RAG MusicCM
Lovely commercial jingle

Kao’s commercial song. A popular jingle.

Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.

Their commercials convey a refined corporate image, evoking a fresh, warm feeling—just watching them can be soothing, can’t it?

In this article, we introduce the songs featured in Kao’s commercials!

We’ve gathered a wide selection, from the latest to slightly older ones.

If you’ve ever wondered, “What was the song from that commercial with that actress?” this article might answer your question!

Find the Kao CM songs you’ve been curious about and add them to your playlist.

Kao commercial songs: Popular commercial tunes (61–70)

Kao Biore u Automatic Foaming Hand Soap

Original songShūtānegi

This is a commercial for Biore u hand soap featuring baseball player Lars Nootbaar—well known for his performance with Japan in the 2023 WBC—appearing together with his parent.

It clearly shows various people washing their hands, and the smiles on their faces convey the joy of getting their hands clean.

Further highlighting the relaxed, cheerful atmosphere of the footage is the music by Shuta Negi.

The melody, layered with whistle-like tones, supported by gentle acoustic sounds, warmly captures the feeling the ad aims to express.

Kao Biore Smooth Powder Sheets

I canInoue Sayaka

Sayaka Inoue / “I can” [Toho Gakuen Film School / Department of Promotional Video]
I canInoue Sayaka
[Animated CM] Kao Biore Sarasarā Powder Sheets “Hang in there! Hidden Sweat Project” — G-angle/Yoshihiro Kanno

This commercial portrays youthful scenes with Biore Sarasa Powder Sheets close at hand, cheering on people who are giving their all.

High school students devoted to their various clubs are depicted, and the many dramas they experience through their efforts are expressed in refreshing animation.

The song that further highlights the fresh atmosphere of the visuals is “I can,” written specifically for this commercial.

With a band sound accented by piano and brass, its overlap with lyrics charging straight toward youth conveys a real sense of strength.

Kao Biore UV Aqua Rich Light-Diffusing UV “I Diffuse Light” Version

Original songYamashita Hiroaki

Fumi Nikaido’s skin is so flawless it diffuses light!? Biore UV “Light-Diffusing UV” CM making-of

This commercial features Fumi Nikaido conveying the feel of Biore UV, which gives your skin a light-diffusing, radiant finish.

It clearly depicts everything from the scene of applying it to the skin to feeling its effects outdoors, and through her expressions—surprise and a bright, refreshed look—you can sense the joy of experiencing the results.

Amplifying that sunlit, radiant atmosphere is Hiroaki Yamashita’s music.

With a brass-centered, glamorous sound, the powerful tones spreading outward convey a positive emotion, as if leaping into a brighter place.

Kao Merit

Original songHasegawa Ayumu

Kao Merit 'My Daughter’s Remark' Makiko Esumi, Chiriko Sakashita

This commercial promotes the idea that Merit can solve various hair concerns such as dryness and stickiness.

After her daughter points out issues with her hair, Chiriko Sakashita consults with Makiko Esumi and Mayuko Takada about her worries, and learns that Merit is a good solution.

The smiles they show after using Merit convey that their concerns have been thoroughly resolved.

Hasegawa Ayumu’s sound logo effectively emphasizes the benefits of Merit.

Kao Merit PYUAN “Keeps Going into the Evening” Version

Original songTakagi Masakatsu

Kao Merit Pyuan “Lasts Till Evening” CM starring Ayami Nakajo

This commercial conveys, through Ayami Nakajo’s movements and narration, that using Merit Pyuan keeps your hair beautiful for a long time.

She cheerfully shares an experience of feeling at ease when someone touched her hair because it had stayed well-maintained.

The music by Masakatsu Takagi further highlights these fond memories depicted on screen.

With a bright, march-like feel, the track exudes a sense of confidence, as if moving forward with strong, determined steps.

Kao Men's Biore THE FACE 'I love it so much I don’t want to lend it' version

Ievan PolkkaEino Kettunen

[With Japanese translation] Ievan Polkka (Finnish folk song) “Ievan Polkka” – With kana reading [Revised version available in the description]
Ievan PolkkaEino Kettunen
Kao Men’s Biore THE FACE — I love it so much I don’t want to lend it. 15-second commercial starring Masaki Suda and Kai Inowaki

This commercial conveys the appeal of Men’s Biore THE FACE through the interaction between Masaki Suda and Kai Inowaki and the way they pause to think.

When Inowaki asks to borrow a face wash, Suda finds himself not wanting to lend Men’s Biore THE FACE.

In the end, the fact that he tells a lie also communicates his deep affection.

The song playing in the background of this everyday, casual exchange is “Ievan Polkka,” a traditional Finnish polka.

The polka’s light, buoyant rhythm heightens the fun and, layered with the visuals, also seems to express a sense of relaxation.

Kao Merit PYUAN “Pure Foam” Version

dazzling tomorrowYasuda Rei

Rei Yasuda “dazzling tomorrow” Kao ‘PYUAN’ “Pure Foam” TV commercial theme song
dazzling tomorrowYasuda Rei
Ayami Nakajo playfully frolics with bubbles; Rei Yasuda creates an original CM song. Kao Pyuan new TV commercial: PYUAN “Pure Bubble Cleanse” edition.

A Kao Pyuan commercial that highlights its gentle lather—while thoroughly cleansing, it softly envelops your hair.

The ad simply shows Ayami Nakajo using Pyuan, but the bright world-building paired with her smile clearly conveys a sense of joy.

Further emphasizing the commercial’s cheerful atmosphere is Rei Yasuda’s song “dazzling tomorrow.” Its calm sound—featuring piano, strings, and acoustic guitar—combined with her powerful vocals evokes a positive image of slowly but steadily moving forward.