[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Kikkoman Always Fresh Squeezed Raw Soy Sauce ‘The Man Who Thinks Only of Deliciousness: Zucchini’ EditionRen Meguro

[Ren Meguro Appears] “Itsudemo Shinsen Squeezed Raw Soy Sauce” TV Commercial: “A Man Who Thinks Only of Umami – Zucchini” Version, 15 seconds [Kikkoman Official]

This commercial, which shows Ren Meguro on a bus pondering what to have for dinner, is a unique one that really sticks with you once you’ve seen it.

Thinking about dinner is ordinary enough, but he’s cradling freshly pressed raw soy sauce to his chest, imagining its delicious taste and smiling as he thinks—that’s the quirky part.

While the surreal scene leaves a strong impression, many viewers are likely intrigued, wondering if it’s really so tasty that it could make him smile like that.

In this ad, he eats grilled zucchini with soy sauce, and even that simple preparation looks incredibly appetizing.

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Hane Keisuke

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Coca-Cola Chill Out “Stress Care & Grooming” VersionKatamari Mizukawa (Kūki Kaidan)

[Chill Out] KUKI KAIDAN “Stress Care & Grooming” version 15 seconds CHILL OUT

This conveys that stress care is just as important as grooming, and promotes that CHILL OUT supports it.

It depicts Katamari Mizukawa drinking CHILL OUT to refresh himself, and for some reason his grooming also falls into place at the same time.

While it clearly communicates that his stress has been eased, the development where his appearance changes into something different than usual ends up feeling a bit comical, doesn’t it?

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kappamaki

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Coca-Cola Fanta ‘Class 3-P: Mr. Drone’ Version

[Fanta] 'Class 3-P: Mr. Drone' Version 15 Seconds FANTA Web Movie

It portrays students being dragged around by an eccentric teacher, while conveying that Fanta helps with switching gears and refreshing your mood.

This time, a “drone teacher” appears, conducting class while flying with a drone; the scene shows how test papers can’t be handed back because the controls aren’t going well.

Not only does the drone bump into walls and desks, but in a bold twist that highlights the teacher’s individuality, it even flies off outside at the end.

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kappamaki

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KOSÉ DECORTÉ, COSME DECORTÉ “Fulfilled Myself” VersionShohei Ohtani

DECORTÉ “Fulfilled Self” Version 30s

This commercial coolly portrays Shohei Ohtani using DECORTÉ and conveys the sense of satisfaction it brings.

The key phrase is “Do what you love with total commitment,” which is presented as a shared trait between Shohei Ohtani and DECORTÉ, while also communicating their supportive stance.

The confident look he gives us also underscores the trust he places in DECORTÉ.

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kappamaki

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Sakai Moving Center: My Moving Diary – ‘The Start of a New Life’ EditionYuzuki Hirakawa

My Moving Diary, Episode 5: 'A New Life Begins' (30 sec)

Moving marks the start of a new life, and everyone hopes for a proper move so they can get off to a smooth start.

This commercial portrays, like a drama, how Sakai Moving Center can make that proper move a reality.

Because they even handle furniture placement, your new life begins smoothly and you can invite friends over right away.

The ad also conveys a sense of reassurance and trust by showing that, even for the next move, the person would choose Sakai Moving Center again.

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kappamaki

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Suzuki Spacia — Next Door Is Spacia: “Drive-Thru” VersionMana Ashida, Tasuku Emoto, Emma Miyazawa, Riko Suzuki

Spacia TV Commercial: “Next Door is Spacia – Drive-Thru” Version

This commercial showcases how comfortable Suzuki’s Spacia is by depicting outings with family and close friends.

Mana Ashida appears as the college student next door, joining Yusuke Emoto, Emma Miyazawa, and Rinko Suzuki’s family for a trip, and she comes to appreciate the Spacia’s comfort through various moments inside the car.

The in-cabin features presented feel less like high-tech gadgets and more like thoughtful design touches, conveying a sense of consideration and warmth.

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kappamaki

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Dream Jumbo Lottery “GO-OKU On Sale Now” Version / “Building Blocks” VersionSatoshi Tsumabuki, Mio Imada, Yūma Yamoto

Jumbo Lottery “GO-OKU” Now On Sale (30 seconds)

Jumbo Lottery: "Building Blocks" Version

The commercials “GO-OKU Now On Sale” and “Building Blocks” highlight just how much dream the Dream Jumbo Lottery holds.

In “GO-OKU Now On Sale,” Satoshi Tsumabuki and Yuma Yamoto appear as they take on an original game called GO-OKU, where you place a 5 on top of a stack of blocks.

Mio Imada watches them from a slight distance with a cool, detached gaze, and the temperature gap in their interactions makes it amusing.

Meanwhile, in “Building Blocks,” the ads emphasize that Dream Jumbo is the one to aim for and that Dream Jumbo Mini has an even higher chance of winning, with the high-energy back-and-forth between Imada and Yamoto leaving a strong impression.

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Hane Keisuke

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