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[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]

As a major mobile carrier beloved by many users for years, au has aired countless commercials.

In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.

In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.

See if you can find the tunes you heard on TV or those memorable old commercial jingles!

[au Commercial] Songs Featured in the Ads. Historical List of CM Songs [2026] (141–150)

SoftBank Xiaomi 14T Pro “Kami Juuden Girl 2” Commercial

Cherryboy Riotteddyloid

In this second commercial in the “Kami Jūden Girl” series, Eisa Ikeda and VTuber Marine Houshou make appearances.

It opens with Ikeda forgetting to charge her smartphone; when she plugs in the charging cable, the CM shifts into an animated world.

The story shows Kami Jūden Girl and Marine Houshou bustling about in the animation, and by the time Ikeda finishes getting ready in the real world, her phone is fully charged.

Beyond the fun, slapstick-style presentation, the ad leaves a strong impression with how quickly the phone finishes charging.

SoftBank “Paytoku: Easy 2 Steps!” / “Paytoku: Earn More!”

Soul Bossa NovaQuincy Jones

This is a commercial introducing Paytoku, a pricing plan that lets you rack up lots of points.

It explains that simply subscribing to Paytoku boosts your PayPay point rebate rate, helping you accumulate points surprisingly fast.

The lively rhythm of Quincy Jones’s “Soul Bossa Nova,” a familiar tune in SoftBank commercials, also leaves a strong impression.

SoftBank “Smartphone Debut: A Father’s Whisper” / “Smartphone Debut: A Child’s Whisper” / “Smartphone Debut: Class”

School Heaven

This is a commercial introducing a value-priced plan that supports kids making their smartphone debut.

Set in a SoftBank shop, one version features Hikakin voicing the inner thoughts of a parent and child, and another shows him as a school teacher explaining the plan’s details in a class.

With its friendly and easy-to-understand structure, this CM may prompt many viewers to consider letting their children start using a smartphone.

Santaro Series 'Student Council President' Edition

She Wore a Yellow Ribbonamerika min’yō

au’s Santaro characters and the ultra high-minded “Takasugi-kun” costar for the first time! New ad for ‘au Zero Gakuwari’: Student Council President edition

In the first CM of 2019, Takasugi crosses dimensions and runs in the student council election at the Santaro crew’s school.

While Kintaro makes off-the-mark proposals that don’t appeal to the audience at all, Takasugi offers a plan that’s ideal for everyone.

The original song used is the American folk tune “GKW Mixer.”

Santaro Series: “The Shopping Song” Ad

Shopping SongKiritani Kenta

Urashima Taro (Kenta Kiritani) goes shopping to prepare for ogre-slaying! Wait, someone’s missing — au Santaro series “Shopping Song” version (15 seconds + making-of)

In an au commercial, one of the Santaro trio—Urashima Taro, played by Kenta Kiritani, aka Uracchan—goes shopping using accumulated au WALLET points.

In the ad, Uracchan sings a parody of “Boken no Uta” (Adventure Song), originally sung by Oyachan (Thumbelina) played by Elaiza Ikeda before this commercial aired.

The parody is aptly titled “Okai-mono no Uta” (Shopping Song).

Set to a catchy melody, it celebrates using points to score great deals and how getting a bargain is a good thing.

He’s actually shopping for weapons to slay ogres, yet the song is so cheerful you’d never guess it’s pre-ogre-hunt! It makes you think, “Shopping can be this fun?” and feel like saving up points yourself.