Kao’s commercial song. A popular jingle.
Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.
Their commercials convey a refined corporate image, evoking a fresh, warm feeling—just watching them can be soothing, can’t it?
In this article, we introduce the songs featured in Kao’s commercials!
We’ve gathered a wide selection, from the latest to slightly older ones.
If you’ve ever wondered, “What was the song from that commercial with that actress?” this article might answer your question!
Find the Kao CM songs you’ve been curious about and add them to your playlist.
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Kao commercial songs: Popular commercial tunes (61–70)
Original songShūtānegi
This is a commercial for Biore u hand soap featuring baseball player Lars Nootbaar—well known for his performance with Japan in the 2023 WBC—appearing together with his parent.
It clearly shows various people washing their hands, and the smiles on their faces convey the joy of getting their hands clean.
Further highlighting the relaxed, cheerful atmosphere of the footage is the music by Shuta Negi.
The melody, layered with whistle-like tones, supported by gentle acoustic sounds, warmly captures the feeling the ad aims to express.
I canInoue Sayaka


This commercial portrays youthful scenes with Biore Sarasa Powder Sheets close at hand, cheering on people who are giving their all.
High school students devoted to their various clubs are depicted, and the many dramas they experience through their efforts are expressed in refreshing animation.
The song that further highlights the fresh atmosphere of the visuals is “I can,” written specifically for this commercial.
With a band sound accented by piano and brass, its overlap with lyrics charging straight toward youth conveys a real sense of strength.
Original songYamashita Hiroaki

This commercial features Fumi Nikaido conveying the feel of Biore UV, which gives your skin a light-diffusing, radiant finish.
It clearly depicts everything from the scene of applying it to the skin to feeling its effects outdoors, and through her expressions—surprise and a bright, refreshed look—you can sense the joy of experiencing the results.
Amplifying that sunlit, radiant atmosphere is Hiroaki Yamashita’s music.
With a brass-centered, glamorous sound, the powerful tones spreading outward convey a positive emotion, as if leaping into a brighter place.
Original songHasegawa Ayumu

This commercial promotes the idea that Merit can solve various hair concerns such as dryness and stickiness.
After her daughter points out issues with her hair, Chiriko Sakashita consults with Makiko Esumi and Mayuko Takada about her worries, and learns that Merit is a good solution.
The smiles they show after using Merit convey that their concerns have been thoroughly resolved.
Hasegawa Ayumu’s sound logo effectively emphasizes the benefits of Merit.
Original songTakagi Masakatsu

This commercial conveys, through Ayami Nakajo’s movements and narration, that using Merit Pyuan keeps your hair beautiful for a long time.
She cheerfully shares an experience of feeling at ease when someone touched her hair because it had stayed well-maintained.
The music by Masakatsu Takagi further highlights these fond memories depicted on screen.
With a bright, march-like feel, the track exudes a sense of confidence, as if moving forward with strong, determined steps.
Ievan PolkkaEino Kettunen


This commercial conveys the appeal of Men’s Biore THE FACE through the interaction between Masaki Suda and Kai Inowaki and the way they pause to think.
When Inowaki asks to borrow a face wash, Suda finds himself not wanting to lend Men’s Biore THE FACE.
In the end, the fact that he tells a lie also communicates his deep affection.
The song playing in the background of this everyday, casual exchange is “Ievan Polkka,” a traditional Finnish polka.
The polka’s light, buoyant rhythm heightens the fun and, layered with the visuals, also seems to express a sense of relaxation.
dazzling tomorrowYasuda Rei


A Kao Pyuan commercial that highlights its gentle lather—while thoroughly cleansing, it softly envelops your hair.
The ad simply shows Ayami Nakajo using Pyuan, but the bright world-building paired with her smile clearly conveys a sense of joy.
Further emphasizing the commercial’s cheerful atmosphere is Rei Yasuda’s song “dazzling tomorrow.” Its calm sound—featuring piano, strings, and acoustic guitar—combined with her powerful vocals evokes a positive image of slowly but steadily moving forward.


