Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest TV commercials [May 2025] (41–50)

CANMAKE ‘Beside Every Kind of Cute!’ Version

[Official CANMAKE] 40th Anniversary Movie: “Always by Your Side with All Kinds of ‘Kawaii!’” — 90 Seconds

This commercial promotes CANMAKE’s 40th anniversary and conveys its wish to continue supporting everyone’s idea of “cute.” It portrays makeup in progress—including mistakes—and shows the fun of each situation, expressing the excitement that comes with doing makeup.

Further amplifying the cheerful atmosphere of the visuals is the song “Kawaii Mon” by Koresawa.

Both the sound and the vocals have a distinctive, airy floatiness, whose lightness effectively conveys rising emotions and a happy mood.

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Consult JTB! Remote Consultation From Home

TV Commercial: “Consult JTB!” Remote Consultation from Home Edition [JTB Official]

This commercial conveys, in a fun tone, that even worries about not having a solid travel plan can be resolved by consulting JTB.

It also depicts remote consultations from home, brightly expressing how easily you can put together an enjoyable travel itinerary.

The song that further accentuates the cheerful mood of the visuals is “Kimi Chūshin ni Yureru Sekai wa” by Marcy.

With a refreshing band sound where the piano timbre resonates memorably, layered with gentle vocals, it conveys a clear sense of warmth and kindness.

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Coca-Cola Ayataka “One sip, one breath. ‘Meal’” VersionHikaru Utada

[Ayataka] Hikaru Utada TV commercial “A Sip, A Breath. ‘Meal’ version” 15 seconds AYATAKA TVCF

This is an Ayataka commercial featuring Hikaru Utada making rice balls (onigiri).

Her expressions as she happily makes onigiri with a friend are particularly striking.

Ayataka is placed beside her, and in the final part of the commercial, there’s a scene where she enjoys Ayataka together with the onigiri she made.

It clearly conveys that this tea is a perfect companion to a meal.

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JRA Hello, Special Times. ‘A Special Day’ VersionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi

Hello, Special Times. “A Special Day” Edition — Japanese Derby — 15 Seconds | JRA Official

This is a commercial introducing how important the Japan Derby, to be held in June 2025, is for everyone involved in horse racing.

It conveys the passion of the people who stake everything on this race and communicates the immense value of the Japan Derby.

The background music is “Mela!,” a familiar tune from JRA commercials.

Released in 2020, it’s one of Ryokuoushoku Shakai’s signature songs, and its positive lyrics set to an up-tempo arrangement are incredibly appealing.

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Apple Mac “Pointed” / “Dropped In” / “Mirrored”

Mac | Pointed | Apple

Mac | Dropped In | Apple

Mac | Mirrored | Apple

With visuals and direction that feel like a scene from a movie—combining eerie undertones with humor—this is an overseas commercial introducing Mac’s features for students.

The “Pointed” spot showcases how Apple Intelligence can summarize documents, “Dropped In” demonstrates how AirDrop enables smooth transfers of large video files, and “Mirrored” highlights the ability to mirror an iPhone screen to a Mac.

The footage is incredibly compelling, so be sure to take your time and give it a careful watch.

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Google Pixel 9 Pro “Easy to Switch” version / “Data Transfer” version / “Ease of Use” version

Google Pixel 9 Pro: Ease of Use Edition

This is a commercial promoting the Google Pixel 9 Pro as the recommended choice if you’re switching to a different smartphone model.

It clearly presents the phone as easy to use, addressing common concerns such as anxiety about using an unfamiliar device and worries about transferring data.

There are also scenes with Moomin and other characters moving lightly around, reinforcing the image that the phone is easy and approachable to use.

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HONDA STEP WGN Expanding Magic: “Cabin” Version / “Cargo Space” Version

[STEP WGN] TV commercial (web version) “Expanding Magic (Cabin)”

[STEP WGN] TV commercial (web version) “Expanding Magic (Cargo Area)” edition

This is a commercial introducing the interior of the newly released Step WGN in May 2025.

In these two commercials, they highlight the third-row seats that can be folded and stowed under the floor.

The “Living Space” version emphasizes how this creates a wide, comfortable rear seating area, while the “Cargo Space” version shows how it allows you to carry a lot of luggage.

They strongly emphasize the convenience of adapting to different situations and how practical it is for family use.

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