Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest TV commercials [May 2025] (101–110)

Seiko Prospex “SHO-TIME: Together, it’s time to challenge.”Shohei Ohtani

Seiko Prospex × Shohei Ohtani: “SHO-TIME: Together, It’s Time to Take on the Challenge.” (30 seconds)

Shohei Ohtani appears in this Seiko Prospex commercial.

It shows him walking through a spacious warehouse where soft light filters in, casting striking shadows.

In the latter half of the ad, the bold design of the Prospex is shown in close-up—many viewers were likely captivated by its stylish look.

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Sony Assurance: Savior at the Accident Scene — “A Professional You Can Rely On”Hiroshi Abe

[Featuring Hiroshi Abe] Savior at the Accident Scene: “A Professional You Can Rely On” – 30 Seconds (Official: Sony Sonpo Auto Insurance Commercial)

This commercial conveys that Sony Assurance’s auto insurance will stand firmly by your side even when you’re anxious after an accident.

It expresses the reassurance and strength of having a representative available anytime, 24 hours a day, 365 days a year, through the appearances of staff members alongside Hiroshi Abe.

You can also feel the courage to take a step forward in the way the representatives gaze straight ahead.

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Sony Assurance Fire Insurance: “Wait, it even covers that? — Add-on Services” / “24/7/365” / “Natural Disasters” / “Earthquake Coverage”Hiroshi Tamaki

Official: Sony Assurance fire insurance TV commercial “If you think ‘XXX’, 24 hours a day, 365 days a year” 30-second version

Official: Sony Assurance fire insurance commercial, “Thought it was ___, but it was a natural disaster” 30-second version

Official: Sony Assurance Fire Insurance CM 'Thought it was 〇〇〇, but it was Earthquake Coverage' 30-second version

This commercial introduces the situations covered by Sony Assurance’s fire insurance by portraying Hiroshi Tamaki as he wrestles with various concerns.

It straightforwardly shows how the policy supports a wide range of worries—such as ancillary services, response timing, and coverage for natural disasters and earthquakes.

The copy clearly explains each point, and his subsequent look of surprise conveys a sense of high quality as well.

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Nestlé Nescafé Excella Bottle Coffee “Goku-goku.” Version / “Toku-toku-toku…” Version

Nescafé Excella Bottle Coffee “Goku Goku.” Version 15 seconds

NESCAFÉ Excella Bottled Coffee “Glug-glug-glug…” Version, 15 seconds

This is a commercial introducing a chilled bottled coffee that’s perfect for summer.

It uses simple sound and visuals to convey how delicious cold coffee is in hot weather.

In the “Gulp Gulp” version, it highlights the sound of drinking coffee, and in the “Glug glug glug…” version, it features the sound of pouring coffee into a glass.

That’s all the commercial is, but it’s more than enough to communicate how good iced coffee tastes, isn’t it? I bet many people who saw this ad were left craving iced coffee for the summer.

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FamilyMart FAMIMA CAFÉ “New GODIVA Frappe” VersionRikako Yagi

New Godiva Frappe Web 15 seconds

This is a commercial introducing the collaboration frappés with GODIVA sold at FamilyMart.

It presents two flavors: Double Chocolate and Strawberry Chocolate, and features Rikako Yagi looking unable to choose between chocolate and strawberry—an impression that really stands out.

Indeed, both of them look absolutely delicious.

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Latest Commercials [May 2025] (111–120)

Hot Yoga Studio LAVA: “So, what’s LAVA like?” EditionHaruna Kawaguchi

[MAKING MOVIE] Hot Yoga Studio LAVA May 2025 TV Commercial: “What’s LAVA like?”

This commercial promotes the appeal of the hot yoga studio LAVA through user testimonials.

The visuals are striking, showing people happily sweating, which conveys that yoga contributes not only to health but also to a more fulfilling daily life.

Haruna Kawaguchi’s gentle narration is another highlight, and her warm, supportive tone suggests an invitation for people to try yoga casually.

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Unicharm Wave One-Sheet Complete “This Is the Hair” Edition

Wave One-shot Complete 'This Is the Hair' Version 15 Seconds

This commercial promotes the idea that floor cleaning, which used to require both a vacuum and wet wipes—a two-step process—can now be completed with just this one sheet.

The raised-fiber material traps hair and dust, while the wet sheet wipes away oily dirt, making floor cleaning easier.

The cheerful expressions of the two performers are catchy and give a friendly impression.

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