Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest Commercials [May 2025] (71–80)

Kowa Unacowa Ace Premium ‘Ace Premium’ VersionHanazawa

Una Kowa Ace Premium “Ace no Premium” version

This commercial features Nanoka Hara appearing before a parent and child who’ve been bitten by insects, introducing Unaco-Wa Ace Premium.

It presents the active ingredients and emphasizes how effective it is for relieving itchiness.

The ad leaves a strong impression with Hara’s innocent and lively demeanor.

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Kowa Vantelin Supporter ‘Knee + Lumbar Corset’ Version

Vantelin Kowa Supporter: “Knee + Lumbar Corset” Edition

Speaking of Vantelin, the brand usually brings to mind ointments and patches—medications for caring for shoulder and lower back pain—but this commercial introduces knee and lower back supports from Vantelin.

It clearly emphasizes that simply wearing them can ease the pain.

There’s a sense of trust precisely because Vantelin has long been dedicated to addressing body pain care.

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Kao Humming Deodorant Effect ‘Your Humming also comes in an Indoor-Drying type’ versionShun Oguri

Kao Humming Deodorizing Effect – Your Humming, Indoor-Drying Type version, 30-second commercial starring Shun Oguri

Featuring Shun Oguri playing a father who does the laundry after coming home from work, this is a commercial for Humming.

It highlights, with an original song, that even if you can only do laundry at night and have to dry it indoors, you can still enjoy fresh, odor-free results.

Through the smiles of Oguri and his family, that refreshing feeling really comes across.

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Citizen Watch ‘UNITE with BLUE’ VersionYasutomo Okamoto

[CITIZEN] Cross-Collection 2025 “UNITE with BLUE” TV commercial. Stunning visuals featuring a new song written by B’z and animation by studio MAPPA! | Wristwatches Structural Color | Citizen Watch

This commercial conveys the ocean-like allure of CITIZEN’s UNITE with BLUE through beautiful animation.

The story expands from the watch on one’s wrist into an imaginative seascape, expressing beauty and exhilaration through depictions of light filtering into the ocean.

Further elevating these stunning visuals is the song “INTO THE BLUE” by B’z.

With the feel of a gentle yet powerful rock ballad, its sound and vocals evoke a sense of hope for the future.

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Human Group “The Answer Is, Human — Song Relay”

Human Group CM 'The Answer Is, Human — Song Relay' Version (30 seconds)

This commercial conveys that people are key to solving various social issues, such as the shrinking workforce, an aging society, and the development of the next generation.

It also shows the Human Group’s commitment to supporting the idea that cultivating people leads to building Japan’s future.

Further highlighting the importance and warmth of people is the original song created by Reitaro Kimyo specifically for this CM.

It expresses a resolve to value people and move forward together, and it clearly conveys hope for the future through its lyrics and vocals.

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Reebok “CLASSIC NYLON” commercial

Reebok│IS:SUE CM【CLASSIC NYLON】

This footage showing the filming set is a Reebok commercial featuring IS:SUE.

Each member is wearing a different pair of CLASSIC NYLONs, and they’re captured looking cool alongside their full outfits.

The background music in this ad is their track “Love Myself,” released in February 2025.

It’s a mid-tempo dance tune that sends a message of accepting yourself and moving forward.

Combined with its vibe, it’s a song that lifts your spirits just by listening.

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Kirin Beverage FIRE One Day “Ignite Your Heart – Daiki Tsuneta” VersionDaiki Tsuneta

[Subtitle] FIRE One Day “Ignite Your Heart – Daiki Tsuneta Edition” 15 seconds

This cool commercial with the catchphrase “Ignite Your Heart,” which ties into the product name, is for the canned coffee brand FIRE.

It features Daiki Tsuneta of King Gnu, showing him at work on music production.

His expressions and gestures add to the mood, making it a ruggedly stylish piece of film.

Many of you may have seen this CM on TV or video sites and found it memorable.

The background music is King Gnu’s 2019 release Hikoutei (Airship).

Riding on a powerful performance, the song delivers the message “Forge ahead without fear,” and as you listen, you can feel courage and fighting spirit well up inside.

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