[Kansai Region Local] A compilation of local commercials broadcast in Kansai
For people in Kansai, these commercials are a given, but folks from outside the region often say, “Huh, what’s that?” We’ve rounded up a collection of Kansai-only local commercials.
We’ve gathered lots of Kansai local ads—from nostalgic ones you remember seeing as a kid, to those no longer on air, to refreshed versions that are still beloved today.
Many of them are memorable, featuring catchy tunes you can’t help but hum along to and clever touches that make you chuckle.
As you watch, try counting how many of the commercials we’re about to introduce you already know!
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[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (111–120)
eo Kansai Electric SOS “Hero Interview” Version
Kanden SOS commercial, “Hero Interview” version.
This piece can be seen as a sequel to the “Close Play” version, a commercial that portrays home security through a baseball analogy.
The story features a player who, with a brilliant pitch, gets the burglar—well, the opposing team’s batter—out, and then receives a hero interview.
Since the narrative connects across the series like this, you’ll enjoy it more if you watch them in sequence.
Also, pay attention to the phrases in the interview that cleverly play on both security and baseball.
[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (121–130)
HEP FIVE
When you go to Umeda in Osaka, your eyes are drawn to the red Ferris wheel on top of a building.
Its flashy look might surprise first-time visitors.
That building is HEP FIVE, a well-known fashion mall among the younger generation in Kansai.
And its commercials have long featured the comedian Egashira 2:50.
Whether quirky, high-energy, stylish, or surreal, they always make a big impact.
But since it’s a place where Kansai teens gather, that level of punch feels just right!
World Farm: “Animals All Together!” Edition
World Ranch, located in Minamikawachi District, Osaka Prefecture, is a theme park where the big draw is getting up close with lots of animals, and the commercial really showcases that appeal by featuring many different creatures.
In the “All the Animals Gather” version, animals appear one after another in a lively rhythm along with their calls, making it a spot that’s likely to be popular with kids.
The use of Kansai dialect—like gyōsan meaning “a lot” and irote na meaning “go ahead and touch”—also adds a friendly, local-commercial feel.
Hamaya
Hamaya is a specialty retailer of Buddhist altars and ritual items headquartered in Hyogo Prefecture, operating mainly in the Kansai region.
The phrase “Obutsudan no Hamaya” (Hamaya for Buddhist altars) is commonplace in Kansai, but since different regions have their own versions of “Obutsudan no ___,” whether someone says “Hamaya” can even be a way to tell if they’re from Kansai.
The content leading up to the sung jingle varies by era, but it often expresses gratitude to one’s ancestors.
The commercials gently convey the history people have built—passed down from ancestors to children.
Electrical Materials Buyback Center “Jump” Edition
This is the commercial for the Electrical Materials Buying Center, “Jump,” which operates mainly in the Kansai region.
In this version, two women jump while conveying the shop’s appeal.
The atmosphere is so fun that watching it makes you want to visit.
JR West Japan: “Let’s tour Sea of Kyoto and Forest of Kyoto on the KYOTO SANGA TRAIN!” (Commercial/segment)
This commercial is crafted like a road movie that tours the northern Kyoto regions of Fukuchiyama, Ayabe, Maizuru, and Kameoka—each with its own charm, from mountains and the sea to Kyoto Sanga F.C.
The footage is packed with local attractions and highlights, so it should be a helpful reference for anyone considering a trip to Kyoto.
Be sure to take JR West and pay a visit!
Kyoto Bank
As a regional bank in Kyoto beloved by locals, Kyoto Bank’s commercials are familiar and memorable for people in Kansai.
The ads with the catchphrase “A loooong-lasting relationship” are full of humor.
They’re known for featuring long objects, and so far they’ve shown things like long daikon radishes, blackboards, batons, and cleaning rags.
When the narration stretches out “looooooong” while showing lots of long items, you can’t help but keep your eyes glued to the screen.
More recently, the Kyoto Bank Senryu Theater—a series of drama-style commercials based on senryu poems—has also left a strong impression.