Beer commercials. A roundup introducing beer commercials from various brands all at once!
When you go to the alcohol section at convenience stores and supermarkets, you’ll see a wide variety of beers from different manufacturers! New products are released frequently, and it’s not uncommon to see new commercials each time.
In this article, we’ll showcase a whole lineup of beer commercials from various brands all at once! The styles vary: some focus on the brewing process, some tell stories that highlight the enjoyment of beer, and others pick up on tasting impressions.
No matter which commercial you watch, if you’re a beer lover, you’ll probably think, “I want to try that…!” Take this opportunity to enjoy watching them.
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- Compilation of coffee commercials. A comprehensive showcase, regardless of brand!
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- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
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Beer commercials. A comprehensive showcase of beer ads from various brands! (71–80)
Sapporo Breweries Sapporo Draft Beer Black Label Adult Elevator: “To My Past Self” / “Design of Time” / “Clarity” / “Smiles and Tears”Satoshi Tsumabuki, Yumi Matsutoya
The Adult Elevator series has featured numerous celebrities over the years, including actors and musicians.
This time, Yumi Matsutoya appears and answers questions from Satoshi Tsumabuki.
Her responses vividly convey her views on life and the values she holds in her musical activities.
The commercial as a whole has a calm tone, resulting in a cool CM that embodies the theme of adulthood.
Sapporo Beer Yebisu “Lots of Good Smiles” Version
This commercial, which shows scene after scene of Yuki Yamada and many others clinking glasses with smiles, aired in December 2025.
Through its visuals and narration, it feels like a look back on the past year.
True to its title, “So Many Good Faces,” it beautifully conveys how Ebisu is always surrounded by countless smiles.
Kirin Beer White Horse “Good Times with Friends – Year of the Horse” EditionKana Kurashina
This commercial portrays a fun mealtime with friends, showing how White Horse enhances both the enjoyment and the flavor.
It features Kana Kurashina and her friends, and their radiant smiles really convey the good time they’re having.
Another key point is the depiction of the carbonation as the highball is made, which expresses a refreshing sensation.
Suntory The Premium Malt’s: “Premolko-chan: New Year’s Resolution” EditionSuzu Hirose, Sairi Ito, Joe Odagiri
This is an installment from the popular Premium Malts commercial series that imagines the characters of Chibi Maruko-chan as adults, aired in December 2025.
Suzu Hirose plays Maruko, Sairi Ito plays Tama-chan, and Joe Odagiri plays Hanawa-kun, and in this spot each of them shares their resolution for the coming year.
Tama-chan says she wants to get better at cooking, while Maruko says she wants to learn how to give compliments.
Hanawa-kun says he wants to improve his penmanship, showing off his own calligraphy—only for Maruko to remark, “Your handwriting has… character,” leaving a wry impression in true Chibi Maruko-chan fashion.
The background music uses Odoru Pompokolin, familiar from the anime, but instead of B.B.
Queens’ original, a jazz-styled, more grown-up arrangement is featured.
Kirin Beer Harekaze: “What’s the kanji for this year?” VersionTeruyoshi Uchimura, Ren Meguro
This commercial depicts Teruyoshi Uchimura and Ren Meguro enjoying a meal, while captures of clear skies and a refreshing breeze enhance the fun and deliciousness.
The smiles they share as they look back on the past year, along with the sunny wind, leave a strong impression, and their positive conversation evokes a sense of crisp, refreshing flavor.
The song that further highlights the cheerful atmosphere portrayed in the footage is “Kaze ni Naritai.” Its upbeat, sing-along arrangement is the key point, conveying a determination to fully enjoy a happy moment together.
Kirin Beer Killingood Ale “Mr. Omori’s Feelings” VersionMotoki Omori
This is an introductory commercial for Kirin Good Ale, a new product from Kirin Beer launching in October 2025, featuring Motoki Omori of Mrs.
GREEN APPLE.
He talks about his thoughts while creating the song written specifically for this commercial, and the excitement that comes with new beginnings.
The background music is that newly written track, titled “GOOD DAY.” It’s a gentle, life-affirming song that carries a message of taking life at an easy pace.
It’s a fun track everyone can sing along to with a cheerful “la la la.”
Suntory New Non-Alcohol Beer “Teaser” Version
This is a commercial for a new non-alcoholic beer product from Suntory.
A man, either practicing or in the middle of recording, takes a drink while still holding his instrument and lets out a surprised exclamation.
You’re curious about his line, “Beh?”, right? The background music is ‘Burn,’ released by Deep Purple in 1994.
It was cut as a single from the album of the same name and became a big hit in Japan.
The crisp, driving sound heightens anticipation for the new product.
