Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest CM [May 2025] (31–40)

Megane Ichiba “Stress-Free Lenses” EditionRiho Yoshioka

[Megane Ichiba] Stress-Free Lenses - 15 Seconds

This is a commercial introducing Megane Ichiba’s original progressive lenses, the Stress-Free Lenses.

Riho Yoshioka, the CM’s featured personality, appears, highlighting how the lenses provide a natural view even when shifting your gaze.

The ad thoroughly showcases the product’s selling points, including the lineup and the fact that they can be purchased with no additional charge.

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Federation of Electric Power Companies of Japan – The Story of Electricity and People: “When You Open the Fridge” / “This Filming Too”Mio Imada

TV Commercial: 'Stories of Electricity and People – When You Open the Refrigerator' | The Federation of Electric Power Companies of Japan

TV Commercial: 'The Story of Electricity and People — This Shoot, Too' | Federation of Electric Power Companies of Japan

This is a commercial that conveys how indispensable electricity is to people’s lives by highlighting the relationship between electricity and people.

In it, Mio Imada reflects on her memories and her experiences during the shoot, considering her connection to electricity and, through that, coming to appreciate how important it is.

It also communicates that because we will continue to be connected with electricity, it’s important to think about what electricity should be like in the future, and it introduces initiatives by the Federation of Electric Power Companies based on that idea.

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Haruyama “Switch” Version / “Thermography” VersionTakanori Iwata

Haruyama TV commercial “Switch” version — Takanori Iwata

Haruyama TV commercial “Thermography” version – Takanori Iwata

This commercial introduces the Haruyama original product line called the i-Series.

The i-Series consists of special suits perfect for summer that make you feel cool, and their features are clearly showcased in two commercials: the “Switch” version and the “Thermography” version.

The background music features “Step to the Moon,” a solo track by Takanori Iwata, who also appears in the commercials.

Its brisk tempo and beautiful high-tone vocals are especially appealing.

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CHOYA Summer Ume: ‘Summer-Colored Letter’ Version

Natsume “Summer-Colored Letter” Version

This commercial promotes CHOYA’s limited-edition Natsu-ume, released as summer approaches, using soft, illustration-like animation.

It shows how the product is woven into a parent–child interaction, and from the fresh atmosphere, you can almost sense its gentle flavor.

The song that further highlights the tender mood of the visuals is Yu Ishigaki’s “Natsuiro Dayori.” Its light sound paired with a bright vocal conveys the refreshing breezes of summer and a forward-looking spirit to get through the heat.

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Doboku Kanri Sogo Shikenjo Co., Ltd. “Everyday, Unremarkable Moments” Version

DK ordinary everyday life

This commercial uses a warm, animated style to express the idea that the familiar roads of our everyday lives are supported by someone’s hands.

It shows a child noticing their father working hard on maintenance, learning about infrastructure upkeep from that moment, and feeling gratitude—conveying the desire of the Civil Engineering Comprehensive Testing Center to support daily life.

The music that further emphasizes the warmth and strong sense of trust portrayed in the visuals is Luov’s “Tentunagi.” The blend of a gently paced band sound and a bright, resonant vocal strongly evokes freshness and a hopeful outlook toward the future.

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Latest TV commercials [May 2025] (41–50)

UCC Cold Brew “Water-Brewed Coffee” Version / “Coffee Bag” VersionNanao Niinoo

UCC Cold Brew “Water-Brewed Coffee” Version, 15 seconds (TV commercial)

UCC Water-Dripped Iced Coffee “Coffee Bag” Version 15 seconds

This is a commercial that showcases UCC’s Cold Brew and what cold-brewed coffee is like, paired with refreshing visuals.

It portrays Nana Niino trying cold brewing, and her expressions—where you can almost see the emotion—convey the rich aroma and flavor that come from taking the time to brew.

The gentle, airy atmosphere of the footage is further accentuated by the song Kazetsuchiuta by baobab.

Centered on the layering of acoustic guitar and vocals, various tones chime in as accents, adding a curious depth to the refreshing mood.

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docomo Lemino “NumberTV #21 Yuzuru Hanyu” EditionYuzuru Hanyu

[Preview] “Number TV” #21 Yuzuru Hanyu

This is a promotional video for “Number TV,” which airs on Lemino, a video streaming service provided by NTT Docomo.

“Number TV” is a documentary program featuring various athletes, and the episode being promoted this time features Yuzuru Hanyu.

The commercial includes excerpts from an interview with Hanyu, heightening anticipation for the full episode.

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