Beer commercials. A roundup introducing beer commercials from various brands all at once!
When you go to the alcohol section at convenience stores and supermarkets, you’ll see a wide variety of beers from different manufacturers! New products are released frequently, and it’s not uncommon to see new commercials each time.
In this article, we’ll showcase a whole lineup of beer commercials from various brands all at once! The styles vary: some focus on the brewing process, some tell stories that highlight the enjoyment of beer, and others pick up on tasting impressions.
No matter which commercial you watch, if you’re a beer lover, you’ll probably think, “I want to try that…!” Take this opportunity to enjoy watching them.
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Beer commercials. A comprehensive showcase of beer ads from various brands! (41–50)
Suntory Draft Beer “Soothing Blue”Yumi Kawai
This commercial promotes the refreshing taste of Suntory Draft Beer through the presence of Yumi Kawai.
The key point is that she’s drinking under a vast blue sky, and because the visuals are predominantly blue, the sense of freshness comes across strongly.
Her gentle smile also conveys the impression that the flavor supports a feeling of fulfillment.
Enhancing the calm atmosphere depicted in the visuals is the song “Ue o Muite Arukou,” performed by Kazuyoshi Saito.
The vocals flow gently over a relaxed rhythm, evoking a sense of ease throughout.
Beer commercials. A roundup introduction to beer commercials from various companies! (51–60)
Kirin Beer Kirin Ichiban Shibori Zero-Carb “Maybe I can do this” VersionEtsushi Toyokawa, Ayami Nakajo, Shinji Takeda
This commercial shows how to incorporate Kirin Ichiban Shibori Zero-Carb into everyday life through an interaction between Etsushi Toyokawa and Ayami Nakajo.
With Toyokawa intently watching Shinji Takeda’s exercise routine and Nakajo proposing the zero-carb option, it conveys a balance between taste and health.
It also carries the message: let’s start a healthy lifestyle from here.
Suntory Kinmugi “23-Centimeter Plate” Version / “Plates You’re Guaranteed to Get” VersionYutaka Takenouchi, Hana Kuroki
This commercial introduces a campaign by Kinmugi where you can receive plates, highlighting how these vibrant dishes add color to your meals.
Through scenes of Yutaka Takenouchi and Hana Kuroki using the plates, the designs are showcased clearly.
The music that accentuates the joy and excitement of dining depicted in the footage is an arrangement of “Bittersweet Samba.” Centered not on brass instruments but on vocals carrying the melody, it conveys a relaxed sense of enjoyment.
Sapporo Beer Sapporo Draft Beer Black Label “Committed to the deliciousness of the first sip.” Edition
This commercial highlights the dedication to that very first sip embodied in Sapporo Draft Beer Black Label, using close-up visuals of the beer.
The key point is that it tastes the same whether from a can or at a bar, expressing a commitment to delivering a first sip you can enjoy anywhere.
With shots of beer gleaming as it’s poured and its rich, foamy head, the close-up perspective builds anticipation and excitement.
Suntory Kinmugi “The Usual Way Home” EditionYutaka Takenouchi, Hana Kuroki
This is a commercial with the catchphrase “When you get home, Kinmugi,” depicting how having Kinmugi at home makes coming back something to look forward to.
It shows multiple scenes of Yutaka Takenouchi and Hana Kuroki each returning home.
Every scene has a wonderfully charming mood, and above all, pay attention to the perfect expressions on their faces at the end when they drink Kinmugi.
The BGM is “Bittersweet Samba,” also known as the theme song of All Night Nippon.
Many people may recognize the tune but not know its title.
Kirin Beer Hon-Kirin “Letter: International Contest Winner” VersionYosuke Eguchi
This is a commercial introducing that Hon-Kirin won many awards at international contests.
At the beginning, Yosuke Eguchi pours Hon-Kirin into a glass and is shown drinking it deliciously.
Matching the footage, the narration, framed as a letter to Mr.
Eguchi, tells that it received as many as 11 awards at international contests.
It’s a commercial that clearly conveys that Hon-Kirin is a beer that’s excellent in both name and reality.
Suntory Suntory Draft Beer “Hajimari no Ao” (The Blue of Beginnings) VersionYumi Kawai
This commercial promotes the refreshing taste of Suntory Draft Beer through visuals that primarily use blue tones and through the relaxed presence of Yuumi Kawai.
It’s a simple concept in which Kawai walks slowly while singing, and that expression conveys a sense of reassurance about the delicious flavor.
The song Yuumi Kawai sings in the footage, which further highlights the calm atmosphere, is “Ue o Muite Arukou.” Known as a song by Kyu Sakamoto, it gently expresses the importance of maintaining a positive outlook.