Lovely commercial jingle

Kao’s commercial song. A popular jingle.

Keyboard playerSAKI
I’ve been playing the Electone since I was six, mainly performing Disney music, anime songs, and music from dramas and films. I post performance videos on YouTube and social media, and I also give concerts. Building on my Electone experience, I took up synthesizer and piano during my student years and performed at school-sponsored events. As a writer, I’ve covered not only music-related topics but a wide range of genres, so I hope to draw on my experience to deliver articles that make readers think, “I want to try that!” or “I want to listen to that!”

Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.

Their commercials, which convey a sophisticated corporate image with a refreshing and warm feel, are pleasant to watch on their own.

In this article, we introduce the songs featured in Kao’s commercials!

We’ve gathered a wide selection, from the latest to those from a little while back.

If you’ve ever wondered, “What was the song in that commercial with that actress?” this article might just answer your question!

Find the Kao CM songs you’ve been curious about and add them to your playlist.

Kao’s commercial songs: Popular commercial songs (41–50)

Kao est “MAQUIA × est yuseiyagi Movie ‘Tokimeki’”

Red LightThe Wildcardz

Red Light

Red LightThe Wildcardz

This is a collaborative commercial between Kao’s cosmetics brand est and the beauty magazine MAQUIA.

The CM features Yusei Yagi, who also graces MAQUIA’s cover, excitedly sharing how pleasant est’s gel cleanser feels to use.

From Yagi’s expressions and the way he talks, you can easily imagine the great feel.

Overall, the ad has few lines or narration, resulting in a stylish and memorable CM.

Raise the rankinglower

Report a problem

Kao Sofina Primavista Beautiful Bare-Skin Texture Powder Foundation “Satomi Ishihara” Edition

KNOCK KNOCK！DREAMS COME TRUE

DREAMS COME TRUE – 「KNOCKKNOCK！」

KNOCK KNOCK！DREAMS COME TRUE

This commercial introduces Sofina Primavista under the theme “Live Makeup-Less,” showcasing the realization of beauty through Satomi Ishihara’s presence.

It highlights how the product covers areas of concern and blends seamlessly like bare skin, with that uplifting feeling portrayed through her bright expressions.

Emphasizing the brightness and positive emotions conveyed in the visuals is the song “KNOCK KNOCK!” by DREAMS COME TRUE.

The strong, knock-like rhythm is striking, and when the soaring vocals layer on top, it powerfully conveys a sense of forward momentum.

Raise the rankinglower

Report a problem

SOFINA AUBE couture 10-Second Make-Up Experience “10-Second Shadow RED”

BreakthroughTwice

TWICE「Breakthrough」Music Video

BreakthroughTwice

This is a single by TWICE released in 2019.

The track carries a heavy mood that can feel cool and dark, and it seems to portray a strong image of women.

The lyrics clearly express the sentiment of “breaking through the status quo,” as stated in the title.

You can feel the resolve to shake off hesitation and become a stronger self, and the strong will to head toward a radiant tomorrow.

It also feels like a song that encourages you, saying that although you must overcome walls again and again, you can become stronger each time you do.

Raise the rankinglower

Report a problem

Kuyukyu Pump: Clear Disinfection (Revised Version)

Seize the SkyHirai Dai

Seize the Sky

Seize the SkyHirai Dai

This song is included on the 2019 album THE GIFT.

It’s a surf-style track that highlights the ukulele and acoustic guitar—hallmarks of Dai Hirai’s sound.

The lyrics, another beloved aspect of Hirai’s music, feel gentle and comforting.

They encourage you to pursue what you love and cheer everyone on to move toward a beautiful future together, conveying a warm and uplifting message.

Raise the rankinglower

Report a problem

Kao Flair Fragrance 'Morning Freshness that Lasts - Mei Nagano' Edition

Grab the airmilet

milet “Grab the air” (Kao “Flare Fragrance” commercial song) Produced by Kamikaze Boy (MAN WITH A MISSION)

Grab the airmilet

This is a commercial that, through narration by Satomi Ishihara and Mei Nagano, conveys how using Kao’s Flair Fragrance adds a touch of everyday happiness.

Although each of them chooses a different scent, both clearly feel happy, effectively expressing the idea of variations tailored to each person.

The song that further accentuates the film’s glamorous atmosphere is milet’s “Grab the air.” The standout feature is the vocals that soar as if singing toward the open sky, vividly conveying a positive feeling like the scenery is expanding.

Raise the rankinglower

Report a problem

NIVEA Kao NIVEA Skin-Polishing Gel Cleanse “Skin-Polishing” Version

With the Wind and a KissAina ji Endo

With the Wind and a Kiss

With the Wind and a KissAina ji Endo

This is a commercial for a gel cleanser featuring Minami Tanaka.

With the tagline “A skin-polishing gel cleanser that removes not only makeup but also dead skin cells,” it highlights how using it gives your skin a translucent glow.

The background music is ‘Kaze to Kuchizuke to’ by Aina The End, well known from NIVEA commercials—a lovely track with a gently flowing melody that really draws you in.

Raise the rankinglower

Report a problem

Kao Biore BODY DELI

Gimme gimmeBENI

Kao’s body wash, Biore BODY DELI, is appealing not only for its skin hydration but also for its focus on fragrance.

What further accentuates BODY DELI’s confident vibe is BENI’s song “Gimme Gimme.” The sound has a gentle atmosphere that even conveys a touch of wistfulness, yet the powerful vocals layered over it evoke a resolve to move forward.

It gives the impression of calling on us to cherish our memories while also having the courage to take the next step.

Raise the rankinglower

Report a problem