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Compilation of car commercials: A comprehensive showcase of domestic and international automakers, regardless of brand

When you watch TV or browse the internet, you see car commercials all the time, don’t you? Not only domestic manufacturers but also overseas brands are actively producing ads.

Many of these car commercials are particular about their cast and background music, so you probably have at least one that left a lasting impression on you.

In this article, we’ll showcase a wide range of car commercials from both Japanese and international automakers, old and new.

Since the cast, music, and direction vary by model, enjoy spotting the differences as you watch.

Audi (1–10)

Audi Q6 Sportback e-tron / Audi A6 e-tron “New e-tron models arriving one after another” edition

[Audi Q6 Sportback e-tron / Audi A6 e-tron] TV commercial / New e-tron models arriving one after another [Audi Japan]

This is a commercial that coolly showcases the stylish design and performance of Audi’s Q6 Sportback e-tron and A6 e-tron.

It conveys that they’re not just stylish on the outside but on the inside as well, with a ride that perfectly matches—expressed through scenes of them speeding along.

The song that further accentuates the stylish atmosphere depicted in the visuals is “Moments” by Elderbrook.

With its airy, cool sound and vocals, it conveys an exciting sense that something new is beginning, stemming from its unique world view.

Audi “Strive for clarity: the new Audi Concept C”

Strive for clarity: the new Audi Concept C

This commercial strongly highlights the meticulous attention to detail embedded in Audi’s design, using footage that showcases the car thoroughly.

It conveys that the new design philosophy, Radical Next, has been realized in the Audi Concept C.

By clearly revealing even the finer details, it builds anticipation for how this design will translate into real-world usability.

Mercedes-Benz (1–10)

E-Class「How does it feel?」

Mercedes E Class “Masterpiece”

This piece was created by Yessian Music, a sound company specializing in surround mixing for original music and sound design for films, commercials, and television.

“Masterpiece” is a perfect fit for the Mercedes-Benz E-Class, a model that combines style with luxury.

The lower-register electric guitar maintains a steady tempo while conveying a sense of speed.

It also carries a 1970s British rock vibe, and although it may seem simple at first glance, it blends traditional weight and gravitas—truly a Masterpiece in every sense of the word.

The new CLS Debut

The new CLS Debut | 30-second 1080P HD version

Within the Mercedes-Benz lineup, the CLS stands out as a four-door coupe characterized by a simple design and a composed atmosphere.

Here is the commercial for the new CLS model announced in 2018! The music was specially composed for the CM by musician Kazumasa Hashimoto, who performs under the name Kazumasa Hashimoto.

The ambient, environmental-music-like vibe—where the engine and driving sounds blend seamlessly with the coastal scenery—is incredibly appealing.

The new GLB

Mercedes-Benz GLB (2020) TV Commercial 30 seconds | Mercedes-Benz The GLB TV Commercial - Japan -

The commercial for “The new GLB” portrays a father and daughter’s dreams brought to life by a Mercedes-Benz.

The commercial’s song that colors their wonderful relationship is Stevie Wonder’s “My Girl.” Originally by the American R&B group The Temptations, this track—featured on the album “My Cherie Amour,” titled in Japanese as “愛するあの娘に”—has been covered by many artists besides Stevie Wonder.

Its lyrics, which depict the pure feelings of first love inspired by meeting a special girl, gently warm the heart.