[October 2025] Trending New Commercials

Suntory Green Tea Iyemon: “Iyemon – Kyoto in Your Heart. Autumn Leaves.” (CM)Nao, Yu Aoki

Suntory Green Tea Iyemon: 'Iyemon – Kyoto in Your Heart. Autumn Leaves.' 30-second version, Nao and Yuzu Aoki, Suntory

This commercial for Iyemon features scenes of Kyoto adorned with autumn leaves, rich in atmosphere.

It depicts Nao and Yu Aoki visiting Kyoto; Aoki, who had been weighed down by many worries, says, “Coming to Kyoto cleared my mind.” The spot ends with the two of them drinking Iyemon together.

Nao’s Kansai dialect is another highlight.

The background music is Haruko Hara’s “Hanasaku Tabiji.” Its elegant, courtly melody makes you feel as if your heart is being cleansed just by listening.

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Hane Keisuke

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Bridgestone BLIZZAK WZ-1 “Snowfall” Version / “Non-Snowfall” VersionTakuma Sato

BLIZZAK WZ-1 Birth Chapter (for snowy conditions)

This commercial showcases the car itself to highlight that with Blizzak, you can drive powerfully on any road surface.

The way it plows through the snow and then comes to a stop is particularly striking, and that imagery conveys a sense of security that supports the driver.

The song that strongly emphasizes the power of these visuals is Kazuyoshi Saito’s “Wadachi.” With its bold, resonant band sound and a forceful, almost thrown vocal delivery, you can feel the momentum of pushing forward.

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kappamaki

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Saison American Express “Scenery and Balloons” Version

Saison Gold AMEX “Landscape and Balloons” 30-second version

Life happens only once and moves in one direction—it’s a calm, reflective vibe for this commercial.

In the visuals, that irreplaceable journey through life is represented by balloons floating in the sky.

The background music is Tokyo Ska Paradise Orchestra’s song “Kimi to Boku” (“You and I”).

The whistling is particularly striking, and it’s actually from the original track—not a special arrangement for the commercial.

Since Skapara is often associated with a dazzling brass sound, it leaves a surprisingly fresh impression.

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Hane Keisuke

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Google Pixel 10 “Together in the Shot” / “Magic Suggest”

Google Pixel 10 | Together in the Shot

Google Pixel 10 | Magic Suggest Edition

This is a commercial introducing the convenient features included in the Pixel 10 series.

In the “Group Shot” segment, it highlights how you can combine two photos taken separately into a seamless composite so everyone can be in the picture.

In the “Magic Suggest” segment, it showcases a feature that uses AI to propose reply messages tailored to the situation at hand.

By presenting concrete use cases, the convenience of the Pixel 10 series really comes through.

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Hane Keisuke

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Y!mobile “Waimoba Tongue Twister: Super-Red-Hot New Plan Debut” / “Household Budget Review Operation”Mana Ashida, Tetsurou Degawa, Eiko Koike

Y!mobile "Waimo Fast-Talking Tongue Twister: Super Red-Hot New Plan Debut" 15s

Y!mobile “Household Budget Overhaul Operation”

This commercial promotes how great a value Y!mobile’s new pricing plan is by showcasing a family, featuring Mana Ashida.

In the scene where they try a tongue twister, they use phrases that list special features and surprises to playfully convey the savings.

In the scene where they review the household budget, it shows that even after cutting various expenses, the plan remains affordable.

The family’s interactions and the expressions they show highlight a comedic tone throughout.

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kappamaki

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Google Pixel 10 “Camera Coach” version / “Camera Coach Two-shot” version

Google Pixel 10 | Camera Coach Edition

Google Pixel 10 | Camera Coach: Two-Shot Edition

Taking photos with a smartphone has become completely commonplace for us, but this commercial shows that you can take even better photos with the Pixel 10.

That’s because the Pixel 10 offers AI-powered advice while you’re shooting, and by following that guidance, your photos can turn out as if they were taken by a pro.

The video actually shows the AI tips appearing on screen, which builds anticipation that this will really help you take better pictures.

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Hane Keisuke

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Shiseido ELIXIR AI Skin Analyzer #SkinMeasurement “POD” Version / “Online” VersionMizuki Kayashima

Elixir AI Skin Analyzer | Skin Measurement | “POD” Version, 40 Seconds | Shiseido

Elixir AI Skin Analyzer | Skin Measurement | Online Version, 36 seconds | Shiseido

This is an intro commercial for a skin analyzer you can easily use on your smartphone.

After answering a few questions and uploading a photo of your face, it uses AI to measure signs of facial aging.

It reportedly evaluates as many as 16 different items, and after the assessment, it provides advice on lifestyle habits and nutritional balance to watch out for, as well as recommendations for Elixir products.

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Hane Keisuke

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