Lovely commercial jingle

[May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch the latest commercials on TV, you sometimes come across direction and music that instantly draw you in, don’t you? There were plenty of memorable ads, like Fanta’s revival commercials from the 2000s, Toyota’s commercial featuring music by jo0ji, and the much-talked-about Nintendo Switch 2 ad.

In this article, we’ll take a detailed look at the buzzy new commercials that aired in May 2025—covering not only the titles and cast, but also the CM songs in depth!

Latest CM [May 2025] (31–40)

Consult JTB! Remote Consultation From Home

TV Commercial: “Consult JTB!” Remote Consultation from Home Edition [JTB Official]

This commercial conveys, in a fun tone, that even worries about not having a solid travel plan can be resolved by consulting JTB.

It also depicts remote consultations from home, brightly expressing how easily you can put together an enjoyable travel itinerary.

The song that further accentuates the cheerful mood of the visuals is “Kimi Chūshin ni Yureru Sekai wa” by Marcy.

With a refreshing band sound where the piano timbre resonates memorably, layered with gentle vocals, it conveys a clear sense of warmth and kindness.

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JRA Hello, Special Times. ‘A Special Day’ VersionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi

Hello, Special Times. “A Special Day” Edition — Japanese Derby — 15 Seconds | JRA Official

This is a commercial introducing how important the Japan Derby, to be held in June 2025, is for everyone involved in horse racing.

It conveys the passion of the people who stake everything on this race and communicates the immense value of the Japan Derby.

The background music is “Mela!,” a familiar tune from JRA commercials.

Released in 2020, it’s one of Ryokuoushoku Shakai’s signature songs, and its positive lyrics set to an up-tempo arrangement are incredibly appealing.

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Let’s run an AGC experiment! AGC: “Declaration” version / “AFLAS” versionSuzu Hirose, Oswald

Let's experiment! AGC / Declaration Chapter

Let's experiment! AGC/AFLAS edition - 30 seconds

This commercial focuses on the fact that AGC creates a variety of materials and sets out to verify whether that’s truly amazing.

Suzu Hirose and the duo Oswald take on the roles of researchers conducting experiments, checking the strength and other properties of the materials in various ways.

In the segment focusing on rubber, they apply heat that would normally melt a regular rubber band and demonstrate that this material can withstand it.

While the experiments themselves are serious, the exchanges of dialogue interspersed throughout create a comedic atmosphere.

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AOKI Formal ‘New Member Joining’ Editiontimelesz

[AOKI] timelesz Formal CM 'New Member Joins' Version 15 Seconds

This is a commercial featuring members of timelesz introducing the appeal of AOKI’s formalwear.

They emphasize its high quality by saying, “The depth of the black and the luster are unlike anything else,” and confidently assert, “That’s why it’ll last you for the next 10 years.” It’s a commemorative ad marking the first appearance of a new member who joined in 2025.

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Amazon Prime Video ‘Mobile Suit Gundam GQuuuuuuX (G-Quax)’ – ‘Prime Video: The Crossroads of Dreams Special Footage’ Edition

"Mobile Suit Gundam GQuuuuuuX (G-Quax)" Prime Video Is the Crossroads of Dreams – Special Footage | Prime Video

This is a commercial introducing that, in addition to Neon Genesis Evangelion and Mobile Suit Gundam being available to watch unlimited on Prime Video, the April 2025 broadcast of Mobile Suit Gundam GQuuuuuuX will also be available.

The commercial features famous scenes from each anime one after another, making it a truly stirring spot for anime fans.

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Latest TV commercials [May 2025] (41–50)

Apple Mac “Pointed” / “Dropped In” / “Mirrored”

Mac: Summarize Long Notes with Apple Intelligence

Mac: Effortless File Transferring with AirDrop

Mac: Control iPhone on Mac with iPhone Mirroring

Featuring cinematic visuals and direction worthy of a movie scene—combining eeriness with humor—this is an overseas commercial introducing Mac’s functionality for students.

The “Pointed” spot showcases how Apple Intelligence can summarize documents, “Dropped In” demonstrates how AirDrop lets you smoothly exchange even large video files, and “Mirrored” highlights the ability to mirror your iPhone screen on a Mac.

The visuals are highly compelling, so be sure to take your time and watch.

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BMW THE 5 & X5 “Choose by instinct. The 5 that suits you.”

[BMW] THE 5 & X5 15-second – Choose with your senses. The 5 that suits you. –

It’s a commercial that showcases two types of driving—the 5 Series and the X5—highlighting the unique appeal of each.

Because the visuals are simple, just the cars running through various landscapes like city streets and nature, you can really feel the subtle differences in their looks.

The title, which suggests choosing by sensibility, conveys that which one feels better will differ from person to person, and that each has its own distinct charm.

It also gives the impression that, by saying either choice is fine, they’re confidently asserting strength in both.

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