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Beer commercials. A roundup introducing beer commercials from various brands all at once!

When you go to the alcohol section at convenience stores and supermarkets, you’ll see a wide variety of beers from different manufacturers! New products are released frequently, and it’s not uncommon to see new commercials each time.

In this article, we’ll showcase a whole lineup of beer commercials from various brands all at once! The styles vary: some focus on the brewing process, some tell stories that highlight the enjoyment of beer, and others pick up on tasting impressions.

No matter which commercial you watch, if you’re a beer lover, you’ll probably think, “I want to try that…!” Take this opportunity to enjoy watching them.

Beer commercials. A roundup of beer ads from various companies, all in one go! (11–20)

Asahi Beer Clear Asahi “Easy to drink and delicious is the best.” VersionRiho Yoshioka, Takumi Kitamura

Clear Asahi commercial: 'Easy to drink and delicious is the best.' 15-second version starring Riho Yoshioka and Takumi Kitamura.

“I want you to try it!” This commercial, which straightforwardly promotes the delicious taste of Clear Asahi, is the “Smooth and delicious is the best” version that began airing in February 2025.

Riho Yoshioka and Takumi Kitamura passionately talk about Clear Asahi’s smooth, delicious flavor.

After hearing them say so much, I bet many people are thinking, “Maybe I should give it a try.”

Sapporo Beer Sapporo Classic “40 Years with Hokkaido” EditionTaka and Toshi

Sapporo Classic Hokkaido and 40 Years Version 60 Seconds

Sapporo Classic was born in Hokkaido 40 years ago, and this commercial conveys its history of being loved by the local community and the gratitude that comes with it.

It portrays the connection between the people living in Hokkaido and Sapporo Classic, allowing you to feel the warmth of people amid the cold.

Further emphasizing the warm atmosphere of the visuals is the song “Koko de, Nomou yo.” sung by the duo Taka and Toshi.

With lyrics that feel as though they sing of the hearts of those who live in Hokkaido, combined with gentle sounds, it expresses a deep affection for one’s homeland.

Suntory Kin-Mugi [75% Less Carbs] “Tempting Shopping Street” VersionTaiga Nakano

Kinmugi (75% Less Sugar) “The Tempting Shopping Street” 30s — Taiga Nakano — Suntory TV Commercial

As Taiga Nakano walks through the shopping street, enticing aromas waft from all around… Dumplings, fried chicken, grilled skewers, croquettes—so many delicious options.

Eventually, unable to resist, Nakano says, “I want to eat, I want to drink.” That’s when Kinmugi 75% Off Carbs is recommended.

Because it’s lower in carbs, you can enjoy more tasty food.

The image of Nakano looking blissful as he drinks Kinmugi while eating a croquette is especially memorable.

Sapporo Beer SORACHI 1984: “New Year’s Greetings from the Brand, 2026”

New Year’s greetings for 2026 from the SORACHI 1984 brand

As a New Year’s greeting from SORACHI 1984, this commercial shows scenes of a prayer ritual and SORACHI being enjoyed at shops.

It follows the story of receiving a blessing at Kamifurano Shrine and delivering an ema imbued with those wishes to certified retailers, conveying a commitment to energizing the brand.

The ema bear the phrases “Many customers” and “Prosperous business,” whose clarity makes the message feel warm and approachable.

Including the beautiful glow after the beer is poured, the content also seems to evoke expectations for its flavor.

Kirin Beer Killingood Ale “The much-praised deliciousness” versionHaruka Ayase, Motoki Omori, Minami Hamabe, Ryohei Suzuki

Kirin Good Ale – The much-loved deliciousness version – 15 seconds

It’s a simple commercial where the cast members drink Killin Good Ale and share their impressions of the taste.

Hearing them describe it as fruity, vibrant, and aromatic makes you think it might be a bit different from standard beers, which piques your interest.

The BGM features “GOOD DAY” by Mrs.

GREEN APPLE, with vocals by Motoki Ohmori, who also appears in the ad.

The upbeat lyrics encourage a laid-back, easygoing attitude, which is really appealing.

Combined with the refreshing melody and Ohmori’s pure vocals, it’s the kind of song that’s likely to lift your spirits as you listen.

Asahi Beer: Asahi Draft Beer “Maruefu New Mellow Draft Beer” EditionKyoko Yoshine, Kohei Matsushita

Maruefu TV commercial: “Maruefu New Mellow Draft Beer” version, 30 seconds, Kyoko Yoshine, Kohei Matsushita

The “Maruefu New Mellow Draft Beer” spot announces that Maruefu has been renewed.

Familiar faces Kyoko Yoshine and Kohei Matsushita take a sip of the new Maruefu, and their surprise at its delicious flavor and freshness is captured on screen.

Watching their reactions, many viewers are likely left wondering, “How has it changed?”

Beer commercials. A roundup introduction to beer ads from various brands! (21–30)

Kirin Beer Harekaze: “On festive days, Harekaze. New Year” versionYuki Amami, Mio Imada

Harekaze: “On celebratory days, a clear breeze.” New Year edition, 60 seconds

This is a Hare Kaze commercial showing how different people spend the New Year.

It opens with Yuki Amami and Mio Imada drawing fortunes at a shrine, followed by scenes featuring an office worker, a fisherman, someone getting a haircut, a wedding, and more.

It says that a true celebratory day is one where everyone can share smiles over drinks, and many viewers likely thought, “That’s so true.”