Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest Commercials [May 2025] (111–120)

Uber Eats “Big Savings 👍 That Popular Menu Item Is 30% OFF”

Big savings 👍 That popular menu item is 30% OFF | Uber Eats

This commercial opens with a scene where a man waiting at a traffic light spots a large Uber Eats ad on the building across from him, and his stomach starts to growl.

Then the woman next to him’s stomach also growls, and another man delivers the classic line, “Why not Uber Eats?” The ad promotes a great deal where popular Uber Eats items—starting with Gusto’s Cheese-in Hamburg steak—are 30% off.

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Aioi Nissay Dowa Insurance: “Let’s Create a Safe and Secure Town Like Universal Studios Japan with Telematics Auto Insurance”

[2 Million Vehicles Milestone] Let’s create a safe and secure town like Universal Studios Japan with telematics auto insurance (30 seconds)

This is a promotional commercial for Aioi Nissay Dowa Insurance’s auto insurance in collaboration with Universal Studios Japan.

It highlights that, based on driving data collected by in-vehicle devices, customers can receive premium discounts and advice for safe driving.

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Iris Ohyama Portable Air Conditioner “The Wandering Man” Version

[TVCM] Portable Cooler: The Wandering Man

This commercial, which introduces a portable air conditioner you can use anywhere without installation, is titled “The Wandering Man.” A man carrying an acoustic guitar appears and, to a somewhat wistful melody, talks about the benefits of the portable air conditioner.

Also noteworthy is the characteristically Iris-style surreal humor, such as a small girl getting really into the very cool, mature-sounding song, and a scene near the end where the wandering man gets barked at by a dog.

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Anua Gentle. Strong. Anua 1-Week Care Series: ‘Heartleaf’ Edition / ‘Peach’ EditionKazuya Ohashi

Kazuya Ohashi appears in 'Gentle. Strong. Anua' One-Week Care Series: Houttuynia Cordata Edition

Kazuya Ohashi appears in “Gentle. Strong. Anua” One-Week Care Series – Peach Edition

This commercial features Kazuya Ohashi gently conveying the appeal of Anua’s skin-friendly care in a soft, soothing tone.

The line comes in two variants—Heartleaf and Peach—and his warm smile in both scenes highlights the gentle feel of each.

Set in a room, the spot also conveys a relaxed posture that supports a calming, laid-back mood.

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Earth Corporation Hadamamo “4 Types of Moisture” Version / “Thoughtfulness” Version / “Empathy” VersionYudai Chiba

Hadamamo 4 Types of Moisture Version 15 Seconds | Earth Corporation

Hadamamo: Consideration Edition (15 seconds) | Earth Corporation

Hadamamo Empathy Version NEW 15 seconds | Earth Corporation

The Hadamamo commercial highlights features not found in conventional insect-repellent sprays: it’s mildly acidic and formulated with skin-friendly ingredients.

It emphasizes the benefit of repelling insects without worrying about irritating the skin.

Actor Yudai Chiba appears in the commercial, introducing the product’s advantages through a uniquely impactful character.

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Why not give WealthNavi a try? WealthNavi “Family” version / “Friends” versionSatomi Ishihara

Want to give it a try? WealthNavi TV commercial – Family version, 15 seconds

Why not give it a try? WealthNavi TV commercial, Friends version, 15 seconds

This commercial shows Satomi Ishihara talking with her husband and friends about asset management.

While her husband and friends complain that investing is risky or complicated and a hassle, Ishihara says she leaves everything to WealthNavi.

What stands out is her playful attitude as she coyly keeps that fact to herself instead of telling them.

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Coca-Cola Bonaqua: “For this island’s everyday life – 555 ml bottle” / “For this island’s everyday life – 2-liter bottle”Yuri Kakazu

[Bonaqua] Yuri Kakazu TV commercial 'For everyday life on this island – 555 ml bottle version' 15 seconds Bonaqua TVCF

[Bonaqua] Yuri Kakazu TV commercial: “For everyday life on this island – 2-liter bottle version” 15 seconds Bonaqua TVCF

This is an introductory commercial for Bonaqua, sold by Coca-Cola.

At the time the commercial aired, it was sold exclusively in Okinawa, and it’s striking how the product’s features are presented to an original song that sounds like Okinawan folk music.

Playing on “Uchina,” which means “of Okinawa,” the lyrics humorously sing “Uchi-nansui” (a pun on “soft water”), creating a friendly, approachable feel.

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