Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest TV commercials [May 2025] (101–110)

AOKI Formal ‘New Member Joining’ Editiontimelesz

[AOKI] timelesz Formal CM 'New Member Joins' Version 15 Seconds

This is a commercial featuring members of timelesz introducing the appeal of AOKI’s formalwear.

They emphasize its high quality by saying, “The depth of the black and the luster are unlike anything else,” and confidently assert, “That’s why it’ll last you for the next 10 years.” It’s a commemorative ad marking the first appearance of a new member who joined in 2025.

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CHANEL Fragrance and Beauty「Happy Mother’s Day」

Happy Mother’s Day – CHANEL Fragrance and Beauty

This is a promotional commercial for the 2025 Mother’s Day campaign.

Set to a catchy original song that repeats “Ma Ma Ma Ma…” over and over, colorful balloon flower art appears, and at the end, beautiful packaging and CHANEL products are showcased.

It’s a catchy ad that boosts the desire to purchase.

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CHANEL LES BEIGES「Natural is a style」

LES BEIGES. Natural is a style.

This is a promotional commercial for CHANEL’s cosmetics, the Les Beiges series.

It follows a woman moving through the city by bicycle, motorbike, and on foot, as she discovers the initial letter of CHANEL scattered throughout the streets.

You can’t help but watch with anticipation, wondering how the initial will appear next.

It’s a commercial that combines engaging, eye-catching fun with the sleek sophistication characteristic of a high-end brand.

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DIOR Discover the Dior Fall 2025

Discover the Dior Fall 2025 Campaign

This is a commercial introducing DIOR’s collection set to be released in the fall of 2025.

Many viewers were likely captivated by the model stylishly showcasing the new pieces.

This collection also features garments incorporating Japanese-style patterns, and the background music uses traditional Japanese instruments.

It’s a particularly memorable commercial, even among DIOR’s ads.

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JR Kyushu: “Ten thousand homes, and beyond. MJR” edition

Ten thousand homes, and beyond. MJR

This is a commercial announcing that the number of units completed for JR Kyushu’s MJR condominium developments has surpassed 10,000.

It conveys the strong dedication behind the MJR brand and declares that, even beyond 10,000 units, they will continue to take pride in their work.

It’s the kind of commercial that builds trust in MJR.

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Latest Commercials [May 2025] (111–120)

SK-II ‘Every morning, your bare skin becomes your ideal foundation. PITERA Best Collection’ VersionHaruka Ayase

Every morning, your bare skin becomes the ideal foundation. PITERA™ Best Collection

“I’m happy that my bare skin looks beautiful even without makeup,” says Haruka Ayase, who speaks about the importance of keeping your skin clear in this SK-II commercial.

It introduces the Pitera Best Collection, which includes products effective for skincare, such as the Pitera Essence that serves three functions in one.

Ayase’s natural expressions are very striking.

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Samsung Galaxy S25 Ultra Gemini Live “An AI Partner Even in the Laundry” / “An AI Partner Even When Studying” / “An AI Partner Even When Cooking”

Gemini Live | An AI partner even for laundry | Galaxy S25 Ultra Samsung

Gemini Live | An AI partner for studying | Galaxy S25 Ultra | Samsung

Gemini Live | An AI partner for cooking too | Galaxy S25 Ultra Samsung

This is a commercial introducing Gemini Live, an AI assistant that helps you look things up and solve problems through more natural conversations.

This time, the Samsung smartphone Galaxy S25 Ultra makes an appearance, and as you speak to the phone, it simultaneously recognizes what’s shown by the camera and the AI responds.

It really comes across as a new feature truly worthy of being called a digital assistant.

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