Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest TV commercials [May 2025] (41–50)

LION Systema Toothbrush ‘The Interrogation Room: Continued’ EditionJunichi Okada

Systema Toothbrush “Interrogation Room, Continued” ver. / 15 seconds / LION

In the Systema toothbrush commercial “Continued: Toothbrush Interrogation Room,” Junichi Okada appears as a detective conducting an interrogation, pressing a woman about her criteria for choosing a toothbrush.

When she answers that she chooses by color, Okada forcefully insists, “You have to choose based on the thinness of the head!” It then reveals that the Systema toothbrush’s head is 3 mm thin.

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Anua ‘Gentle. Strong. Anua 1-Week Care Series Rice’ EditionKazuya Ohashi

Kazuyoshi Ohashi Appears: “Gentle. Strong. Anua” 1-Week Care Series – Rice Edition

This is a commercial for the skincare brand Anua featuring Kazuya Ohashi from Naniwa Danshi.

In the “Rice” version, a product from the One-Week Care Series—specifically a moisturizing pack containing rice bran extract—is introduced.

The commercial leaves an impression with Ohashi’s beautiful skin and his friendly Kansai dialect.

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Alinamin Pharmaceutical: Alinamin Medical Gold “For Painful Neck Stiffness” VersionRyohei Suzuki

Alinamin Medical Gold: “For Stiff, Painful Neck” Version

This commercial promotes the idea that Alinamin Medical Gold might solve severe neck stiffness so painful it even feels like actual pain.

It depicts Ryohei Suzuki struggling and then turning to Alinamin Medical Gold for relief.

It also clearly explains the mechanism and effects that lead to improvement, and the bright expression during the explanation conveys a positive feeling.

The powerful narration gives an impression of reassurance and trust as well.

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Earth Corporation “Mamoroom Series” version

Mamoroom Series (30-second ver.) | Earth Corporation

This is a commercial introducing Mamoroom, a range of insect-repellent items that are useful all around the home.

It features electric plug-in devices, products that work simply by being placed, and a wide lineup covering various installation locations and target insects.

The calm background music and visuals convey a stylish image.

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Kagome LABRE Iron: “Iron During Pregnancy” / “Iron After Childbirth”

Labré Iron “Iron During Pregnancy” 15 seconds

Lovele Iron “Postpartum Iron” Version 15 seconds

This commercial introduces Labre, a lactic acid bacteria drink, as a recommended way to supplement iron, which many people tend to lack.

It explains that during pregnancy and after childbirth, more iron is needed than usual, and emphasizes that with Labre, you can safely get your iron because it’s 100% plant-based.

The ad has a gentle tone that perfectly matches the product’s image.

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Sunstar G.U.M PLUS Dental Paste “The Time You’re Not Brushing”

GUM Plus Dental Paste: 'Time Without Brushing' Version, 15 seconds

In the G•U•M PLUS commercial “The Time You’re Not Brushing,” the product is promoted by focusing on the state of the mouth after brushing.

It highlights that G•U•M PLUS helps prevent the growth of periodontal bacteria following brushing.

Since ads typically emphasize the effects that occur while you’re brushing, this approach makes the commercial all the more memorable.

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Suntory Japanese Craft Gin ROKU “Six Japanese Botanicals and the Four Seasons’ Freshness” / “First Impression”Naohito Fujiki

Suntory Japanese Craft Gin ROKU “Six Japanese Botanicals and the Taste of the Four Seasons” 30-second version, Naohito Fujiki, Suntory

Suntory Japanese Craft Gin ROKU “First Impression” 30-second Commercial — Naohito Fujiki — Suntory

This commercial conveys straightforward impressions of what Suntory’s Japanese craft gin, ROKU, is like.

Actor Naohito Fujiki’s comment that he could distinctly sense the aroma from the very first sip shows how the six carefully selected Japanese botanicals and the essence of the four seasons truly come through.

The overall clarity of the visuals also evokes an image of a clean, crisp taste.

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