Beer commercials. A roundup introducing beer commercials from various brands all at once!
When you go to the alcohol section at convenience stores and supermarkets, you’ll see a wide variety of beers from different manufacturers! New products are released frequently, and it’s not uncommon to see new commercials each time.
In this article, we’ll showcase a whole lineup of beer commercials from various brands all at once! The styles vary: some focus on the brewing process, some tell stories that highlight the enjoyment of beer, and others pick up on tasting impressions.
No matter which commercial you watch, if you’re a beer lover, you’ll probably think, “I want to try that…!” Take this opportunity to enjoy watching them.
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Beer commercials. A roundup introduction to beer ads from various brands! (21–30)
Sapporo Beer 2026 Corporate Advertisement

It’s a commercial that conveys the company’s desire for Sapporo Beer to support human connections—connections that don’t change even as times do.
The footage features a variety of people, and from their clothing and other cues, you can tell that individuals from different countries and eras are interacting.
Seeing everyone smiling, it even feels like a grand message that people can truly understand one another.
Suntory The Premium Malt’s AKB48 20th Anniversary Atsuko Maeda × Minami Takahashi “Life gets richer, slowly and deliciously.” Conversation

This is a short commercial summarizing a conversation between Atsuko Maeda and Minami Takahashi.
The talk was held as part of a collaboration with The Premium Malt’s to celebrate AKB48’s 20th anniversary, and the two of them revisit the past while diving into various topics.
For those who followed them in real time back then, it’s filled with lines that really hit home.
As they speak passionately, The Premium Malt’s sits at their fingertips.
Nostalgic and heartfelt—a can’t-miss CM for fans.
Sapporo Beer Sapporo Draft Beer Black Label Adult Elevator: “What Is Lyric Writing” / “Newness and Nostalgia” / “Weakness” / “Kindness” / “Songs Are Infinite” / “Ideas”Satoshi Tsumabuki, Yumi Matsutoya






This is a series that promotes the history Sapporo Black Label has walked and its mature taste through interviews featuring Satoshi Tsumabuki in conversation with captivating, seasoned adults.
In this installment, he talks with top-tier artist Yumi Matsutoya, exploring topics such as lyric writing, musical ideas, and the feelings embedded within them, to learn how she engages with music.
It’s striking that, while they speak earnestly about their ways of thinking, there are also scenes where they enjoy Black Label, conveying the impression that Black Label supports a sense of adult relaxation.
Suntory The Premium Malt’s “Premolko-chan: The Letter” / “Premolko-chan: Reunion”Suzu Hirose, Sairi Ito, Joe Odagiri


In this commercial, the grown-up versions of Maruko, Tama-chan, and Hanawa-kun from the anime Chibi Maruko-chan are depicted.
As the title “Puremoruko-chan” suggests, they’ve become premium adults, and the setting is New York.
Maruko is played by Suzu Hirose, Tama-chan by Sairi Ito, and Hanawa-kun by Joe Odagiri, all portrayed as impressively cool adults far beyond what you might imagine from the original.
The background music is an arranged version of the theme song Odoru Pompokolin, giving it a mature, premium feel.
Because it’s based on such a familiar work, the commercial really grabs your attention.
Suntory The Premium Malt’s: “Premolko-chan: New Year’s Resolution” EditionSuzu Hirose, Sairi Ito, Joe Odagiri

This is an installment from the popular Premium Malts commercial series that imagines the characters of Chibi Maruko-chan as adults, aired in December 2025.
Suzu Hirose plays Maruko, Sairi Ito plays Tama-chan, and Joe Odagiri plays Hanawa-kun, and in this spot each of them shares their resolution for the coming year.
Tama-chan says she wants to get better at cooking, while Maruko says she wants to learn how to give compliments.
Hanawa-kun says he wants to improve his penmanship, showing off his own calligraphy—only for Maruko to remark, “Your handwriting has… character,” leaving a wry impression in true Chibi Maruko-chan fashion.
The background music uses Odoru Pompokolin, familiar from the anime, but instead of B.B.
Queens’ original, a jazz-styled, more grown-up arrangement is featured.
Sapporo Breweries Sapporo Draft Beer Black Label Adult Elevator: “To My Past Self” / “Design of Time” / “Clarity” / “Smiles and Tears”Satoshi Tsumabuki, Yumi Matsutoya

The Adult Elevator series has featured numerous celebrities over the years, including actors and musicians.
This time, Yumi Matsutoya appears and answers questions from Satoshi Tsumabuki.
Her responses vividly convey her views on life and the values she holds in her musical activities.
The commercial as a whole has a calm tone, resulting in a cool CM that embodies the theme of adulthood.
Sapporo Beer Yebisu “Lots of Good Smiles” Version

This commercial, which shows scene after scene of Yuki Yamada and many others clinking glasses with smiles, aired in December 2025.
Through its visuals and narration, it feels like a look back on the past year.
True to its title, “So Many Good Faces,” it beautifully conveys how Ebisu is always surrounded by countless smiles.


