RAG MusicCM
Lovely commercial jingle

Kao’s commercial song. A popular jingle.

Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.

Their commercials, which convey a sophisticated corporate image with a refreshing and warm feel, are pleasant to watch on their own.

In this article, we introduce the songs featured in Kao’s commercials!

We’ve gathered a wide selection, from the latest to those from a little while back.

If you’ve ever wondered, “What was the song in that commercial with that actress?” this article might just answer your question!

Find the Kao CM songs you’ve been curious about and add them to your playlist.

Kao’s commercial songs: Popular TV commercial tracks (21–30)

Kao Attack Premium Gift: “White That Wraps Feelings”

Kitten in the parkCRAZY KEN BAND

Kao Premium Gift CM — Wrapping Feelings in White (New Song by CKB)
Kitten in the parkCRAZY KEN BAND

This commercial expresses the warmth imbued in the Kao Premium Gift, which delivers a variety of Kao products.

Along with showing what’s inside, the white outfits and gentle smiles of the people exchanging the gift calmly convey a reassuring sense that dirt can be thoroughly removed.

The song that really highlights the gentle atmosphere of the visuals is Crazy Ken Band’s “Park no Koneko-chan” (Little Kitten in the Park).

Precisely because it overlaps with the soothing sound, you can sense the tenderness hidden within Ken Yokoyama’s powerful singing voice.

Kao Attack: “Experiment” / “Introduction” — Whiter for those who believe

wild roseFranz Schubert

Heidenröslein (Schubert’s folk/children’s song)
wild roseFranz Schubert

This commercial shows Atsuko Takahata and Kengo Kora asking questions at a laboratory to find out what kind of effects Attack has.

Takahata, who can’t believe it whitens without even scrubbing, gradually becomes convinced as she watches the research process, clearly conveying the product’s astonishing effectiveness.

The music that further accentuates the fresh atmosphere of the predominantly white visuals is Franz Schubert’s Heidenröslein (Wild Rose).

With the piano at the center, it brings a sense of lightness within the refreshing mood and conveys a relaxed, everyday feeling.

Kao Attack Neo “Compact” Version / “One Rinse” Version

I want you to kiss me.THE BLUE HEARTS

[Official] THE BLUE HEARTS 'Kiss Shite Hoshii (Toot Toot Toot)' [2nd Single (1987/11/21)] THE BLUE HEARTS / Kiss Shite Hoshii
I want you to kiss me.THE BLUE HEARTS

This commercial introduces Kao’s Attack NEO, highlighting its appeal in making laundry easier.

It emphasizes that only one rinse is needed and that the product is compact, with Takashi Sorimachi and Noriko Maeda speaking to viewers with warm smiles.

The song that further enhances the fresh, comfortable everyday vibe is THE BLUE HEARTS’ “Kisu Shite Hoshii” (“I Want a Kiss”).

The lyrics that hum along with the sound effects at the beginning are memorable, and combined with the brisk band sound, they convey a clear sense of fun.

Kao × Panasonic #LaundryProject

Day by day, in many ways.[Alexandros]

This commercial brightly depicts how doing laundry can help switch your mood and refresh you, conveying positive feelings in a fresh, uplifting way.

By juxtaposing freshly washed clothes with the blue sky, it highlights their beauty and suggests that this delightful beauty adds fulfillment to everyday life.

The music that further accentuates the refreshing atmosphere of these scenes of subtle, everyday renewal is [Alexandros]’s “Hibi, Oriorii.” Its light, acoustic-tinged sound—and the vocals layered over it—together evoke a breezy, invigorating air.

Kao Attack Neo

Sunny with occasional cloudsSukima Suichi

SUKIMASWITCH – “Sunny with Occasional Clouds” Music Video: SUKIMASWITCH – HARETOKIDOKIKUMORI Music Video
Sunny with occasional cloudsSukima Suichi

This commercial showcases Rie Tanaka’s spirit of challenge and hard work, highlighting how Attack supports her efforts with brilliantly white results.

The emphasis on predominantly white clothing and backgrounds is a key point, conveying both how white the wash becomes and how it refreshes the mind.

The song that further underscores the positive atmosphere of the challenges depicted in the visuals is Sukima Switch’s “Hare Tokidoki Kumo.” With a grand sound marked by striking strings, the soaring vocals combine to vividly express a forward-looking attitude.

Kao Attack ZERO “Five People’s Everyday” Version

rainbowYuki Satoru

Shoko Haida “Niji” – Surely Tomorrow Will Be Fine Weather (Full) [Official]
rainbowYuki Satoru

This is a commercial that depicts everyday moments many people can relate to, while also conveying the importance of the choices we make within them.

It portrays Tori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, and Yosuke Sugino going about their daily lives, expressing how doing laundry helps reset and refresh the day.

Enhancing the calm atmosphere of these ordinary, flowing moments is the song Niji (Rainbow), a nursery rhyme covered by Kei Yuki.

The song gently depicts a rainbow arching across the sky, and it carries a positive feeling of shifting toward a brighter future.

Kao Merit: The Day I First Rode a Bicycle

Like tonight’s moonElefanto Kashimashi

Like the Moon Tonight / Elephant Kashimashi
Like tonight's moonElefanto Kashimashi

This animated piece, which depicts a story of a daughter practicing riding a bicycle and the father who accompanies her, is a commercial for the shampoo brand Meritto.

Many people have fond memories of practicing cycling with their fathers, so I imagine this ad moved a lot of viewers.

The background music features a cover of Elephant Kashimashi’s signature song “Koyoi no Tsuki no Yō ni.” The girl’s pure, innocent singing voice is striking and fits perfectly with the concept of the commercial.