Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest TV commercials [May 2025] (41–50)

Panasonic 4K OLED VIERA Z95B “Make the excitement even bigger.”

4K OLED VIERA Z95B: Make the excitement even bigger. — Panasonic Official

This commercial shows how Panasonic’s OLED TV, VIERA, is being adopted, conveying it through scenes of different people using it.

Because users want different things—like carrying what they want to watch with them, or experiencing impact and emotion on a big screen—the ad also expresses the need for a wide range of offerings.

Even if the ways of using it differ, each person’s expressions depict how they genuinely feel moved, which in turn conveys the high quality.

It communicates a balance of ease and fullness of experience.

Raise the rankinglower

Report a problem

Latest Commercials [May 2025] (51–60)

Unicharm Silcot Facial Towel Bare Skin Feeling Premium “Dr. Arata Tomori” VersionArata Tomori

[Silcot] Facial Towel Bare-Skin Thought Premium – Dr. Arata Tomori Version

This commercial clearly explains what features Silcot’s Facial Towel, S hadahada Omoi Premium, offers and how it affects the skin.

It focuses on skin friction, emphasizing that because it’s a clean, low-friction wipe, it causes less damage.

It also highlights its advanced performance: even with minimal friction, it thoroughly wipes away moisture.

The explanation-driven visuals make the message feel all the more convincing.

Raise the rankinglower

Report a problem

Unicharm Silcot “BRUNO COLOR” Edition

[Silcot] BRUNO COLOR Edition

This commercial highlights how easy BRUNO COLOR by Silcot is to use, while also conveying that its appearance blends seamlessly into interior decor.

It shows scenes of making dishes like takoyaki right at the table, and the quick wipe-up of spills expresses its user-friendliness.

Because there are few words, the convenience of being able to grab it immediately when you want to use it is emphasized even more.

Another key point is how well it blends in with the colorful items placed on the table.

Raise the rankinglower

Report a problem

Wacoal Wing Synchro Bratop “This Summer” Version / “Heatwave” VersionSHIHO

Wing2025_Synchro Bra Top_TV Commercial Video “This Summer Edition”

Wing2025_Syncro Bra Top_CM Video “Heatwave Edition”

In this commercial featuring model Shiho, a perfect bra top for the hot season is introduced.

The product showcased in the ad uses a sweat-absorbing, quick-drying fabric, emphasizing a smooth and comfortable feel even in warm weather.

The tagline, “A serious bra top from an underwear maker,” conveys absolute confidence.

Raise the rankinglower

Report a problem

Nintendo Nintendo Switch 2 “Mario Kart World” — “First Time with Nintendo Switch 2” version / “Local Communication” versionTatsuya Fukazawa, Shota Watanabe, Ren Meguro, Raul

Mario Kart World Commercial: First Nintendo Switch 2 Edition

Mario Kart World TV Commercial - Local Play Version

This commercial shows the members of Snow Man getting an early hands-on experience with the Nintendo Switch 2 before its release date.

In the “First Nintendo Switch 2” version, the members can’t hide their excitement as they see the Nintendo Switch 2 for the first time.

Meanwhile, the “Local Communication” version depicts them going all out enjoying Mario Kart World, and their fun really comes across even through the screen.

Raise the rankinglower

Report a problem

Ajinomoto Tom Yum Kung Noodles Yum Yum “Happiness Found in Thailand” VersionKoji Mukai

Yum Yum® “Found in Thailand, Happiness Edition” 15 seconds — Koji Mukai

This commercial promotes how authentic Yum Yum, the Tom Yum Kung noodles released by Ajinomoto, really are.

It shows Koji Mukai enjoying Tom Yum Kung noodles in Thailand, and conveys that Yum Yum aims to capture that local flavor.

By deliberately avoiding detailed descriptions of the taste, it relies on his expressions to clearly convey the impact, creating a message that makes you feel they really want you to try it.

Raise the rankinglower

Report a problem

Taisho Pharmaceutical Lipovitan D Employee Kosugi: “Office Worker” Version / “Construction Worker” Version / “Delivery Worker” Version / “Long-Distance Driver” Version / “IT Employee” VersionKane Kosugi

Lipovitan D “Employee Kosugi: Office Worker” Version

Lipovitan D: “Employee Kosugi – Construction Worker” Version

Lipovitan D: “Employee Kosugi / Delivery Person” Edition

Lipovitan D “Employee Kosugi: Long-Distance Driver” Version

Lipovitan D: 'Employee Kosugi, IT Staff' Version

Mr.

Kane Kosugi takes on various professions, and the unique kinds of fatigue that come with each job are introduced.

It then highlights that Lipovitan D is perfect for caring for the specific fatigue of each role.

With the familiar shout of ‘Fight, Ippatsu!’ he dives back into work, looking truly dependable.

Raise the rankinglower

Report a problem