A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
Suntory’s coffee brand, BOSS.
In addition to canned coffee, they also offer bottled coffee, and many of you have probably bought one from a vending machine or a convenience store.
When it comes to BOSS commercials, their charm lies in humorous direction—most notably the Alien Jones series starring Tommy Lee Jones.
In this article, we’ll introduce all the BOSS commercials produced to date, so please enjoy.
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A roundup of Suntory Boss commercials: the charm lies in their humorous direction (31–40)
Suntory BOSS Rainbow Mountain Blend Alien Jones “A Street Corner Where Lovers Get Wet” Edition
The BOSS commercial that aired starting in September 2015.
In addition to the familiar Tommy Lee Jones as Alien Jones, actor Takeshi Ukaji and comedian Asako Ito also appeared, which became a hot topic.
The background music used was Masatoshi Nakamura’s “Koibito mo Nureru Machikado” (“A Street Corner Where Lovers Also Get Wet”), and it features a pun on “koi” meaning both “love” and “carp.”
Suntory BOSS Alien Jones’s Earth Investigation Series: “Hokkaido Shinkansen” Edition
In this commercial, in addition to Alien Jones, enka singers Sayuri Ishikawa and Saburō Kitajima appear.
The premise is that Alien Jones is conducting a survey on Earth while working on the Hokkaido Shinkansen construction.
In the latter half of the commercial, Saburō Kitajima sings a line from his own song “Onna no Hakodate,” which lends it an emotional touch.
Suntory BOSS Alien Jones’ Earth Investigation Series: “Chūshingura” Episode
A commercial from the “Alien Jones” series that aired starting in November 2018.
The premise is that Alien Jones is conducting an Earth survey during the era of Japan’s Chushingura.
The background music uses “Fubue Furin Kazan – Moyuru Nichirin,” which was also featured in the NHK Taiga drama “Furin Kazan,” giving it a period-drama atmosphere.
Suntory BOSS Alien Jones Series: “Pepper (Workplace)”
This commercial featuring Pepper-kun began airing in February 2015.
In addition to Tommy Lee Jones as Alien Jones, popular actors such as Kotaro Yoshida and Jiro Sato also appear.
The background music uses the track “Hang-LooseI” from the soundtrack of the film “Life: Tengoku de Kimi ni Aetara.”
Suntory BOSS GREEN Low Sugar – Tokuhō BOSS “Everyday Habit” Version
The 2014 commercial for “BOSS GREEN Low-Sugar, Tokuho no Boss” featured comedians Kayoko Okubo and Ainosuke Kataoka, among others.
Ainosuke Kataoka, who plays the committee chairman, exudes such authority that he looks completely authentic.
The background music uses the theme from the TV drama “The Great White Tower.”
Summary of Suntory BOSS commercials: charmingly humorous direction (41–50)
This commercial is one installment from the Alien Jones series that aired in 2013.
In addition to comedians Kintaro and Sugi-chan, members of SMAP—who were active at the time—also appear.
The background music uses the soundtrack from the Japanese film “Rainbow Song,” creating a moving, emotional atmosphere.