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[September 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.

I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.

In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!

[September 2025] Trending Latest TV Commercials (141–150)

NatureLab MARO “Your love, your life.” editionDaiki Tsuneta

MARO Official TV Commercial: “Your loved ones, your life.” 30-second version

This commercial features Daiki Tsuneta of King Gnu delivering an intense performance while his hair transforms into various styles, showcasing the usability of MARO Perfect Styling Gel.

Not only does the length change, but the shapes vary as well, conveying that it can firmly style any hairstyle.

The visuals, where the hair dramatically flows with the movement of his head, also suggest that the product is gentle on hair and doesn’t cause damage.

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Nintendo Switch 2 “Drag x Drive”Maki Takada, Shingo Kunieda, Sakura Yosozumi

Drag x Drive (Drag and Drive) CM

This is a commercial introducing what the Nintendo Switch 2 game “Drag x Drive” is like.

A key feature is using the dedicated Joy-Con 2 controller like a mouse, which really tests how you move both hands.

As you take on the challenge of switching smoothly between wheelchair maneuvers and the motion of throwing a ball, enjoy its stylish world as well.

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bitFlyer “Hitting 1 Trillion” VersionNadal

Web Commercial: “Ichotteru (Standard Edition)”

This is a commercial highlighting the reassurance that comes from knowing many people use bitFlyer, as the assets it holds have surpassed 1 trillion yen.

In it, Nadal enthusiastically repeats the phrase “ittchotteru” (a play on “1 trillion”), and the distinctive shot of him leaping toward the sky conveys the joy of growing assets.

The lighthearted tone carries the message that if you’re going to handle crypto assets, you should consider bitFlyer.

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Bikkuri Donkey “This Year Too, the Tsukimi Hamburger Is Back” Version

Bikkuri Donkey TV commercial: “The Moon-Viewing Hamburger is back again this year”

This is a commercial introducing Bikkuri Donkey’s new autumn lineup, the Tsukimi Hamburger series.

It showcases two types of burger dishes made with egg, expressing the vivid, moon-like egg by overlaying it with an image of the moon floating in the night sky.

The calm BGM paired with the visuals conveys the idea that the taste brings a sense of happiness.

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Hotto Motto “Autumn Seafood Tempura Bowl & Mushroom Rice” Edition

Hotto Motto TV commercial: “Autumn Seafood Tempura Bowl & Mushroom Rice”

This is a commercial introducing Hotto Motto’s new autumn items: the Autumn Seafood Tempura Bowl and Mushroom Rice.

The footage closely showcases the dishes as they come together, conveying not only their visual splendor but also a rising sense of anticipation as the deliciousness draws near.

The light, breezy narration is another key element, effectively conveying the excitement about the flavors to be enjoyed.

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AJINOMOTO Hondashi “Extra Hondashi Udon” VersionNatsuki Deguchi

“Hondashi” Extra “Hondashi®” Udon Version 15 seconds Natsuki Deguchi

This is a commercial that introduces the various situations where Hondashi can be used and conveys that it would be a waste not to use it.

It emphasizes that the exact moments when Natsuki Deguchi uses mentsuyu are precisely when Hondashi is a perfect match, enriching the flavor.

When she eats udon made with mentsuyu enhanced by Hondashi and shows a look of surprise, you can directly sense how delicious it is.

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Bandai Namco Entertainment “ONE PIECE Bounty Rush” Special CM Celebrating 200 Million Downloads Worldwide

ONE PIECE Bounty Rush Global 200 Million Downloads Commemoration Special CM 30-second Version

This is a commercial celebrating the mobile game ONE PIECE Bounty Rush surpassing 200 million downloads worldwide.

It highlights that it’s a game where characters from ONE PIECE take center stage, and the characters’ dynamism conveys the game’s exhilarating feel.

The way that energy overlaps with the smiles of people enjoying the game also communicates a sense of anticipation that the game will continue to grow even more exciting going forward.

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