Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest Commercials [May 2025] (111–120)

AJI-NO-MOTO Hondashi: “Extra Hondashi Somen” EditionNatsuki Deguchi

“Hondashi®” Double “Hondashi®” Somen Version, 15 seconds, Natsuki Deguchi

In the Hondashi commercial “Somen,” Natsuki Deguchi shows a way to make somen even more delicious.

The trick is to add Hondashi to the mentsuyu dipping sauce.

Mentsuyu already contains dashi, but adding Hondashi apparently makes somen taste even better.

Seeing Deguchi say, “It’s a waste not to try it,” with that expression probably made many people think, “I want to give it a try!”

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Meiji Hohoemi “For feeding while on the go” version / “For feeding while preparing meals” version / “For feeding after a bath” version / “For feeding when feeling unwell” version / “For feeding when visiting family” version / “For a little supplement to breast milk” version

Meiji Hohoemi | “For Nursing on the Go” Edition

Meiji Hohoemi | “For breastfeeding while preparing meals” edition

Meiji Hohoemi | “For Nursing After a Bath” Edition

Meiji Hohoemi | 'For Breastfeeding When Feeling Unwell' Version

Meiji Hohoemi | 'For breastfeeding when returning home' edition

Meiji Hohoemi | “A little extra to supplement breast milk” version

This is a commercial introducing the situations where Meiji’s milk, Hohoemi, comes in handy.

It clearly presents, in an illustrated style, scenes where Hohoemi is useful—such as during travel, when you’re busy, or when you’re feeling unwell—making it easy to picture how it’s used.

The ad effectively conveys the benefits of using the product.

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Film “Kaku Kaku Shika Jika” Manners CM: “Spartan Teacher” version / “Keep Fighting Today” versionMei Nagano, Yo Oizumi

Film “Kaku Kaku Shika Jika” Manners CM (Spartan Teacher Edition) | In theaters Friday, May 16

Movie 'Kaku Kaku Shika Jika' Theater Etiquette CM (Keep Fighting Today Edition) | In theaters Friday, May 16

This commercial introduces the film Kakukaku Shikajika, based on the true story of manga artist Akiko Higashimura, while also teaching various manners and everyday mindsets.

Drawing on scenes featuring Mei Nagano and Yo Oizumi, it highlights things you shouldn’t do during a movie screening as well as points to be mindful of in daily life, comically conveying the wish for audiences to follow etiquette and enjoy the film.

The frequent use of high-energy moments within the scenes also helps emphasize how fun the visuals are.

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Gekkeikan ALGO ‘Summer’ VersionRina Kawaei

Gekkeikan Argo Summer Edition 15 seconds

This commercial introduces Argo as a crisp and easy-to-drink beverage with 5% alcohol.

Rina Kawaei appears in a yukata, highlighting that it’s a perfect drink for summer.

From her blue yukata matching the product packaging to the scenes of drinking from an ice-filled glass, the ad is crafted to convey a refreshing feel throughout.

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Hakudo “Hakudo Musical Show” VersionDoburokku

Hakudo Corporate Commercial “Hakudo Musical Show” Version (30 seconds)

This is a commercial that introduces Hakudo as a materials company in the style of a parody of Doburock’s signature routine.

With a lively, musical vibe, it sings about how the company handles materials of all sizes and supports a wide range of fields.

The contrast between Eguchi’s powerful singing and Mori’s slightly bewildered reactions also makes for an entertaining visual.

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Kao Kitchen Haiter: Kitchen Foaming Haiter “The Ultimate Bleach” + “Destined Odorlessness”Hiroshi Tamaki

Kao Kitchen Foam Haiter “Ultimate Bleaching” + “Destined Odorless” 30-second video ads

This commercial, which promotes the bleaching and deodorizing power of Kitchen Bubble Haiter, features Hiroshi Tamaki.

It highlights using Kitchen Bubble Haiter to bleach cutting boards and water bottles, not only removing stains thoroughly but also leaving no chlorine smell.

Seeing Tamaki’s exaggerated look of surprise likely made many viewers want to try it themselves.

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Cygames Uma Musume Pretty Derby “La semaine grise” version

Uma Musume: Pretty Derby - TV Commercial 'La semaine grise' Version

This is a commercial announcing the Gray Week campaign held during Golden Week 2025.

The first half of the CM looks like a music video and is super cool, isn’t it? The background music features “Ashes memoire,” the theme song of the anime Uma Yuru Pretty Gray.

In the CM, it cuts off right at the moment the chorus at the beginning of the song is about to start, which probably left many people wanting to hear more.

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