JR East commercial. A compilation of commercials showcasing beautiful scenery.
JR East oversees a wide area stretching from the Kanto region to Hokuriku and Tohoku.
In addition to local conventional lines across each area, it operates multiple Shinkansen lines, including the Tohoku Shinkansen, Joetsu Shinkansen, and Hokuriku Shinkansen.
Many of you have probably seen JR East’s commercials while watching TV or YouTube.
In this article, we’ll introduce all of JR East’s commercials that have aired to date.
They feature beautiful footage of tourist destinations around Japan, so please enjoy them as if you were setting off on a journey.
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JR East commercials. A compilation of commercials featuring beautiful scenery (41–50)
JR East JR SKI SKI “Tokyo Station” version, “Snowball Fight” version, “Tokyo Station & Snowball Fight” version, “Love’s Magic” version, “Confession” version
This song was chosen as the JR SKI SKI commercial song in 2014 and has become a beloved staple of winter ballads.
It’s performed by back number, who have created numerous love songs over the years.
Their music is known for lyrics that are both heartrending and highly relatable, and this track is one you’ll definitely want to listen to while reading the lyrics.
In the song, the singer wishes that the person they have feelings for could be by their side—but that wish never comes true.
The blend of bittersweet emotion and a beautiful melody makes it a track that slowly, deeply resonates in your heart.
JR East ‘JR Ski Ski’
globe’s “Can’t stop Fallin’ in Love” was featured in the 1996 JR SKI SKI commercial.
Following the previous year’s “DEPARTURES,” it was selected as the SKI SKI theme song for the second year in a row, further cementing the image of the group as artists adept at winter songs.
With an electronic sound characteristic of the so-called TK sound and a ballad structure that leverages a mid-tempo beat, KEIKO’s clear, high-toned vocals further accentuate the beauty of the track.
JR East “JR SKISKI” 1996
I’m the same way, but if you spent your youth in the 1990s, you probably remember how Tetsuya Komuro’s songs were like the soundtrack of everyday life, playing everywhere you went.
Back then, as part of the “Komuro Family,” many groups and artists kept delivering massive hits, and among them, globe—the group Komuro himself was in—became hugely popular, releasing one hit after another since their 1995 debut and leaving their mark on Japanese music history.
DEPARTURES, used as the theme song for JR East’s ski trip campaign “JR SKISKI,” was globe’s best-selling single, with an astonishing total of 2.288 million copies sold.
It’s a classic masterpiece where Komuro’s characteristically wistful piano tones blend perfectly with digital beats, and KEIKO’s clear, high-toned voice rings out beautifully over the track.
Many people were surely captivated by the commercial featuring Yutaka Takenouchi and Makiko Esumi as a couple.
JR East JR SKI SKI “Tokyo ⇔ GALA Yuzawa” version
The JR East ski trip campaign commercial “JR SKI SKI,” featuring Makiko Esumi and Yutaka Takenouchi, drew attention with different scenarios each year and appearances by many actresses and actors.
It’s also a high-profile ad musically, with various artists selected annually.
At that time, the CM song was by globe.
One of their signature tracks, “DEPARTURES,” is a moving song that resonates with KEIKO’s clear, expansive vocals and a poignant sense of longing.
JR East JR SKI SKI 2018-2019
For the 2018 winter standard commercial “JR SKISKI,” the campaign song selected was Sumika’s “White March.” The commercial featured Kentaro Ito and Honoka Matsumoto.
The exhilarating feeling that makes you want to go skiing right now is packed into Sumika’s characteristically refreshing melody.
Just as footprints are left when you walk on white snow, the lyrics express the desire to move forward while firmly leaving your own footprints on the path of life.
It’s a song that makes you want to keep stepping forward with growing joy—both in life and on a ski trip—in time with the march-like rhythm.