[Kansai Region Local] A compilation of local commercials broadcast in Kansai
For people in Kansai, these commercials are a given, but folks from outside the region often say, “Huh, what’s that?” We’ve rounded up a collection of Kansai-only local commercials.
We’ve gathered lots of Kansai local ads—from nostalgic ones you remember seeing as a kid, to those no longer on air, to refreshed versions that are still beloved today.
Many of them are memorable, featuring catchy tunes you can’t help but hum along to and clever touches that make you chuckle.
As you watch, try counting how many of the commercials we’re about to introduce you already know!
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[Kansai Region Local] Compilation of Local Commercials Aired in Kansai (111–120)
Hanaten Used Car Center
Hanaten Used Car Center, which had been selling used cars mainly in the Kansai region since the 1960s, is now a subsidiary of Bigmotor.
In its TV commercial, a sexy woman appears, and the lines “Who on earth are you?” and “Are you selling your car? I’ll pay a high price” became a hot topic.
The presentation, clearly aimed at men, feels very much of its time and oozes that local-commercial vibe.
The sound logo at the end—“Hanaten Used Car Center”—somehow really sticks in your head.
Koyo-kaku of Arima Hyoe
Hyoe Koyokaku is a long-established hot spring inn in Arima, a town famed for its onsen.
When it comes to their commercials, you can’t help but have that catchy jingle—rhythmically singing the name “Koyokaku”—stuck in your head! The composer is Taro Kida, known as the “Mozart of Naniwa,” who created many ad jingles.
Although the TV spot only airs the part that sings the inn’s name, the piece is actually a fully developed song with up to three verses! Members of AKB48 have also appeared in past commercials and even performed the theme song.
The sudden jump from the calm imagery to the peppy theme creates a fun little contrast.
Yakiniku Shokudoen
Shokudoen is a yakiniku (grilled meat) restaurant chain centered in Osaka.
It has a long history, and many commercials have aired over the years, but the ones best known are probably those that end with the sung phrase “Yakiniku no Shokudoen.” In one ad, the restaurant’s executive chef eats their signature Hana-ami Kalbi, with the cooking process shown to emphasize the passion behind the product.
The tense atmosphere used to introduce the specialty, contrasted with the bright phrase at the end, is another fun touch that makes the jingle even more memorable.
It’s a commercial that conveys both their firm commitment to quality meat and their wish for customers to feel welcome to drop by casually.
Hirakata Park
These days, V6’s Junichi Okada appears as “Hirapa Brother” and “Super Director,” making Hirakata Park and its commercials famous nationwide.
Lately, whenever a new Hirapa Brother commercial is announced, it becomes a hot topic and makes the online news.
Hirakata Park has long run funny, Kansai-style commercials that locals tend to love, but many people probably still have a strong image of its chrysanthemum doll displays.
Around the time Black Mayonnaise’s Kosugi became the Hirapa Brother, the commercials’ humor started gaining attention among younger people too.
Itami Sangyo Co., Ltd.
The Itami Sangyo commercials are often heard not only on TV but also on the radio.
Many people in the Kansai region will recognize the sound logo “Ii ne, ii ne, Itami mai” and the phrase “Itami Sangyō-jin.” By the way, many may not know that Itami Sangyo also handles infrastructure like electricity and gas.
It’s a company engaged in a wide range of businesses, including the sale of electricity, gas, and rice.
Awaji World Park ONOKORO
Awaji Island has recently become popular for its stylish cafes, restaurants, and attractions.
But the commercial for Awaji World Park ONOKORO still has that classic, over-the-top Kansai comedy vibe that makes you laugh in spite of yourself.
It relentlessly answers the very first question everyone wonders—“So where exactly is that?”—with an unforgettable character who just won’t let up.
The way they compare famous things from countries like India and Spain to the shape of Awaji Island, pointing them out with a finger, is hilariously quirky and so captivating you can’t look away!
Sangaria
Sangaria is an Osaka-based company that has been selling a variety of soft drinks—such as canned coffee and carbonated beverages—since the 1970s.
Lately, it’s best known as the company behind “Mikkuchu Juuchu,” a mixed juice that could be called the soul drink of Kansai.
Their commercials feature comedians and TV personalities, and the catchy jingle “Ichi, ni, Sangaria” sung rhythmically leaves a strong impression.
With a nostalgic, local-commercial vibe, Sangaria’s ads are often introduced as quintessential examples of regional commercials.