[Kansai Region Local] A compilation of local commercials broadcast in Kansai
For people in Kansai, these commercials are a given, but folks from outside the region often say, “Huh, what’s that?” We’ve rounded up a collection of Kansai-only local commercials.
We’ve gathered lots of Kansai local ads—from nostalgic ones you remember seeing as a kid, to those no longer on air, to refreshed versions that are still beloved today.
Many of them are memorable, featuring catchy tunes you can’t help but hum along to and clever touches that make you chuckle.
As you watch, try counting how many of the commercials we’re about to introduce you already know!
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[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (121–130)
Kansai Electric Power: “Always by your side, as a matter of course.” (version)
This is a brand movie that expresses Kansai Electric Power’s corporate philosophy: “Protecting and creating the everyday.” While showing scenes from the company’s long-standing power supply operations as well as its other businesses, the narration conveys the intentions behind the philosophy.
You can really feel their strong desire to do everything they can to make the world a better place.
Takemoto Piano
A TV commercial for Takemoto Piano, a company headquartered in Osaka Prefecture that buys and sells used pianos.
The ad is striking for its lively singing and dancing performed on a stage set atop piano keys.
The unique opening, where a cat jumps up in surprise at their energy, also stands out.
There’s also an alternative version featuring a more relaxed vocal style that has become well-loved.
Although it originally aired only in the Kansai and Tokai regions, it is now broadcast nationwide.
With its final musical phrase, the melody and lyrics linger in your head—truly a memorable commercial jingle.
Joshin Denki
The TV commercials for Joshin, an electronics retail chain that operates nationwide with a focus on the Kansai region, are surely familiar to people from Kansai.
The catchy jingle that goes “Jo, Jo, Jo, Joshin” is by the Wakayama-based band WINDS and is based on their song “Don’t Lose Your Passion.” With a vibe reminiscent of the J-pop scene of the 1990s, it’s the kind of tune that makes you want to hum along.
The appearances by Hanshin Tigers players and NMB48 members also give it that local-commercial charm that really wins you over!
eo Kansai Electric SOS ‘Song of SOS’ Version
The original song sticks in your head: eo Kanden SOS’s commercial “SOS no Uta” (Song of SOS).
This version follows a woman from the moment she wakes up in the morning until she leaves the house, set to music.
Along the way, various security devices are introduced at key points.
With a diverse lineup—like the SOS Emergency Button you can keep by your pillow and the SOS Passive Sensor—it feels like flipping through a catalog, letting you enjoy discovering, “Oh, they have devices like this.” Also, if you look closely, at the very end a woman in a cat costume appears and shows off some fun moves.
[Kansai-area Local] Compilation of Local Commercials Aired in Kansai (131–140)
eo Kanden SOS “Cross-Play” Version
Many people probably enjoy commercials that convey the appeal of products and services in unique ways.
One I’d like to introduce is Kanden SOS’s commercial titled “Cross Play.” It portrays the strictness and reliability of their security by using a baseball analogy.
A man dressed like a burglar hits a ball high and takes off running, but he’s put out at the plate in a cross play.
It even slips in a joke with the double meaning of “home” as both home plate in baseball and one’s house.
Mizkan Pro-Use Flavor Shiro-Dashi “Shiro-Dashi Live” EditionFumiya Takahashi
In the commercial “Shirodashi Live” for white dashi made with free-range chicken broth, Fumiya Takahashi is shown cooking various dishes using white dashi.
From stir-fried vegetables and fried chicken to oyakodon and fried rice, the ad really conveys that it can be used in virtually any dish.
It’s an excellent commercial that communicates not only the deliciousness but also the versatility.