Beer commercials. A roundup introducing beer commercials from various brands all at once!
When you go to the alcohol section at convenience stores and supermarkets, you’ll see a wide variety of beers from different manufacturers! New products are released frequently, and it’s not uncommon to see new commercials each time.
In this article, we’ll showcase a whole lineup of beer commercials from various brands all at once! The styles vary: some focus on the brewing process, some tell stories that highlight the enjoyment of beer, and others pick up on tasting impressions.
No matter which commercial you watch, if you’re a beer lover, you’ll probably think, “I want to try that…!” Take this opportunity to enjoy watching them.
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Beer commercials. A comprehensive showcase of beer ads from various brands! (71–80)
Suntory The Premium Malt’s “Premolko-chan: Classmate Story” VersionSuzu Hirose, Sairi Ito, Joe Odagiri
This is a commercial where Maruko, Tama-chan, and Hanawa-kun from Chibi Maruko-chan drink The Premium Malt’s and talk about their classmates.
It feels a bit uncanny to see their grown-up selves and adult conversation, which aren’t depicted in the main series.
The three of them look perfectly natural drinking, yet you can still catch glimpses of what hasn’t changed—like Maruko’s clumsiness and Tama-chan’s glasses.
It’s the kind of ad you can’t help but want to watch over and over.
Asahi Beer Asahi Super Dry “Feel the Goodness of ‘Ice-Cold DRY’” VersionMasami Nagasawa
This commercial promotes the idea that Asahi Super Dry becomes even more delicious when it’s thoroughly chilled.
It clearly explains the mechanism by which chilling enhances the flavor, and Masami Nagasawa’s expressions also convey that taste experience.
The music that further accentuates the refreshing sensation portrayed in the visuals is ONE OK ROCK’s “+Matter.” Its structure—gradually building power toward the chorus—is striking, and the powerful, exhilarating sound that follows evokes a positive, forward-looking attitude charging into the future.
Kirin Beer Harekaze: “A Day of Celebration, Harekaze. Year-end” version / “The Person Who Praises You” versionTeruyoshi Uchimura, Ren Meguro
This commercial showcases, through the appearances of Teruyoshi Uchimura and Ren Meguro, how the refreshing taste of Kirin Harekaze is perfect for enriching everyday life.
As Uchimura and Meguro look back on the past year, their smiles and conversation, paired with enjoying Harekaze, convey how it supports the fun in life.
The song that further highlights the positive mood depicted in the visuals is Kaze ni Naritai.
While the original track has a lively, festival-like feel, the commercial features a gentle arrangement that conveys a calm, refreshing atmosphere.
Beer commercials. A comprehensive showcase of beer ads from various brands! (81–90)
Asahi Beer Maruefu: “Maruefu 2025 – Cheers to another year of hard work” / “Maruefu – Mellow Japan”Kyoko Yoshine, Kohei Matsushita, Hiroyuki Morisaki, Shigeyuki Totsugi, Udo Suzuki, Orin, Kanako Murakami, Jun Idota, Yasushi Ishida, Hiroshi Tamura, Daigo Nagami, Rie Shibata, Dandy Sakano, Hiroki Kuroda, Kagaya, Akiko Matsumoto, Masafumi Akikawa, Daikichi Hakata, Kenji Tanaka
This commercial shows various people enjoying Asahi Maruef, conveying how its mellow, delicious taste leads to relaxation.
Everyone featured is smiling, which really communicates how good it tastes.
It also emphasizes enjoying Maruef after working hard, expressing a sense of appreciation.
The song that further highlights the relaxed, laid-back atmosphere depicted in the visuals is Mariya Takeuchi’s “Genki wo Dashite.” Set to a gentle rhythm, its message feels like a supportive cheer for those who’ve done their best, and its calm mood helps put the heart at ease.
Kirin Beer Lager Zero “ICON Teaser” Version
This commercial announces the launch of Lager Zero from Kirin Beer, using dynamic visuals to heighten anticipation.
It highlights the completion of the logo, and with the bold choice to show nothing else, it powerfully conveys the message: look forward to what’s coming.
The song that further accentuates the energy of the footage and the excitement of something new beginning is Aqua’s “Cartoon Heroes.” Its layered sounds and vocals create a lively atmosphere, expressing the sense that something fun is about to start.
Suntory Kinmugi: “Hot Pot and Shiitake” / “Hot Pot and Carrot”Yutaka Takenouchi, Hana Kuroki
In this commercial, which shows Yutaka Takenouchi and Hana Kuroki each savoring a hot pot while chatting about various things, the catchphrase “Happiness is made of eating and talking” leaves a strong impression.
Indeed, sharing lots of conversation with someone important to you over a delicious meal is truly a happy thing.
The ad conveys that Kinmugi is an essential companion for such wonderful moments.
Kirin Beer Killingood Ale: “A Completely New Kirin Beer Begins” / “The Deliciousness of a Completely New Kirin Beer”Motoki Omori, Haruka Ayase, Minami Hamabe, Ryohei Suzuki
A commercial for Kirin Good Ale, a new beer released by Kirin Brewery.
Motoki Omori of Mrs.
GREEN APPLE, who created the theme song, also appears, performing “GOOD DAY” in the “A Completely New Kirin Beer Begins” version.
In addition, in the “The Deliciousness of a Completely New Kirin Beer” version, the cast members share their impressions of Good Ale’s flavor.
Both commercials are highly catchy and memorable in terms of music and direction, and many viewers are likely wondering, “What kind of beer is it?” The BGM track “GOOD DAY,” released in 2025, features upbeat, optimistic lyrics that read like a celebration of life and are especially appealing.