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[September 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.

I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.

In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!

[September 2025] Trending New Commercials (151–160)

Kao Attack ZERO ‘Laundry Love Trip Imabari’ VersionKento Kaku, Shotaro Mamiya

Kao Attack ZERO Laundry Loving Journey Imabari Edition 30-second Commercial — Kento Kaku, Shotaro Mamiya CM

This commercial features Kento Kaku and Shotaro Mamiya interviewing craftsmen at an Imabari towel factory, highlighting how Attack ZERO has become a familiar favorite.

They ask what is required of detergents used for towels and reveal that Attack ZERO has the power to solve those concerns.

Including the craftsmen’s surprised reactions, the benefits are presented in a bright and positive way.

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JR Central: Off to Nara, ‘Horyu-ji’ EditionRyohei Suzuki

“Iza Iza Nara” Horyu-ji Edition – 60 Seconds

This is a JR Tokai commercial that follows Ryohei Suzuki on a trip to Nara, conveying the joy of a journey that lets you feel history.

It emphasizes that it’s not enough to just know the information; actually seeing the buildings and Buddhist statues and sensing the history is important and makes it more compelling.

Through Suzuki’s gentle smiles during the trip and scenes of his interactions in each place, you can also feel how travel leads to relaxation.

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NIVEA Kao NIVEA Cream Care Body Wash W Rich Moisturizing “Plump, Beautiful Skin” VersionHaru

NIVEA Kao NIVEA Cream Care Body Wash, Double Rich Moisturizing, Supple Beautiful Skin version, 15-second commercial, Haru

This commercial introduces NIVEA’s Cream Care Body Wash with double rich moisturizing, highlighting its voluminous, soft lather through actress Haru’s presence.

The image of her embracing the large, fluffy foam is striking, and her gentle smile conveys how the product tenderly protects the skin.

Enhancing the tender mood depicted in the visuals is a song performed by suis—also known as the vocalist of Yorushika.

The sound features prominently resonant strings, and when combined with suis’s clear, expansive vocals, it conveys a grand sense of gentleness.

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NIVEA Kao NIVEA Skin-Polishing Gel Cleanse: “Removes makeup and pore keratin plugs/dead skin while retaining moisture”Minami Tanaka

NIVEA Kao NIVEA Skin Polishing Gel Cleanse Skin Polishing Version 15-Second Commercial Minami Tanaka

This commercial showcases how NIVEA’s Skin-Polishing Gel Cleanse is gentle on the skin while thoroughly removing makeup, conveyed through Minami Tanaka’s presence.

Makeup removal often carries the image of being harsh on the skin, but here the emphasis is on skin-friendliness—achieving results while keeping the skin moisturized.

Further accentuating the gentle atmosphere of the visuals is the song performed by suis, who is also active as the vocalist of Yorushika.

The layering of softly resonant strings with her expansive vocals is striking, and the calm rhythm conveys a sense of warmth.

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UHA Mikakuto Puccho “Puccho God” Version / “Would You Like a Bag?” VersionAee! group

UHA Mikakuto Puccho “Puccho no Kamisama (God of Puccho)” Version

UHA Mikakuto Puccho: 'Would you like a bag?' Version

This commercial features the Aぇ! group promoting UHA Mikakuto’s Puccho—available in both stick and bag formats—using their unique worldview.

Appearing as gods before a child who can’t decide between the stick and the bag, they insist that both should be purchased, and when a parent and child initially refuse the bagged Puccho, they reappear behind them with smiling yet pressuring expressions.

When both forms show up, there’s an eerie vibe, and the content seems designed purely to stoke curiosity about what exactly it is.

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National Association of Shinkin Banks: So that’s what shinkin banks are like. “Mr. Ito Getting Into Character” version / “Salary Deposit” versionSairi Ito

So that’s what a credit union is. / Mr. Ito fully in character, 30 seconds, with subtitles

So that’s what a Shinkin Bank is. / Salary Deposit Version 30s (with subtitles)

This is a commercial that highlights the presence of credit unions in each community and explains what a credit union is and what kind of people work there.

Presented like an interview with Sairi Ito, it asks why people use credit unions and why someone would choose to work at one.

A key point in both cases is their deep roots in the local community, which makes you think about what you can do for the place you live.

With smiling conversations, the content also conveys a sense of human warmth.

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[September 2025] Trending Latest Commercials (161–170)

UNIQLO “UNIQLO BABY Combination Undershirt” – “Easy Changing” version / “Safe and Secure” version

UNIQLO BABY Combination Undershirt: Easy Changing Edition

UNIQLO BABY Combination Undershirt: Safety and Security Edition

Focusing on baby clothes by UNIQLO, this commercial gently highlights that the underwear is designed with a child’s skin in mind.

Through tender visuals of a child wearing a kimono-style undershirt being held, both the caregiver and the child share soft smiles, conveying comfort that leads to relaxation.

It also clearly depicts the high functionality, such as the ease of changing clothes and the emphasis on safety and peace of mind in the product’s design.

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