Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest Commercials [May 2025] (91–100)

ST Mushiuda “Gather, Dust Mites!” No Insecticides Version / Large-Size Version

Mushuda Dust Mite Gather Round! “No Insecticidal Ingredients Used” Version 30 Seconds

Mushuda: Dust Mite Friends, Gather Around! 'Large Size' Version - 30 seconds

This is a commercial that promotes the mite-catching sheets from Mushuda with a fun, kids’ show vibe.

Kids’ shows often feature scenes where children gather together, and this ad uses that imagery to express how mites will gather just as reliably on these sheets.

You can feel the joy of moving toward a more comfortable life as the mites are effectively captured—reflected in the smiles of everyone, including the children.

It’s also noteworthy that the ad highlights functional points like the trust inspired by the large-size sheets and the peace of mind that comes from being insecticide-free.

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Townwork Townwork Song “Humming” Version / “Standing” VersionMio Imada

"Townwork Song" Humming Version_15 Seconds | [Official] Townwork

“Townwork Song” Standing Version_15 sec | [Official] Townwork

Mio Imada appears in the Townwork commercials, known for the catchphrase “If you’re going to get a part-time job, Townwork.” In the “Humming” version, she is shown singing a parody of “When the Saints Go Marching In.” In contrast, in the “Standing” version, the parody plays as background music, but Mio Imada simply stands there, looking a bit bashful.

The final shot of her flashing a peace sign with a smile is particularly memorable.

Neither spot relies on flashy appeals, yet both are crafted into highly memorable commercials.

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Fukoku Life Talk with Hello Kitty Café Talk “Wings of the Future” Version / “Good Up” Version / “Life Compass” Version

Talk with Hello Kitty: 'Cafe Talk – Wings of the Future' 30 Seconds

Talk with Hello Kitty: Cafe Talk – Gutto Up Version, 30 seconds

Talk with Hello Kitty: “Cafe Talk – Life Compass Edition” 30 seconds

This commercial has a cheerful vibe, showing Hello Kitty listening closely to different people and staying by their side.

It centers on the desire to prepare for children and for one’s own future, and shows that Fukoku Life offers plans that support those needs.

With Hello Kitty’s character responding to each person with encouraging words, it also conveys a positive feeling of moving toward a bright future.

It’s a happy story where everyone exchanges words and ends up smiling.

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Mercedes-Benz “C-Class Sports Launch” version

"C-Class Sports Debut" 15-second TV commercial | Mercedes-Benz

This is a commercial announcing the debut of a new sports model in the C-Class.

Set to a cool, stylish instrumental track, the video shows the C-Class Sports racing through the city.

With visuals and music that perfectly match the car’s sophisticated image, the commercial brings out the vehicle’s appeal even more.

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Daido Steel: “An Amazing Future—Let’s Go with Special Steel! Advanced Medical Care” (Edition)KREVA

Daido Steel Corporate CM: “Let’s Go to an Amazing Future with Specialty Steel!” Advanced Medical Edition

In a commercial promoting the fact that Daido Steel manufactures the titanium used in medical settings, KREVA—also known as an MC from KICK THE CAN CREW—makes an appearance.

He presents the ad’s message over a rap, and many viewers probably found themselves captivated.

The rhythmic rap is striking, making it a memorable commercial.

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Fuji Electric: “The Gentle Thunder God, Training at the Gym”Takumi Saitoh, Yuka Mukaizato

Gentle Thunder God, Training at the Gym

This is a commercial that introduces Fuji Electric’s technology for freely controlling electricity and emphasizes that it also benefits the environment.

Takumi Saitoh and Yuka Mukai are featured as thunder gods, and the story depicts them trying to challenge Fuji Electric with their own electricity-controlling powers.

Despite their cool demeanor, their determined attempt to compete—sprinkled with a touch of humor—effectively conveys the high level of Fuji Electric’s technological prowess.

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Morinaga Milk Industry Bifidobacteria “Ice Show” Version / “Lesson” VersionMao Asada

Bifidobacteria “Ice Show” Version

This is a commercial in which Mao Asada, serving as Morinaga Milk Industry’s head of publicity, introduces the benefits of bifidobacteria through figure skating.

Two versions, “Ice Show” and “Lesson,” have been released.

In both, she highlights bifidobacteria while performing and while teaching.

It’s a humorous ad whose oddly surreal concept—presenting bifidobacteria in sync with her graceful skating—becomes surprisingly addictive.

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