Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest TV commercials [May 2025] (1–10)

Suzuki Spacia — Next Door Is Spacia: “Drive-Thru” VersionMana Ashida, Tasuku Emoto, Emma Miyazawa, Riko Suzuki

Spacia TV Commercial: “Next Door is Spacia – Drive-Thru” Version

This commercial showcases how comfortable Suzuki’s Spacia is by depicting outings with family and close friends.

Mana Ashida appears as the college student next door, joining Yusuke Emoto, Emma Miyazawa, and Rinko Suzuki’s family for a trip, and she comes to appreciate the Spacia’s comfort through various moments inside the car.

The in-cabin features presented feel less like high-tech gadgets and more like thoughtful design touches, conveying a sense of consideration and warmth.

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LION Systema Toothbrush ‘The Interrogation Room: Continued’ EditionJunichi Okada

Systema Toothbrush “Interrogation Room, Continued” ver. / 15 seconds / LION

In the Systema toothbrush commercial “Continued: Toothbrush Interrogation Room,” Junichi Okada appears as a detective conducting an interrogation, pressing a woman about her criteria for choosing a toothbrush.

When she answers that she chooses by color, Okada forcefully insists, “You have to choose based on the thinness of the head!” It then reveals that the Systema toothbrush’s head is 3 mm thin.

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Unicharm Silcot Facial Towel Bare Skin Feeling Premium “Dr. Arata Tomori” VersionArata Tomori

[Silcot] Facial Towel Bare-Skin Thought Premium – Dr. Arata Tomori Version

This commercial clearly explains what features Silcot’s Facial Towel, S hadahada Omoi Premium, offers and how it affects the skin.

It focuses on skin friction, emphasizing that because it’s a clean, low-friction wipe, it causes less damage.

It also highlights its advanced performance: even with minimal friction, it thoroughly wipes away moisture.

The explanation-driven visuals make the message feel all the more convincing.

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Latest Commercials [May 2025] (11–20)

Wacoal Wing Synchro Bratop “This Summer” Version / “Heatwave” VersionSHIHO

Wing2025_Synchro Bra Top_TV Commercial Video “This Summer Edition”

Wing2025_Syncro Bra Top_CM Video “Heatwave Edition”

In this commercial featuring model Shiho, a perfect bra top for the hot season is introduced.

The product showcased in the ad uses a sweat-absorbing, quick-drying fabric, emphasizing a smooth and comfortable feel even in warm weather.

The tagline, “A serious bra top from an underwear maker,” conveys absolute confidence.

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P&G Pantene: “From 6/1, that guy is appointed as Pantene’s new commercial character. Who is he?” version

From June 1, that guy will be appointed as the new Pantene commercial character. Who is he?

This commercial announces that a new person will be appointed as a Pantene CM character starting in June 2025.

Their identity has not been revealed; in this spot, they appear only as a silhouette and by voice.

However, many viewers may find the voice very familiar.

The comments section of the commercial posted on P&G’s official YouTube channel is already filled with messages from this man’s fans!

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P&G Lenor Antibacterial Beads: ‘Beegma Arrives’ VersionShuzo Matsuoka

Lenor Antibacterial Beads – “Beegma Debut” 30-second version

This commercial conveys that using Lenor achieves deodorization on par with boiling, shown through appearances by Shuzo Matsuoka using it.

Beegma shows up to help the odor-troubled Shuzo Matsuoka and recommends Lenor.

When he tries it, the stubborn odors are eliminated, and Shuzo Matsuoka breaks into a smile.

That powerful smile also seems to express the strong deodorizing effect, doesn’t it?

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SHIRORU Crystal Essence Water: ‘Serious whitening attacks from both sides.’Hokuto Matsumura

Hokuto Matsumura appears in the 15-second TV commercial: “Serious whitening, a double-pronged approach.”

This commercial focuses on SHIRORU’s concept of whitening, conveying the kind of radiance it aims for through the look of the visuals.

It depicts Hokuto Matsumura in white clothing encountering a white dog in an all-white world, clearly expressing a pursuit of whiteness.

You can also feel the brand’s confidence in delivering a level of brightness that won’t be outshone by this white world.

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