Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest Commercials [May 2025] (21–30)

Nintendo Switch 2 by Nintendo: “Mario Kart World” – Game Chat version / Survival version / Free Run versionTatsuya Fukazawa, Shota Watanabe, Ren Meguro, Raul

Mario Kart World TV Commercial: Game Chat Edition

Mario Kart World TV Commercial: Survival Edition

Mario Kart World TV Commercial: Freerun Edition

This is a commercial showing the members of Snow Man thoroughly enjoying the Nintendo Switch 2 game “Mario Kart World.” Using the Nintendo Switch 2’s external camera, members in different locations connect via video chat, letting them see each other’s faces and talk while playing together.

The ad also introduces newly added game modes, making it exciting to watch on its own.

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Ajinomoto AGF Let’s Portion “Variety” Version / “Coffee” VersionNana Eikura

“Let’s Potion” Variety Edition_15 seconds

“Let’s Potion” Coffee Version_15 seconds

This is a commercial introducing Blendy Potion, which lets you easily enjoy a variety of drinks just by mixing it with milk.

Set to a catchy original tune that sticks in your head, the ad shows Nana Eikura making and drinking beverages with Blendy Potion.

It’s a fun commercial that clearly conveys how easy it is to enjoy delicious drinks.

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Latest CM [May 2025] (31–40)

Ajinomoto Amino Vital: “PRO Is Recommended Before Exercise” EditionUta Abe

“amino VITAL®” PRO – Recommended Before Exercise, featuring Uta Abe

This commercial conveys how Amino Vital helps in sports through the words of Uta Abe.

It shows that by using Amino Vital Pro before exercising, you can throw yourself into sports with even more full effort, as she rushes to those who are working hard to teach them that.

The scene where Uta Abe hands it over with a smile and dashes off also adds a touch of comedy.

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Ajinomoto Feeling Good! Amino Acids: “Mika Horii” Edition / “Saori Oyamada” Edition / “Yukiko Motoya” EditionMika Horii, Saori Oyamada, Yukiko Motoya

"You’re on a roll! Amino Acids" 30 seconds MIKA HORII

"Feeling Great! Amino Acids" 30 seconds, Saori Oyamada

“That Smooth Operator! Amino Acids” 30 seconds by Yukiko Motoya

This commercial introduces Ajinomoto’s dedication to amino acids while also highlighting how those amino acids can be useful in everyday life.

It depicts the work scenes of Mika Horii, Saori Koyamada, and Yukiko Motoya, expressing how amino acids help make work more comfortable.

The functions of amino acids are explained, and the smiles shown at the end convey that they help make daily life feel more positive.

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Washoku Sato Sato-style Yakiniku & Sushi “All-You-Can-Eat Eel & Pike Conger” Version / Sato Shabu “All-You-Can-Eat Eel & Pike Conger” VersionNagisa Shibuya

Wasyoku Sato new commercial: “Nagisa Shibuya [Sato-style Yakiniku & Sushi] May 2025 All-You-Can-Eat Eel & Pike Conger Edition”

Wasyoku Sato New CM: “Nagisa Shibuya [Sato Shabu] May 2025 – All-You-Can-Eat Eel & Pike Conger (Hamo) Edition”

This commercial conveys the appeal of the limited-time all-you-can-eat eel and pike conger at Washoku Sato through the appearances of Nagisa Shibuya and her friends.

It also shows that the way you enjoy it and the price change depending on whether you pair the all-you-can-eat option with yakiniku or shabu-shabu.

Since they show bright smiles with either choice, it also gives the impression that the fun of choosing is being expressed.

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Meiji Kinoko no Yama / Takenoko no Sato – Kinoko no Yama 50th Anniversary: “Which side you’re on can change.”Ryota Yamasato

Meiji Kinoko no Yama / Takenoko no Sato – Kinoko no Yama 50th Anniversary “Your side can change.” 30-second version

This commercial uses the classic rivalry over whether Kinoko no Yama or Takenoko no Sato is better to explore the possibility of liking both.

Ryota Yamasato, who calls himself a member of Team Takenoko, is taken to a mysterious laboratory and forced to eat Kinoko no Yama.

Although he resists at first, once he tries it he finds it tastier than he expected, and the story comically shows him arriving at the idea that both are delicious.

It also conveys Meiji’s wish not to fuel conflict or debate, but to encourage people to try both.

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Morinaga Milk Industry Bifidus Yogurt Bowel Movement Improvement “A Delicious Story” Version

Bifidus Yogurt Bowel Movement Improvement 'A Delicious Story' 30-Second Version

In the Bifidus Yogurt bowel-movement improvement commercial “A Tasty Story,” they introduce a tasty proposition: one bottle can address two concerns.

The appealing claim is that both constipation and iron deficiency can be improved with this single bottle.

The ad shows a scene where a woman visiting a drugstore is told about this by a female pharmacist.

In the latter half of the commercial, both issues are shown to be resolved clearly, and the woman’s bright expression further suggests how effective it is.

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