Kao’s commercial song. A popular jingle.
Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.
Their commercials convey a refined corporate image, evoking a fresh, warm feeling—just watching them can be soothing, can’t it?
In this article, we introduce the songs featured in Kao’s commercials!
We’ve gathered a wide selection, from the latest to slightly older ones.
If you’ve ever wondered, “What was the song from that commercial with that actress?” this article might answer your question!
Find the Kao CM songs you’ve been curious about and add them to your playlist.
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Kao’s commercial songs: Popular commercial songs (41–50)
The world is supposed to be beautiful.yama
This commercial features four active high school model TikTokers—Noa Kato, Yua Tsutsui, Ayano Masuda, and Kisara Matsumura—and portrays scenes of youth.
Their hair flows beautifully with various movements and the sweeping wind, effectively highlighting Essential’s benefits that support youthful days through that expression.
Further accentuating the fresh air of youth depicted in the visuals is the song “Sekai wa Utsukushii Hazu Nanda” by yama.
With a grand, bright sound and powerfully resonant strings, the vocals build strength toward the chorus, conveying the vigor of sprinting through youth.
The world is supposed to be beautiful.yama
This piece features Alice Hirose taking on a quiz about hair color, using the results to explore the relationship between hair color and hair quality.
It shows that even with the same hair color, hair that’s well-maintained looks more vibrant, and it highlights how Essential supports that—emphasized through her look of surprise.
The song that further accentuates the joy of this new discovery portrayed in the video is yama’s “The World Ought to Be Beautiful.” The grand, resonant sound of the strings is striking, and combined with the vocals, it creates a bright, youthful atmosphere.
The world is supposed to be beautiful.yama
This commercial promotes the idea that using Essential gives you smooth hair that feels beautiful to the touch.
It depicts Alice Hirose touching her own hair, and her smile conveys the exhilaration of having beautiful hair.
The song that further highlights the bright, uplifting atmosphere shown in the visuals is yama’s “The World Ought to Be Beautiful.” With its striking string arrangements, the song’s grand sound strongly conveys a forward-looking attitude and a clear, radiant feeling.
soldierglobe
This song was included on globe’s two-disc original album “maniac,” released in 2006, and was used as the commercial song for Nivea-Kao’s “8×4 kirei.” The lyrics were written by Tetsuya Komuro.
It was slated for release as a single but the plan was canceled.
Like tonight’s moon
This animated piece, which depicts a story of a daughter practicing riding a bicycle and the father who accompanies her, is a commercial for the shampoo brand Meritto.
Many people have fond memories of practicing cycling with their fathers, so I imagine this ad moved a lot of viewers.
The background music features a cover of Elephant Kashimashi’s signature song “Koyoi no Tsuki no Yō ni.” The girl’s pure, innocent singing voice is striking and fits perfectly with the concept of the commercial.
Sign wa B New ArrangeB Komachi
A song by B Komachi, the popular idol group from the anime “Oshi no Ko,” has been chosen for a Kao commercial.
Set to a refreshing, upbeat melody, the lyrics about the bond between idols and fans really resonate.
Released in July 2023, the track is included on the anime’s character song CD.
With a new arrangement inspired by modern idol music, its catchy sound stands out.
It’s recommended not only for idol fans but also for anyone looking for a bright, uplifting song.
Listening while watching the commercial makes you feel as if you’re cheering them on yourself.
GOOD TIMIN’Jimmy Jones
This is a Humming commercial featuring Shun Oguri playing a salesperson who has to make rounds outside regardless of the hot season.
It promotes the idea that you won’t smell even if you sweat by putting it to song, and at the end of the ad, Oguri also sings, “Your Humming.” The original song used in this commercial is actually a parody version of “GOOD TIMIN’” by American singer Jimmie Jones.
The song was released in 1960 and was also covered in Japan by Kyu Sakamoto.