Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest TV commercials [May 2025] (1–10)

SENKA Perfect Whip “Bare-Faced and Smooth!” VersionGISELLE

SENKA Perfect Whip TV Commercial “Bare-Skin Smooth!” 15-Second Version

This is a cheerful commercial that shows how SENKA Perfect Whip can give you smooth, bare-skin beauty.

It depicts GISELLE applying the foam to her skin and then clearly shows the results afterward.

From her surprised smile in the mirror, you can sense how she truly feels the effects and is moved by the results.

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SHIRORU Crystal Essence Water: ‘Serious whitening attacks from both sides.’Hokuto Matsumura

Hokuto Matsumura appears in the 15-second TV commercial: “Serious whitening, a double-pronged approach.”

This commercial focuses on SHIRORU’s concept of whitening, conveying the kind of radiance it aims for through the look of the visuals.

It depicts Hokuto Matsumura in white clothing encountering a white dog in an all-white world, clearly expressing a pursuit of whiteness.

You can also feel the brand’s confidence in delivering a level of brightness that won’t be outshone by this white world.

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SONY Headphones: WH-1000XM6 “When you want to change the world, choose headphones”

Headphones: WH-1000XM6 “When you want to change the world, choose headphones.” Edition [Sony Official]

This commercial conveys what kind of experience SONY’s WH-1000XM6 headphones provide by showing users’ facial expressions.

The key phrase is “change the world,” and it also depicts how they differ from the earbuds you use when going out, expressing the powerful emotion driven by the difference in sound.

While it doesn’t detail exactly what the sound is like, the image of someone moved to tears heightens expectations for the sound quality.

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Latest Commercials [May 2025] (11–20)

Samsung “Protecting Privacy with the Galaxy S25 Series”

Protecting Privacy on the Galaxy S25 Series | Samsung

This commercial for the Galaxy S25 series highlights that it thoroughly protects privacy, which has become increasingly important.

It conveys that even security—which can seem complicated—is reliably managed if you just leave it to the device, giving you peace of mind, all depicted with dynamic visuals.

By incorporating on-screen operation sequences, it emphasizes a sense of ease and reassurance.

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UHA Mikakuto Puccho “Tantrum Dance” VersionAee! group

UHA Mikakuto Puccho “Tantrum Dance” Version

It’s a uniquely stylized commercial where the Aぇ! group, dressed as store clerks, shows up to help a child who’s throwing a tantrum asking for Puccho.

The way they appeal to the mother with song and dance while staring at her intently is comical, and the mother’s bewilderment adds to the ad’s quirky atmosphere.

In the end, they even draw the child into the dance, further emphasizing the desire for Puccho.

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UHA Mikakuto Cororo “Cororo SPECIAL TALK” VersionKazuma Kawamura, Hokuto Yoshino

UHA Mikakuto Cororo “Cororo SPECIAL TALK”

This is a commercial for Kororo, gummy candies with a texture that feels just like real fruit.

In addition to Kazuma Kawamura and Hokuto Yoshino from THE RAMPAGE, members of LIL LEAGUE also appear, chatting about Kororo in a talk-show-style setting.

The lively conversation around the Kororo gummies leaves a strong impression.

The background music features THE RAMPAGE’s song “BE WIZ U.” Released in 2025, this refreshing love song weaves feelings for a special someone together with scenes from each of the four seasons in its lyrics.

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AEON Topvalu 2025 “Topvalu funfunsmile: Inspired by Sweden” version

[Topvalu] 2025 Topvalu funfunsmile — Aiming for Sweden Edition

This is a commercial that expresses the feelings behind Topvalu’s baby food series, funfunsmile, and the sense of reassurance it offers.

Aiming for Sweden, a leading country in child-rearing, it conveys that the product has been crafted to satisfy children there as well.

The content emphasizes quality that is accepted even in advanced nations, as well as the achievement of safety and peace of mind.

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