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[September 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.

I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.

In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!

[September 2025] Trending Latest TV Commercials (141–150)

Imju Dejavu: The birth of a new-sensation eyebrow mascara! Dejavu “Sheer Color Brow” edition

A new kind of brow mascara is here! Dejavu “Sheer Color Brow”

This commercial introduces Dejavu’s eyebrow mascara, Sheer Color Brow, showcasing how it looks when applied.

Set to background music, it straightforwardly highlights the product’s effects, and through earnest expressions and gentle smiles, it also conveys a user experience that builds confidence.

The overall soft, muted tones of the visuals further communicate that it’s easy and approachable to use.

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NIVEA Kao NIVEA Repair Expert: ‘For Extremely Dry Skin’ EditionRinko Kikuchi

Nivea Kao Nivea Repair Expert — For Very Dry Skin, 15-second Commercial, Rinko Kikuchi

This commercial promotes NIVEA Repair Expert as the perfect fit for dry skin, conveying the feel of using it through Rinko Kikuchi’s presence.

It portrays common concerns like roughness and flakiness, and shows how NIVEA Repair Expert addresses them, tying this to explanations of its ingredients.

The contrast in brightness between the beginning and the end is also striking, suggesting that once dry skin is resolved, everyday life can feel more positive.

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UNIQLO AIRism Cotton Crew Neck T (Long Sleeve) “25FW This is My Best ‘T’”

25FW This is My Best “T” - AIRism Cotton Crew Neck T-Shirt (Long Sleeve) - 15 sec

This commercial promotes the appeal of UNIQLO’s AIRism Cotton Crew Neck T-shirt through various impressions from people who wear it.

Comfort is especially emphasized, and the gentle smiles of the speakers convey how it supports a sense of relaxation.

It also portrays how the shirt reliably supports everyday movement—an idea echoed in the phrase, “a T-shirt that captivates the world.”

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[September 2025] Trending New Commercials (151–160)

Zurich Insurance Company: “A Light That Stays Close”

Light That Stays by Your Side - 30 Seconds

This commercial portrays the many choices we face as we go through life and conveys Zurich’s commitment to staying by your side.

It presents a digest of the paths one might have taken, and the smiles shown in every scene evoke the feeling of reliable support.

The final scene where light streams in is also a key element, emphasizing that insurance stands close to you and becomes a light in your life.

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Kao MegRhythm ‘Unclog and Circulate’ VersionSairi Ito

Kao MegRhythm - Flow Unclogging - Video Advertisement - Sairi Ito

This commercial conveys, through Sairi Ito’s presence, that Kao’s MegRhythm is the perfect fit when you feel out of sorts.

It expresses those vague moments of bodily discomfort as a sense of “blockage,” and communicates that MegRhythm’s warmth helps clear that blockage.

Including the image of Sairi Ito moving lightly and freely, it depicts the relief of discomfort and the emergence of a positive cycle in the body.

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Kobayashi Pharmaceutical Bokolon “The Cause of the Pain” Version

Bocoren P Revised 'Causes of Pain' Version D (BKR-0115)

This commercial clearly explains what symptoms Kobayashi Pharmaceutical’s Bokoren is effective for by linking them to everyday, casual concerns.

It points out that a lingering feeling of incomplete urination may be connected to pain, and shows how resolving it leads to a healthier daily life.

Including the facial expressions, the shift from dark to bright visuals conveys the product’s strong effectiveness, doesn’t it?

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Zurich Auto Insurance: “Eco-Friendly Auto Insurance” Edition

Zurich Auto Insurance: Eco-Friendly Auto Insurance Edition

This commercial features Yuya, who shares camping videos based out of his beloved car, while also introducing Zurich’s car insurance initiatives to maintain and restore forests.

Cars often carry a strong image of being harmful to the environment, but the ad conveys that this aspect is being responsibly addressed.

By pairing the message with expansive, bright natural scenery, it also gives the impression of an insurance that feels warm and embracing.

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