Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest Commercials [May 2025] (91–100)

Glasses Market Sunglasses 2025: “There isn’t just one reason to wear them.”

[MEGANE ICHIBA] Sunglasses 2025 — There’s more than one reason to wear them.

This commercial introduces sunglasses offered by Megane Ichiba, highlighting that there’s a lineup tailored to different uses.

By depicting not only scenes of enjoying leisure activities but also everyday moments like riding a bicycle, it conveys a sense of security and trust that fits various situations.

Another key point is the wide range of designs featured, suggesting that you can choose sunglasses that suit you.

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Kao Biore UV “Anthem Film” VersionStray Kids

Kao Biore UV × Stray Kids | Anthem Film 60 sec (JP)

This is a commercial for Biore UV sunscreen that refocuses attention on how wonderful it is to spend time under the bright sun.

Members of Stray Kids appear in the ad, encouraging viewers to step outside without fearing the sun.

The CM ends with a lovely message: “SUNLIGHT IS YOUR SPOTLIGHT.”

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Latest TV commercials [May 2025] (101–110)

Kao Deep Clean Gap Premium “Live Demo Sales” VersionViva Ota

Kao Deep Clean Deep Clean Gap Premium “Live Demonstration Sales” CM

This is a commercial introducing Kao’s Deep Clean Sukima Premium, conveying its appeal in the style of a live product demonstration.

While listing tips to keep in mind when brushing your teeth, Viva Ota cheerfully shows how it leaves your mouth feeling fresh and clean.

Because it’s framed around sharing personal impressions after using the product, it also gives the sense that achieving beautiful teeth can be easy and approachable.

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Panasonic Quality “Product” Edition

Panasonic Quality “Product Edition” 60 seconds [Official Panasonic]

The Panasonic Quality series is a set of commercials that showcase how Panasonic approaches its products.

In this installment, answers to the question “What is quality?” appear one after another on screen, while scenes depict everything from manufacturing to logistics, and even the recycling of products after they’ve been used.

The CM maintains a calm visual tone, complemented by a beautiful ballad as the background music.

The song is “Tsubasa (Prod.

uin)” by (sic)boy, released in April 2025.

Its lyrics, portraying someone moving forward despite doubts and inner conflict, are sure to strike a chord.

A quietly resonant, gemlike anthem of encouragement.

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Dior Skin Essentials

Dior Skin Essentials

This commercial stylishly showcases various Dior Skin Essentials products and how to use them.

Through visuals—like creams applied to the skin, patches placed under the eyes, and products applied to the lips—it conveys the breadth of the lineup.

The track “My Addiction” further accentuates the stylish imagery that exudes confidence.

With its powerfully resonant beat and dance-music feel, the strong rhythm evokes a sense of moving forward.

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CHANEL Fine Jewelry COLLECTION N°5「A declaration of eternity」

COLLECTION N°5, A declaration of eternity — CHANEL Fine Jewelry

This commercial portrays a drama of a man and woman spending time by the water, highlighted by Chanel fine jewelry that adorns their story.

You can sense a lasting sense of luxury from the way the couple matures and consistently wears the jewelry.

Further emphasizing the grand imagery of their presence in nature is M83’s “Outro.” After a stretch of quiet strings, the structure brings in vocals and other instruments, and the gradually thickening layers of sound accentuate the sense of grandeur.

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Suntory VARON Masters Blend “Day 10 Noritake Kinashi”Noritake Kinashi

[Suntory VARON Master's Blend CM] Noritake Kinashi Day 10 Version_15 Seconds

This commercial shows how a person’s facial impression changes when using VARON Master’s Blend, featuring Noritake Kinashi on his 10th day of use.

The visuals are simply him looking at his reflection in the mirror, yet his clear smile conveys that he’s genuinely feeling the product’s effects.

The song that further accentuates the joy of this transformation is “Land of 1000 Dances.” The gradually layered vocals are striking, and together with the vibrant sound, they effectively express a sense of exhilaration.

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