Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest TV commercials [May 2025] (41–50)

JR Kyushu: “Ten thousand homes, and beyond. MJR” edition

Ten thousand homes, and beyond. MJR

This is a commercial announcing that the number of units completed for JR Kyushu’s MJR condominium developments has surpassed 10,000.

It conveys the strong dedication behind the MJR brand and declares that, even beyond 10,000 units, they will continue to take pride in their work.

It’s the kind of commercial that builds trust in MJR.

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Latest Commercials [May 2025] (51–60)

LION OCH-TUNE “Exquisite Experience” VersionAlice Hirose, Mitsuki Takahata

OCH-TUNE “Supreme Experience” Version / 30 Seconds / LION

A promotional commercial introducing OCH-TUNE, which comes in two types: FAST, known for its quick foaming, and SLOW, known for its rich, dense foam.

In this ad, Alice Hirose presents the flavor of FAST, while Mitsuki Takahata showcases the foam of SLOW.

It’s a commercial that clearly highlights the distinct appeal of each product.

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P&G Braun “BRAUN Series 9 Pro+: Toward Zero Evening Stubble”Ryohei Suzuki

BRAUN Series 9 Pro+ — Zero stubble by evening

This is a commercial featuring actor Ryohei Suzuki introducing the functionality of the Braun Series 9 Pro+ shaver.

Suzuki, who says, “On days with all-day shoots, I start worrying about my beard by evening,” tries out the Series 9 Pro+.

He’s surprised that, even after shaving in the morning, the Series 9 Pro+ can deliver an even closer shave.

Thanks to this deep-shaving performance, the ad emphasizes that you can go through the evening without worrying about your beard.

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P&G Lenor Eau de Luxe “Fragrance Runway” versionHaruka Ayase

[Lenor Eau de Luxe] Scent Runway 15 seconds

This commercial introduces Lenor Eau de Luxe, a newly launched fabric softener, and appeals by focusing on its biggest charm: the fragrance.

Haruka Ayase, who uses Lenor Eau de Luxe, appears before people who love scents, inviting them to experience the fragrance.

The blissful, dreamy expressions when they catch the scent clearly convey the richness of the aroma.

The predominantly white visuals also evoke the impression of a calm, refined fragrance.

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SK-II ‘Every morning, your bare skin becomes your ideal foundation. PITERA Best Collection’ VersionHaruka Ayase

Every morning, your bare skin becomes the ideal foundation. PITERA™ Best Collection

“I’m happy that my bare skin looks beautiful even without makeup,” says Haruka Ayase, who speaks about the importance of keeping your skin clear in this SK-II commercial.

It introduces the Pitera Best Collection, which includes products effective for skincare, such as the Pitera Essence that serves three functions in one.

Ayase’s natural expressions are very striking.

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Samsung Galaxy S25 Ultra Gemini Live “An AI Partner Even in the Laundry” / “An AI Partner Even When Studying” / “An AI Partner Even When Cooking”

Gemini Live | An AI partner even for laundry | Galaxy S25 Ultra Samsung

Gemini Live | An AI partner for studying | Galaxy S25 Ultra | Samsung

Gemini Live | An AI partner for cooking too | Galaxy S25 Ultra Samsung

This is a commercial introducing Gemini Live, an AI assistant that helps you look things up and solve problems through more natural conversations.

This time, the Samsung smartphone Galaxy S25 Ultra makes an appearance, and as you speak to the phone, it simultaneously recognizes what’s shown by the camera and the AI responds.

It really comes across as a new feature truly worthy of being called a digital assistant.

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TOYOTA RAIZE “Shiritori Drive” Version

[RAIZE] Shiritori Drive Version – 30 Seconds

Titled “Shiritori Drive,” this commercial depicts a couple enjoying a driving date while playing shiritori, a Japanese word-chain game.

Since it’s a RAIZE commercial, whenever it’s the woman’s turn and the syllable is “ra,” she always answers with “RAIZE.” In the end, when it comes around to her with “to,” she replies “Toyota,” wrapping it up with a stylish touch that leaves a strong impression.

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