When you go to the alcohol section at convenience stores and supermarkets, you’ll see a wide variety of beers from different manufacturers! New products are released frequently, and it’s not uncommon to see new commercials each time.
In this article, we’ll showcase a whole lineup of beer commercials from various brands all at once! The styles vary: some focus on the brewing process, some tell stories that highlight the enjoyment of beer, and others pick up on tasting impressions.
No matter which commercial you watch, if you’re a beer lover, you’ll probably think, “I want to try that…!” Take this opportunity to enjoy watching them.
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Beer commercials. A comprehensive showcase of beer ads from various brands! (1–10)
Suntory Kinmugi “The Usual Way Home” EditionNEW!Yutaka Takenouchi, Hana Kuroki
This is a commercial with the catchphrase “When you get home, Kinmugi,” depicting how having Kinmugi at home makes coming back something to look forward to.
It shows multiple scenes of Yutaka Takenouchi and Hana Kuroki each returning home.
Every scene has a wonderfully charming mood, and above all, pay attention to the perfect expressions on their faces at the end when they drink Kinmugi.
The BGM is “Bittersweet Samba,” also known as the theme song of All Night Nippon.
Many people may recognize the tune but not know its title.
Suntory Suntory Draft Beer “Hajimari no Ao” (The Blue of Beginnings) VersionNEW!Yumi Kawai
This commercial promotes the refreshing taste of Suntory Draft Beer through visuals that primarily use blue tones and through the relaxed presence of Yuumi Kawai.
It’s a simple concept in which Kawai walks slowly while singing, and that expression conveys a sense of reassurance about the delicious flavor.
The song Yuumi Kawai sings in the footage, which further highlights the calm atmosphere, is “Ue o Muite Arukou.” Known as a song by Kyu Sakamoto, it gently expresses the importance of maintaining a positive outlook.
Sapporo Beer Sapporo Draft Beer Black Label “Committed to the deliciousness of the first sip.” EditionNEW!
This commercial highlights the dedication to that very first sip embodied in Sapporo Draft Beer Black Label, using close-up visuals of the beer.
The key point is that it tastes the same whether from a can or at a bar, expressing a commitment to delivering a first sip you can enjoy anywhere.
With shots of beer gleaming as it’s poured and its rich, foamy head, the close-up perspective builds anticipation and excitement.
Suntory Perfect Suntory Beer “My Way of Drinking”Masato Sakai, Koji Yamamoto, Nao
The three people enjoying beer deliciously while eating Genghis Khan (grilled mutton) at a restaurant are Masato Sakai, Koji Yamamoto, and Nao.
They’re fully enjoying their meal with the happy combination of meat, rice, and beer.
The reason they can enjoy it so much is that the beer they’re drinking has zero carbs! The BGM is “Dschinghis Khan,” in reference to the Genghis Khan dish they’re eating—a song performed by a West German group in 1978.
Sapporo Beer SORACHI 1984 “You Still Don’t Know This Aroma” Version
This commercial conveys the passion and craftsmanship behind SORACHI 1984 by showcasing the many people involved in its production.
It tells the journey of Sorachi Ace—a hop once considered too distinctive to be accepted—which, after many years, has returned to Japan as a one-of-a-kind beer.
It expresses confidence in the finished product as a beer born from the combined dedication of many individuals.
By emphasizing its unfamiliar aroma, it makes a compelling appeal designed to spark curiosity.
Kirin Beer Kirin Ichiban Shibori Zero Sugar “The One Who Should Rest” VersionEtsushi Toyokawa, Ayami Nakajo, Shinji Takeda
Etsushi Toyokawa is doing squats while watching a TV show featuring Shinji Takeda.
Apparently, he’s recently been overeating and is taking a break from beer.
His on-screen daughter, Ayami Ichijo, recommends Kirin Ichiban Zero Sugar to him.
The two of them drink Ichiban Zero Sugar together, emphasizing that even with zero sugar, the taste isn’t compromised.
The familiar song “Always Look on the Bright Side of Life” plays as the BGM.
Sapporo Beer Sapporo Classic “What kind of mother was she?” versionNEW!Taka and Toshi
This commercial features Taka from the duo Taka and Toshi looking back on memories with his mother through conversation, conveying the bonds of family.
With Toshi watching over them warmly, and Sapporo Classic being enjoyed in the scene, it also highlights the gentle flavor that supports peaceful moments.
The song that underscores the relaxed mood and tender atmosphere depicted in the footage is “Koko de, Nomou yo.” sung by Taka and Toshi.
It’s a song that portrays the importance of human connection and relaxation, and its calm tempo and gentle vocals convey a sense of reassurance.