Kao’s commercial song. A popular jingle.
Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.
Their commercials, which convey a sophisticated corporate image with a refreshing and warm feel, are pleasant to watch on their own.
In this article, we introduce the songs featured in Kao’s commercials!
We’ve gathered a wide selection, from the latest to those from a little while back.
If you’ve ever wondered, “What was the song in that commercial with that actress?” this article might just answer your question!
Find the Kao CM songs you’ve been curious about and add them to your playlist.
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Kao’s commercial songs: Popular commercial songs (41–50)
Original songmiyazon
It addresses the fact that even with adorable children, there are times when odor becomes a concern and parents worry about whether they’re washing properly.
With Merit, it’s gentle on the scalp and can clean thoroughly even with a light touch—something that’s also conveyed through the expressions of Shunsuke Kazama and Kumiko Aso.
The parents’ concerns are further expressed through Miyazon’s original song performed as a piano-and-vocal piece.
His bright singing voice, which matches the light, airy piano tones, is striking and conveys a positive feeling, as if those worries are being resolved.
Kao’s commercial songs. Popular commercial songs (51–60)
saakasu
This commercial promotes the benefits of achieving fresh, beautiful hair through the presence of Yuriko Ishida.
The way the product thoroughly removes dirt and transforms hair to a radiant shine comes across clearly in the shopping scene, where her hair gleams.
The refreshing atmosphere of her smiling and letting her hair flow is accentuated by the song from Circus.
The overall emphasis on smiling is also an important point, giving the impression that positive emotions are being expressed.
Original songShūtānegi
This is a commercial for Biore u hand soap featuring baseball player Lars Nootbaar—well known for his performance with Japan in the 2023 WBC—appearing together with his parent.
It clearly shows various people washing their hands, and the smiles on their faces convey the joy of getting their hands clean.
Further highlighting the relaxed, cheerful atmosphere of the footage is the music by Shuta Negi.
The melody, layered with whistle-like tones, supported by gentle acoustic sounds, warmly captures the feeling the ad aims to express.
Original songKurahashi Yoeko
This commercial introduces Biore Perfect Oil, with the key point being that you can use it in the bath, presented through a distinctive song.
Because we emphasize makeup in every aspect of daily life, it tends to be hard to remove—but the ad conveys that with Perfect Oil, it comes off easily.
While boasting high effectiveness, it’s also gentle on the skin, a quality underscored by Yoeko Kurahashi’s vocals.
The way her singing alone rings out is striking, and the simple composition makes it feel like a hummed tune in the bathroom.
Original songYamashita Hiroaki
This commercial features Fumi Nikaido conveying the feel of Biore UV, which gives your skin a light-diffusing, radiant finish.
It clearly depicts everything from the scene of applying it to the skin to feeling its effects outdoors, and through her expressions—surprise and a bright, refreshed look—you can sense the joy of experiencing the results.
Amplifying that sunlit, radiant atmosphere is Hiroaki Yamashita’s music.
With a brass-centered, glamorous sound, the powerful tones spreading outward convey a positive emotion, as if leaping into a brighter place.
Original songHasegawa Ayumu
This commercial promotes the idea that Merit can solve various hair concerns such as dryness and stickiness.
After her daughter points out issues with her hair, Chiriko Sakashita consults with Makiko Esumi and Mayuko Takada about her worries, and learns that Merit is a good solution.
The smiles they show after using Merit convey that their concerns have been thoroughly resolved.
Hasegawa Ayumu’s sound logo effectively emphasizes the benefits of Merit.
Original songTakagi Masakatsu
This commercial conveys, through Ayami Nakajo’s movements and narration, that using Merit Pyuan keeps your hair beautiful for a long time.
She cheerfully shares an experience of feeling at ease when someone touched her hair because it had stayed well-maintained.
The music by Masakatsu Takagi further highlights these fond memories depicted on screen.
With a bright, march-like feel, the track exudes a sense of confidence, as if moving forward with strong, determined steps.