Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest Commercials [May 2025] (11–20)

Sakai Moving Center: My Moving Diary – ‘The Start of a New Life’ EditionYuzuki Hirakawa

My Moving Diary, Episode 5: 'A New Life Begins' (30 sec)

Moving marks the start of a new life, and everyone hopes for a proper move so they can get off to a smooth start.

This commercial portrays, like a drama, how Sakai Moving Center can make that proper move a reality.

Because they even handle furniture placement, your new life begins smoothly and you can invite friends over right away.

The ad also conveys a sense of reassurance and trust by showing that, even for the next move, the person would choose Sakai Moving Center again.

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Suzuki Spacia — Next Door Is Spacia: “Drive-Thru” VersionMana Ashida, Tasuku Emoto, Emma Miyazawa, Riko Suzuki

Spacia TV Commercial: “Next Door is Spacia – Drive-Thru” Version

This commercial showcases how comfortable Suzuki’s Spacia is by depicting outings with family and close friends.

Mana Ashida appears as the college student next door, joining Yusuke Emoto, Emma Miyazawa, and Rinko Suzuki’s family for a trip, and she comes to appreciate the Spacia’s comfort through various moments inside the car.

The in-cabin features presented feel less like high-tech gadgets and more like thoughtful design touches, conveying a sense of consideration and warmth.

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Dream Jumbo Lottery “GO-OKU On Sale Now” Version / “Building Blocks” VersionSatoshi Tsumabuki, Mio Imada, Yūma Yamoto

Jumbo Lottery: "Building Blocks" Version

The commercials “GO-OKU Now On Sale” and “Building Blocks” highlight just how much dream the Dream Jumbo Lottery holds.

In “GO-OKU Now On Sale,” Satoshi Tsumabuki and Yuma Yamoto appear as they take on an original game called GO-OKU, where you place a 5 on top of a stack of blocks.

Mio Imada watches them from a slight distance with a cool, detached gaze, and the temperature gap in their interactions makes it amusing.

Meanwhile, in “Building Blocks,” the ads emphasize that Dream Jumbo is the one to aim for and that Dream Jumbo Mini has an even higher chance of winning, with the high-energy back-and-forth between Imada and Yamoto leaving a strong impression.

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Bandai ONE PIECE Card Game: “Wanna Join? The One Piece Card Club” VersionRyunosuke Kamiki, Yuki Yamada, Anna Yamada

[Official] TV Commercial: 'Wanna Join? One Piece Card Club'

This commercial shows Ryunosuke Kamiki and Yuki Yamada enjoying the One Piece Card Game, conveying that it’s a card game even people who mainly enjoy manga and anime can have fun with.

The story unfolds with Anna Yamada, who enjoys the manga, next to them as they play cards; as intriguing elements keep appearing one after another, viewers are gradually drawn into the appeal of the card game.

It clearly expresses that the game is even more enjoyable if you know the original work and that it’s something everyone can have fun with together.

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Panasonic Gaming Neck Speaker “SOUNDSLAYER SC-GNW30” Edition

Gaming neck speaker “SOUNDSLAYER” SC-GNW30 [Panasonic Official]

This is an introductory commercial for the SOUNDSLAYER gaming neck speaker that you wear around your neck.

In addition to gaming and movies, it also shows people using it for calls, making it clear where the product shines.

The commercial highlights its advanced features, such as a high-quality listening experience delivered by a 4-channel speaker setup and the low-latency performance essential for gaming and movie watching.

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Mercari: When you think “I want it!”, snap and search by image — “Bag” Edition / “Trading Card” EditionNoa Tsurushima

When you want it, just “Shameru” it with an image search! — Bag edition —

In this Mercari commercial featuring model Noa Tsurushima, convenient ways to use Mercari are introduced.

In the ad, items like a bag owned by an acquaintance and a favorite idol’s trading card are used as examples to show that when you want to know more details about a product, you can take a photo and search on Mercari to find the same item, and if you want to buy it, you can purchase it right then and there—highlighting its convenience.

Through Tsurushima’s smile, the ad effectively conveys both how handy the app is and the joy of spending time thinking about the things you love.

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Latest Commercials [May 2025] (21–30)

Recruit Zexy “This Month’s Zexy, July 2025 Issue (released in May 2025)” versionAnji Ikebata

“This Month’s Zexy” TV commercial, July 2025 issue (released in May 2025)

This is a promo commercial for the July issue of Zexy, which goes on sale in May 2025.

Anji Ikebata appears, briskly introducing the freebies and magazine content.

With a blue backdrop, the CM has a fresh, summery vibe.

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