RAG MusicCM
Lovely commercial jingle

Kao’s commercial song. A popular jingle.

Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.

Their commercials, which convey a sophisticated corporate image with a refreshing and warm feel, are pleasant to watch on their own.

In this article, we introduce the songs featured in Kao’s commercials!

We’ve gathered a wide selection, from the latest to those from a little while back.

If you’ve ever wondered, “What was the song in that commercial with that actress?” this article might just answer your question!

Find the Kao CM songs you’ve been curious about and add them to your playlist.

Kao commercial songs: Popular commercial songs (91–100)

We quietly fade away.Yamazaki Masayoshi

Masayoshi Yamazaki / We Quietly Fade Away
We quietly fade away.Yamazaki Masayoshi

Released in 2004 as Masayoshi Yamazaki’s 17th single.

The song was used in a Kao “Humming 1/3” commercial, with lyrics and music written by Masayoshi Yamazaki.

It’s a ballad that conveys a sense of poignancy, and the limited first edition DVD includes a short film running approximately 30 minutes.

Biore u Body Wash Moisturizing Smooth Skin

skinHoshino Gen

Gen Hoshino – Skin (Live at ONKIO HAUS Studio 2018)
skinHoshino Gen

This song is included on the single “Family Song,” released in 2017.

It was also used in a commercial for Kao’s Biore u Body Wash.

Within the funk-style sound that feels very characteristic of Gen Hoshino, there’s a certain freshness.

The lyrics give the impression of a “love song,” in line with the title’s sentiment—suggesting that through physical closeness we can come to know one another.

It feels skillful how it conveys the depth of love without actually using the word “love.”

Boys & GirlsHamasaki Ayumi

Ayumi Hamasaki / Boys & Girls (Short Ver.)
Boys & GirlsHamasaki Ayumi

Released in 1999 as Ayumi Hamasaki’s ninth single.

Chosen as the theme song for Kao’s “AUBE” commercial, it reached No.

1 on the Oricon Weekly Singles Chart and became a million seller.

It won her first Excellent Work Award at the 41st Japan Record Awards, and with this song she made her debut appearance at the 50th NHK Kohaku Uta Gassen.

Quickle Joan 'Family and Joan' Edition

JoanHata Motohiro

Motohiro Hata – “Joan” Music Video
JoanHata Motohiro

You can picture a scene where someone dear is right beside you, speaking to you and listening to your words.

It’s an original piece written by Motohiro Hata for the Quickle Joan “Family and Joan” edition, included on his 2020 album Copernicus.

Many listeners will likely be moved by its straightforward message: “I love you.” With the warm tones of the acoustic guitar and Hata’s gentle vocals, it’s a soothing love song.

Under the same skyayaka

It was released in 2009 as Ayaka’s 10th single.

The lyrics and music were written by Ayaka, and it was used as the theme song for Kao’s “ASIENCE” commercial.

Released as her last single before taking a hiatus for Graves’ disease treatment, the song conveys the importance of friends and those who support you.

SimpleTakahashi Yuu

Yu Takahashi – Simple (acoustic cover)
SimpleTakahashi Yuu

It was released in 2017 as Yu Takahashi’s 17th single.

The song was issued as a double A-side single, “Niji / Simple,” and was used as the tie-in song for Kao Biore’s “Skincare Facial Cleanser” and “Moisturizing Jelly” commercials.

Nana Eikura appears in the commercials.

Sofina Primavista “New Primer: Sandwich Shop” Edition

At the End of SorrowElefanto Kashimashi

Elephant Kashimashi – At the End of Sorrow [Official Video]
At the End of SorrowElefanto Kashimashi

Even if things are tough now, tomorrow will surely be okay—this is a message song that makes you feel that way.

It’s a track by the rock band Elephant Kashimashi, released in 1996 as their 12th single.

It was used as the CM song for Sofina Primavista’s “New Primer: Sandwich Shop” commercial.

Miyamoto’s vocals are truly wonderful—uplifting all on their own.

The warm, rich band sound also really resonates with the heart.

When you’re feeling a little worn out, this song might just stay by your side.