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[September 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.

I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.

In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!

[September 2025] Trending Latest Commercials (161–170)

Kao Attack Antibacterial EX Easy-Dry Plus “Easy Expert” VersionMasaki Suda, Onidera Tsubaki

Kao Attack Antibacterial EX Easy-Dry Plus “Easy Pro” Version 15-Second Commercial

Kao Attack Easy-Job Version 30-Second Commercial

This commercial introduces Kao’s Attack Antibacterial EX Quick-Dry Plus, highlighting how it makes everyday laundry easier.

It portrays older sister Onikoroshi Tsubaki trying to simplify housework but struggling with laundry, when her younger brother Masaki Suda suggests using Attack.

The detergent significantly reduces post-wash wrinkles, and you can sense how daily laundry becomes easier from the smile shown at the end.

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Goto Camellia: “Ms. Yoshinaga and Camellia Foam” EditionSayuri Yoshinaga

Camellias of Goto: “Ms. Yoshinaga and Tsubaki Foam.” Version (15 seconds)

This commercial depicts Sayuri Yoshinaga using Goto Camellia’s Camellia Yeast Soap, clearly conveying the product’s appeal.

The focus is on how she uses it in her everyday life, highlighting the gentle lather that can be seamlessly incorporated into a daily routine.

As her reflection in the mirror gradually softens into a smile, it also conveys how well the soap hydrates the skin.

The use of a piano arrangement of Yukio Hashi and Sayuri Yoshinaga’s “Itsudemo Yume wo” as the background music further enhances the gentle tone of the visuals.

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NSW 2025 CMHana Sugisaki

NSW Inc. / TV Commercial – 30-second Version

This commercial highlights that NSW has reached its 60th anniversary since its founding and conveys the company’s desire to keep growing.

Featuring Hana Sugisaki standing alone at a scramble crossing, the visuals carefully showcase the surrounding cityscape, evoking a grand sense of hope for the future.

The music that further accentuates the calm yet sweeping atmosphere of these scenes is Billy Joel’s “New York State of Mind.” With gently resonant piano layered under a tender vocal, its tranquil mood also conveys a sense of human warmth.

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Amazon Prime “New Color”Makoto Tanaka

Amazon Prime CM: “New Color” Version 60 Seconds

This commercial uses cinematic visuals to convey that, by making the most of Amazon Prime, you can get closer to your ideal self and enrich your everyday life.

It focuses on a woman’s daily routine: she envies someone she sees, feels encouraged by the imagery, and then dresses herself up beautifully—expressing an upbeat, forward-looking mood.

The song that further accentuates this positive atmosphere is “Past Lives” by BØRNS.

Its structure is striking, with a floating, airy sound gradually joined by a stronger rhythm, and the layered, translucent vocals create a fresh, uplifting feel.

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Kirin Beer Ichiban Shibori Zero-Carb “Carb Brothers” VersionEtsushi Toyokawa, Ayami Nakajo, Tomoyasu Hotei

Kirin Ichiban Shibori Zero Sugar – Sugar Brothers Version – 30 Seconds

This commercial introduces Kirin Ichiban Shibori Zero-Carb, highlighting that it delivers a full-bodied taste while keeping carbohydrates in check, as portrayed through a family setting.

In addition to Etsushi Toyokawa as the father and Ayami Nakajo as the daughter, Tomoyasu Hotei appears as the uncle, engaging in a conversation about what a zero-carb beer is like.

Their surprised expressions after sipping despite some initial doubt—and the way their bodies start to move afterward—convey the beer’s high-quality flavor.

Further enhancing the relaxed atmosphere depicted in the visuals is Eric Idle’s song “Always Look on the Bright Side of Life,” whose gentle rhythm and bright brass give a sense of both calm and fun.

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Dior ‘The New Miss Dior Essence’ Chapter

The New Miss Dior Essence

This commercial conveys the confidence that comes from using Dior by showing dynamic movement across a variety of landscapes.

A key point is that we can clearly see her smiling as she moves around, which makes her optimism shine through even as the scenery changes.

Further highlighting the power of these visuals is the song “Cry Baby” by Janis Joplin.

While the overall sound feels gentle, her vocals have a projecting strength that conveys a determined will to move forward.

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Koikeya Potato Chips “Queen of Potatoes” VersionMISIA

KOIKEYA Potato Chips “Queen of Potatoes” CM starring MISIA

This commercial showcases the joyful flavor packed into Koikeya Potato Chips, featuring MISIA singing against the backdrop of Hokkaido’s expansive potato fields.

It’s distinctive that MISIA plays the Queen of Potatoes, and her powerful vocals amplify the smiles and feelings of happiness of the people who appear later, enjoying the chips.

The song that further accentuates the grand, dynamic atmosphere portrayed in the visuals is MISIA’s “Ashita Hareru to Ii na.” With its lively sound layered with her soaring voice, the track exudes an overall brightness that naturally evokes a positive outlook toward the future.

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