Beer commercials. A roundup introducing beer commercials from various brands all at once!
When you go to the alcohol section at convenience stores and supermarkets, you’ll see a wide variety of beers from different manufacturers! New products are released frequently, and it’s not uncommon to see new commercials each time.
In this article, we’ll showcase a whole lineup of beer commercials from various brands all at once! The styles vary: some focus on the brewing process, some tell stories that highlight the enjoyment of beer, and others pick up on tasting impressions.
No matter which commercial you watch, if you’re a beer lover, you’ll probably think, “I want to try that…!” Take this opportunity to enjoy watching them.
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- Compilation of Orion Beer commercials. Commercials for Okinawa’s representative and popular beer.
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Commercials for canned coffee and bottled coffee: A roundup of familiar ads.
- Compilation of coffee commercials. A comprehensive showcase, regardless of brand!
- Compilation of DyDo Drinco commercials. A comprehensive introduction to their beverage ads.
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- [Including Sapporo Ichiban] A compilation of Sanyo Foods commercials
Beer commercials. A comprehensive showcase of beer ads from various brands! (1–10)
Kirin Beer Harekaze “Beloved Memories” VersionNEW!Yuki Amami

In the spring of 2026, Harekaze is highlighting a renewal two years after its launch.
In the new commercial, Yuki Amami talks about her experience leaving the Takarazuka Revue and says that because of that experience, she was able to work hard on the next stage of her life.
She goes on to say that Harekaze is the same: it’s precisely because it has the track record of being enjoyed by so many people over the past two years that it can take a new step forward.
Her talk, grounded in rich experience, was so compelling that you couldn’t help but listen.
In the background of Amami’s narration, the familiar “Kaze ni Naritai” plays as the BGM.
Suntory The Premium Malt’s “Premium Maltko-chan: A New Taste Too” VersionNEW!Suzu Hirose, Sairi Ito, Joe Odagiri, Narration: Kenjiro Tsuda

This is the well-known series of The Premium Malt’s commercials featuring the grown-up Maru-chan and friends.
In this installment, it introduces the renewed taste and packaging of The Premium Malt’s.
Seeing the cast take a sip and look surprised probably made many viewers think, “I want to try it!”
Suntory The Premium Malt’s Master’s Dream “Grain’s Character” EditionNEW!

This commercial expresses the dedication to barley embodied in The Premium Malt’s Master’s Dream through a unique worldview.
The individuality of the barley is a major theme, conveying a striving spirit that discerns each grain’s character to achieve the ultimate flavor.
The grand visuals charging toward that ideal are further accentuated by a piece specially composed for this by Joe Hisaishi.
Its structure, which gradually builds in strength, is striking, and the sweeping development that follows conveys an expansive sense of scenery.
Beer commercials. A roundup of beer ads from various companies, all in one go! (11–20)
Suntory The Premium Malt’s “Premolko-chan Premium Glass Campaign” VersionNEW!Joe Odagiri

This commercial features Jo Odagiri coolly introducing the Premium Glass Campaign, which lets you enjoy The Premium Malt’s even more.
It thoroughly showcases the variety of glasses and explains how each shape influences the flavor.
Enhancing the cool atmosphere depicted in the visuals is a rearranged version of B.B.
Queens’ “Odoru Pompokolin.” The jazz-inspired, relaxed vibe is striking, expressing a sense of calm while retaining the fun of the original song.
Sapporo Beer Sapporo GOLD STAR “Delicious No Matter How Far? Method” VersionNEW!Hiroshi Tamaki, Fumi Nikaido

This commercial promotes the delicious taste of Sapporo GOLD STAR, created with the concept of using Yebisu’s hops and Black Label’s malt.
It features Hiroshi Tamaki and Fumi Nikaido talking about how it brings together the best parts of other products, and ends with their expressions conveying just how good it tastes.
The imagery of bubbles bursting is also striking, powerfully conveying a rising sense of anticipation for the flavor.
Kirin Beer Harekaze “Harekaze Gets a Refresh” EditionNEW!Ren Meguro, narration: Yuki Amami

This commercial portrays Ren Meguro speaking about his new challenge, while also promoting the challenge of renewing Harekaze.
His powerful declaration of determination is striking, expressing a strong conviction that he has continued to take on challenges and expand his potential.
The music that emphasizes the positive attitude within the refreshing imagery is an arrangement of THE BOOM’s “Kaze ni Naritai.” The structure of layered vocals over a gentle rhythm is memorable, evoking a positive mindset of moving forward step by step.
Sapporo Beer Sapporo Draft Beer Black Label Snack Elevator “Spicy Snack Bento” EditionNEW!Satoshi Tsumabuki

Set in the curious location of the “Tsumami Elevator,” this commercial introduces snacks that pair perfectly with Black Label.
Here, Satoshi Tsumabuki takes on the challenge of preparing a spicy snack bento, making a variety of items while using a sophisticated mixed spice for adults.
In the end, he pairs the finished dishes with Black Label, and his blissful expression clearly conveys how delicious they are.


