Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest commercials [May 2025] (61–70)

Nintendo Nintendo Switch 2 “Mario Kart World” — “First Time with Nintendo Switch 2” version / “Local Communication” versionTatsuya Fukazawa, Shota Watanabe, Ren Meguro, Raul

Mario Kart World Commercial: First Nintendo Switch 2 Edition

Mario Kart World TV Commercial - Local Play Version

This commercial shows the members of Snow Man getting an early hands-on experience with the Nintendo Switch 2 before its release date.

In the “First Nintendo Switch 2” version, the members can’t hide their excitement as they see the Nintendo Switch 2 for the first time.

Meanwhile, the “Local Communication” version depicts them going all out enjoying Mario Kart World, and their fun really comes across even through the screen.

Raise the rankinglower

Report a problem

Ajinomoto Tom Yum Kung Noodles Yum Yum “Happiness Found in Thailand” VersionKoji Mukai

Yum Yum® “Found in Thailand, Happiness Edition” 15 seconds — Koji Mukai

This commercial promotes how authentic Yum Yum, the Tom Yum Kung noodles released by Ajinomoto, really are.

It shows Koji Mukai enjoying Tom Yum Kung noodles in Thailand, and conveys that Yum Yum aims to capture that local flavor.

By deliberately avoiding detailed descriptions of the taste, it relies on his expressions to clearly convey the impact, creating a message that makes you feel they really want you to try it.

Raise the rankinglower

Report a problem

Taisho Pharmaceutical Lipovitan D Employee Kosugi: “Office Worker” Version / “Construction Worker” Version / “Delivery Worker” Version / “Long-Distance Driver” Version / “IT Employee” VersionKane Kosugi

Lipovitan D “Employee Kosugi: Office Worker” Version

Lipovitan D: “Employee Kosugi – Construction Worker” Version

Lipovitan D: “Employee Kosugi / Delivery Person” Edition

Lipovitan D “Employee Kosugi: Long-Distance Driver” Version

Lipovitan D: 'Employee Kosugi, IT Staff' Version

Mr.

Kane Kosugi takes on various professions, and the unique kinds of fatigue that come with each job are introduced.

It then highlights that Lipovitan D is perfect for caring for the specific fatigue of each role.

With the familiar shout of ‘Fight, Ippatsu!’ he dives back into work, looking truly dependable.

Raise the rankinglower

Report a problem

Taisho Pharmaceutical Lipovitan D “Crisis” EditionKane Kosugi, Torui Nozaki

Lipovitan D “Crisis” Version 30 Seconds

When it comes to Lipovitan D commercials, many people probably picture Kane Kosugi climbing a cliff.

In the “Crisis” version, it truly portrays a Reiwa-era take on the cliff-climbing scene.

Kane Kosugi appears as a company employee, looking at a target graph with a junior colleague.

The scene then shifts, and the two begin climbing a cliff shaped like a bar graph.

Just short of the summit, the junior’s foothold crumbles, but Kane Kosugi lends a hand at the last moment, rescuing him to the classic shouts of “Fight!” “Ippatsu!” For those familiar with past commercials, it’s a nostalgic spot.

Raise the rankinglower

Report a problem

Meiji Dear Milk: “Ice Cream with Nothing Added” (Version)

Meiji Dear Milk: “Ice Cream with Nothing Added” (Version)

This commercial highlights the fact that Meiji’s Dear Milk uses only dairy products as its ingredients, emphasizing a pure flavor that comes from adding nothing extra.

It shows various people eating it and smiling, which conveys that the taste appeals to a wide range of people.

The visuals also express a desire for viewers to try its unique flavor—light yet rich at the same time.

Raise the rankinglower

Report a problem

Meiji Heartwarming Cacao Nurturing Game ‘I Tried It’ VersionNarration: Joy

Heartwarming Cacao Raising Game: I Tried It

This is a commercial introducing Meiji’s app game “Heartwarming Cacao Growing Game: A Healing Cacao Farm with Teo-Teo.” With actual gameplay footage and commentary by Yorokobi-san, it clearly shows how to progress through the game.

Nurturing cacao fairies with your own hands sounds like a concept that could deepen your love for chocolate.

Raise the rankinglower

Report a problem

Tokio Marine & Nichido Total Assist Auto Insurance — Drive with a Specialist: “Saori Yoshida” EditionKeiko Kitagawa, Saori Yoshida

Total Assist Auto Insurance: 'Run with the Specialist – Saori Yoshida' (30 seconds)

Keiko Kitagawa asks Saori Yoshida why she was able to stay on top.

In response to Kitagawa’s question, Yoshida answers with great pride in being number one: “Because I didn’t have to fight Saori Yoshida.” After that, they introduce Tokio Marine & Nichido’s strengths and highlight that it is number one in auto insurance sales.

Raise the rankinglower

Report a problem