[Kansai Region Local] A compilation of local commercials broadcast in Kansai
For people in Kansai, these commercials are a given, but folks from outside the region often say, “Huh, what’s that?” We’ve rounded up a collection of Kansai-only local commercials.
We’ve gathered lots of Kansai local ads—from nostalgic ones you remember seeing as a kid, to those no longer on air, to refreshed versions that are still beloved today.
Many of them are memorable, featuring catchy tunes you can’t help but hum along to and clever touches that make you chuckle.
As you watch, try counting how many of the commercials we’re about to introduce you already know!
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[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (111–120)
Hanaten Used Car Center

Hanaten Used Car Center, which had been selling used cars mainly in the Kansai region since the 1960s, is now a subsidiary of Bigmotor.
In its TV commercial, a sexy woman appears, and the lines “Who on earth are you?” and “Are you selling your car? I’ll pay a high price” became a hot topic.
The presentation, clearly aimed at men, feels very much of its time and oozes that local-commercial vibe.
The sound logo at the end—“Hanaten Used Car Center”—somehow really sticks in your head.
Kinosaki Marine World

A very Kansai-style, straight-down-the-middle approach: the Kinosaki Marine World commercial that goes all in on dolphins.
A dolphin pops its head out of the water and, head-on, grabs viewers’ hearts with an irresistibly cute expression.
It’s more than enough to make you think, “I want to go meet this dolphin!” The final shot, filmed with a fisheye lens, shows Marine World as if seen from a sea creature’s perspective, making it a commercial that captivates fans with a clear, easy-to-grasp setup—sea and dolphins.
Beauty Salon

A light, romantic melody plays in the background, soft flowers fill the screen, and a ballet dancer continues to move with graceful elegance…
This refined commercial, with its subtly Showa-era atmosphere, is a familiar sight to people in Kansai.
Bishokan is a long-loved hair salon with many locations in Osaka and Hyogo.
Its catchy, nostalgic jingle and the ever-enchanting ballet—no matter the era—may be why it continues to be cherished across generations.
Sangaria

Sangaria is an Osaka-based company that has been selling a variety of soft drinks—such as canned coffee and carbonated beverages—since the 1970s.
Lately, it’s best known as the company behind “Mikkuchu Juuchu,” a mixed juice that could be called the soul drink of Kansai.
Their commercials feature comedians and TV personalities, and the catchy jingle “Ichi, ni, Sangaria” sung rhythmically leaves a strong impression.
With a nostalgic, local-commercial vibe, Sangaria’s ads are often introduced as quintessential examples of regional commercials.
U-POHS

When he blows in sync with the line, the barcode hair goes fwoosh…
I’m pretty sure this was a local commercial from the Kansai region.
The comedy duo Haruka and Kanata Unabara appeared in this TV ad for U-POHS.
Since it’s a company that buys cars and sells used cars, Master Kanata Unabara recites a phone number that’s a pun on the phrase “If you’re selling your car, give us a call.” And the one on the receiving end of that breath is Master Haruka Unabara, with his classic 1-9 side-part hairstyle.
It’s a stunt—an ad—that only those two could pull off.
Betsutora Kamaboko

Betsutora Kamaboko is a company in Kishiwada, Osaka that makes surimi products like kamaboko and chikuwa.
Speaking of their commercials, they’re memorable for a man singing a theme song like an enka ballad toward the sea and letting out a howl at the end.
The singer of this CM song—conveying the message that they’re working hard to make kamaboko—is actually the enka singer Ichiro Toba! Since the company sells products made from the bounty of the sea, choosing Toba, who’s strongly associated with the image of a seafaring man thanks to his song Brothers’ Ship, is a perfect fit.
The song itself leaves a strong impression, and many people in Kansai probably have it stuck in their heads even if they don’t usually listen to enka.
Taihei Construction Industry

If you watch Hanshin baseball broadcasts, you might find this familiar.
It’s a commercial for Taihei Construction Industry Co., Ltd., whose headquarters are in Kita Ward, Osaka City.
Because it’s so simple, once you see it, it sticks in your head.
There are several versions of the commercial, and they’re compiled on the official website, so if you’re thinking, “What was that like again?”, be sure to check it out.
By the way, the person who appears in the main role is the company president, Koji Kato.


