Since ads typically emphasize the effects that occur while you’re brushing, this approach makes the commercial all the more memorable.

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Suntory Kodawari Sakaba’s Tako Highball “Time to Unwind” VersionMinami Tanaka, Tomio Umezawa

Suntory Kodawari Sakaba TACO-HI “Time to Unwind” 15-second Commercial featuring Minami Tanaka

This commercial shows Minami Tanaka talking about the stress that builds up day after day and washing away her mental fatigue with Tako-High.

When Tanaka says, “Sometimes everything just gets all tangled up, you know?” Tomio Umezawa warmly agrees, “Totally.” Then Tanaka drinks Tako-High while eating oden and talks about how this moment is her time to unwind.

Many people can probably relate to how she feels, don’t you think?

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Suntory Japanese Craft Gin ROKU “Six Japanese Botanicals and the Four Seasons’ Freshness” / “First Impression”Naohito Fujiki

Suntory Japanese Craft Gin ROKU “Six Japanese Botanicals and the Taste of the Four Seasons” 30-second version, Naohito Fujiki, Suntory

Suntory Japanese Craft Gin ROKU “First Impression” 30-second Commercial — Naohito Fujiki — Suntory

This commercial conveys straightforward impressions of what Suntory’s Japanese craft gin, ROKU, is like.

Actor Naohito Fujiki’s comment that he could distinctly sense the aroma from the very first sip shows how the six carefully selected Japanese botanicals and the essence of the four seasons truly come through.

The overall clarity of the visuals also evokes an image of a clean, crisp taste.

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Panasonic 4K OLED VIERA Z95B “Make the excitement even bigger.”

4K OLED VIERA Z95B: Make the excitement even bigger. — Panasonic Official

This commercial shows how Panasonic’s OLED TV, VIERA, is being adopted, conveying it through scenes of different people using it.

Because users want different things—like carrying what they want to watch with them, or experiencing impact and emotion on a big screen—the ad also expresses the need for a wide range of offerings.

Even if the ways of using it differ, each person’s expressions depict how they genuinely feel moved, which in turn conveys the high quality.

It communicates a balance of ease and fullness of experience.

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Latest commercials [May 2025] (61–70)

Unicharm Silcot Facial Towel Bare Skin Feeling Premium “Dr. Arata Tomori” VersionArata Tomori

[Silcot] Facial Towel Bare-Skin Thought Premium – Dr. Arata Tomori Version

This commercial clearly explains what features Silcot’s Facial Towel, S hadahada Omoi Premium, offers and how it affects the skin.

It focuses on skin friction, emphasizing that because it’s a clean, low-friction wipe, it causes less damage.

It also highlights its advanced performance: even with minimal friction, it thoroughly wipes away moisture.

The explanation-driven visuals make the message feel all the more convincing.

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Unicharm Silcot “BRUNO COLOR” Edition

[Silcot] BRUNO COLOR Edition

This commercial highlights how easy BRUNO COLOR by Silcot is to use, while also conveying that its appearance blends seamlessly into interior decor.

It shows scenes of making dishes like takoyaki right at the table, and the quick wipe-up of spills expresses its user-friendliness.

Because there are few words, the convenience of being able to grab it immediately when you want to use it is emphasized even more.

Another key point is how well it blends in with the colorful items placed on the table.

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Wacoal Wing Synchro Bratop “This Summer” Version / “Heatwave” VersionSHIHO

Wing2025_Synchro Bra Top_TV Commercial Video “This Summer Edition”

Wing2025_Syncro Bra Top_CM Video “Heatwave Edition”

In this commercial featuring model Shiho, a perfect bra top for the hot season is introduced.

The product showcased in the ad uses a sweat-absorbing, quick-drying fabric, emphasizing a smooth and comfortable feel even in warm weather.

The tagline, “A serious bra top from an underwear maker,” conveys absolute confidence.

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