Cosmetics commercial song. Popular commercial jingle.
You often see cosmetics commercials when watching TV, and many feature beautifully produced spots with actresses, so they really catch your eye.
You can also sense the care put into the music that builds the commercial’s world alongside the visuals, with songs from various genres and moods chosen to match the brand image and target audience.
In this article, we’ll introduce, all at once, the songs used in cosmetics brand commercials!
Use it to find the tracks you heard on TV that caught your attention.
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Cosmetics commercial songs. Popular commercial songs (71–80)
From the Orange Village to Springririi
Lily’s “From Orange Village to Spring” is a song released in 1976, included as the B-side of “Ie e Oide yo” (“Come Home”).
Set to a gentle sound that evokes elements of country music, it portrays the calm scenery of a village.
The song’s rhythm has a buoyant lightness, and the overall gentle yet cheerful atmosphere conjures a sense of love for one’s hometown.
As a commercial jingle, it’s best known for being used in a Shiseido ad, where the music and visuals together depict the rising excitement as the season turns toward spring.
Morning of PartingPedoro & Kapurishasu
Pedro & Capricious’s “Wakare no Asa” (Morning of Parting) was released in 1971 and is known as one of the group’s signature songs.
The original is “Was Ich Dir Sagen Will” by Austrian singer Udo Jürgens, to which Rei Nakanishi added Japanese lyrics for this version.
The sound leans strongly toward kayōkyoku, giving it a different vibe from the original, and over this powerful arrangement the sorrow of parting is sung.
Because the song conveys a kind of strength that tries to shake off loneliness, when it’s used in commercials it tends to create an impression of emphasizing the power to move forward.
With the Wind and a KissAina ji Endo
This commercial, featuring Minami Tanaka in a blue sleeveless dress, introduces a sunscreen gel.
It highlights its effectiveness in preventing even sunspot formation caused by UV exposure.
The background music is “Kaze to Kuchizuketo,” a familiar tune from NIVEA commercials.
It’s a 2024 track by Aina The End, and the lyrics—written by Aina herself—are richly expressive, so be sure to listen while reading the lyrics as well.
Shining dayNiziU
This is a commercial for Kao’s facial cleansing powder, suisai, highlighting how it addresses skin concerns like clogged pores and greasiness.
It begins with NiziU members talking about their skin troubles, which are then shown being effectively muted by suisai.
The bright, uplifting mood of the solution taking shape is further emphasized by NiziU’s song “Shining day.” The fresh sound and cheerful vocals overlap to convey a positive feeling, as if stepping forward into the future.
With the Wind and a KissAina ji Endo
This commercial features Minami Tanaka introducing Nivea’s sunscreen and dark-spot-prevention products under strong sunlight.
For NIVEA UV Deep Protect & Care Mist, it highlights both its spot-preventing benefits and the ease of use as a mist.
For NIVEA UV Water Gel EX, it emphasizes its high efficacy and how smoothly it blends into the skin.
Her relaxed expression also clearly conveys how easy these products are to use.
The bright mood of the visuals is further enhanced by the song “Kaze to Kuchizuke to” by Aina the End.
As the title suggests, the sound evokes a refreshing breeze, and combined with her gentle, conversational singing, it conjures an image of a positive everyday life.