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Beer commercials. A roundup introducing beer commercials from various brands all at once!

When you go to the alcohol section at convenience stores and supermarkets, you’ll see a wide variety of beers from different manufacturers! New products are released frequently, and it’s not uncommon to see new commercials each time.

In this article, we’ll showcase a whole lineup of beer commercials from various brands all at once! The styles vary: some focus on the brewing process, some tell stories that highlight the enjoyment of beer, and others pick up on tasting impressions.

No matter which commercial you watch, if you’re a beer lover, you’ll probably think, “I want to try that…!” Take this opportunity to enjoy watching them.

Beer commercials. A comprehensive showcase of beer ads from various brands! (61–70)

Suntory The Premium Malt’s AKB48 20th Anniversary Atsuko Maeda × Minami Takahashi “Life gets richer, slowly and deliciously.” Conversation

[AKB48 20th Anniversary] 1st-Generation Members Atsuko Maeda × Minami Takahashi Special Talk / The Premium Malt's Commercial

This is a short commercial summarizing a conversation between Atsuko Maeda and Minami Takahashi.

The talk was held as part of a collaboration with The Premium Malt’s to celebrate AKB48’s 20th anniversary, and the two of them revisit the past while diving into various topics.

For those who followed them in real time back then, it’s filled with lines that really hit home.

As they speak passionately, The Premium Malt’s sits at their fingertips.

Nostalgic and heartfelt—a can’t-miss CM for fans.

Sapporo Beer SORACHI 1984: “New Year’s Greetings from the Brand, 2026”

New Year’s greetings for 2026 from the SORACHI 1984 brand

As a New Year’s greeting from SORACHI 1984, this commercial shows scenes of a prayer ritual and SORACHI being enjoyed at shops.

It follows the story of receiving a blessing at Kamifurano Shrine and delivering an ema imbued with those wishes to certified retailers, conveying a commitment to energizing the brand.

The ema bear the phrases “Many customers” and “Prosperous business,” whose clarity makes the message feel warm and approachable.

Including the beautiful glow after the beer is poured, the content also seems to evoke expectations for its flavor.

Kirin Beer Killingood Ale “The much-praised deliciousness” versionHaruka Ayase, Motoki Omori, Minami Hamabe, Ryohei Suzuki

Kirin Good Ale – The much-loved deliciousness version – 15 seconds

It’s a simple commercial where the cast members drink Killin Good Ale and share their impressions of the taste.

Hearing them describe it as fruity, vibrant, and aromatic makes you think it might be a bit different from standard beers, which piques your interest.

The BGM features “GOOD DAY” by Mrs.

GREEN APPLE, with vocals by Motoki Ohmori, who also appears in the ad.

The upbeat lyrics encourage a laid-back, easygoing attitude, which is really appealing.

Combined with the refreshing melody and Ohmori’s pure vocals, it’s the kind of song that’s likely to lift your spirits as you listen.

Sapporo Beer SORACHI 1984 “You Still Don’t Know This Aroma” Version

SORACHI 1984 - The “Haven’t Known This Aroma Yet” version, 15 seconds

This commercial conveys the passion and craftsmanship behind SORACHI 1984 by showcasing the many people involved in its production.

It tells the journey of Sorachi Ace—a hop once considered too distinctive to be accepted—which, after many years, has returned to Japan as a one-of-a-kind beer.

It expresses confidence in the finished product as a beer born from the combined dedication of many individuals.

By emphasizing its unfamiliar aroma, it makes a compelling appeal designed to spark curiosity.

Sapporo Beer 2026 Corporate Advertisement

Sapporo Beer 2026 Corporate Advertisement 60 seconds

It’s a commercial that conveys the company’s desire for Sapporo Beer to support human connections—connections that don’t change even as times do.

The footage features a variety of people, and from their clothing and other cues, you can tell that individuals from different countries and eras are interacting.

Seeing everyone smiling, it even feels like a grand message that people can truly understand one another.

Kirin Beer Harekaze: “On festive days, Harekaze. New Year” versionYuki Amami, Mio Imada

Harekaze: “On celebratory days, a clear breeze.” New Year edition, 60 seconds

This is a Hare Kaze commercial showing how different people spend the New Year.

It opens with Yuki Amami and Mio Imada drawing fortunes at a shrine, followed by scenes featuring an office worker, a fisherman, someone getting a haircut, a wedding, and more.

It says that a true celebratory day is one where everyone can share smiles over drinks, and many viewers likely thought, “That’s so true.”

Sapporo Beer Sapporo Draft Beer Black Label Adult Elevator: “What Is Lyric Writing” / “Newness and Nostalgia” / “Weakness” / “Kindness” / “Songs Are Infinite” / “Ideas”Satoshi Tsumabuki, Yumi Matsutoya

This is a series that promotes the history Sapporo Black Label has walked and its mature taste through interviews featuring Satoshi Tsumabuki in conversation with captivating, seasoned adults.

In this installment, he talks with top-tier artist Yumi Matsutoya, exploring topics such as lyric writing, musical ideas, and the feelings embedded within them, to learn how she engages with music.

It’s striking that, while they speak earnestly about their ways of thinking, there are also scenes where they enjoy Black Label, conveying the impression that Black Label supports a sense of adult relaxation.