Kao’s commercial song. A popular jingle.
Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.
Their commercials convey a refined corporate image, evoking a fresh, warm feeling—just watching them can be soothing, can’t it?
In this article, we introduce the songs featured in Kao’s commercials!
We’ve gathered a wide selection, from the latest to slightly older ones.
If you’ve ever wondered, “What was the song from that commercial with that actress?” this article might answer your question!
Find the Kao CM songs you’ve been curious about and add them to your playlist.
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Kao’s commercial songs: Popular TV commercial tracks (21–30)
A or BNakajima Mika
It’s a single released by Mika Nakashima in 2017.
From the title, you can tell it deals with two choices.
The lyrics begin with a sense of being dejected about one’s own weakness, and in the chorus the mood shifts to a bright, uplifting feeling of becoming a new self.
It also feels like the singing style changes to match the character’s emotional transformation.
Looking at the song as a whole, it seems less about making a choice and more about expressing a resolve to change.
dazzling tomorrowYasuda Rei
This is a song by Rei Yasuda released in 2019.
The sound is striking, developing from the tones of acoustic guitar and piano into a grand, orchestral atmosphere toward the chorus.
The lyrics match that image—very refreshing and positive.
They depict hope for a future moving forward with someone important, and a strong belief that tomorrow will be bright.
It’s a song that seems to speak to the importance of supporting each other, and of believing in your loved one and in yourself.
skinHoshino Gen
This song is included on the single “Family Song,” released in 2017.
It was also used in a commercial for Kao’s Biore u Body Wash.
Within the funk-style sound that feels very characteristic of Gen Hoshino, there’s a certain freshness.
The lyrics give the impression of a “love song,” in line with the title’s sentiment—suggesting that through physical closeness we can come to know one another.
It feels skillful how it conveys the depth of love without actually using the word “love.”
Imai Miki
This commercial portrays a day in the life of Yuriko Yoshitaka.
In a calm voice, she talks about getting up properly every morning, finishing work, coming home in the cold, and still doing the laundry—and how she wants to be praised for that.
The direction leaves a strong impression that it’s thanks to the scent of New Beads that she’s able to keep going.
The BGM is one of Miki Imai’s signature songs, “PIECE OF MY WISH.” Released in 1991, it reached No.
1 on the Oricon charts.
It’s a gentle yet powerful encouragement ballad about facing your weakened self, accepting it, and moving forward.
ResuscitationMr.Children
This commercial shows people who, upon turning 30, continue to take on new challenges, while also conveying how Attack supports them.
The efforts—and the resulting stains—of soccer player Keisuke Honda, performer Naomi Watanabe, and French chef Shintaro Ababa evoke a positive, forward-looking attitude toward challenges.
The song that further accentuates the refreshing mood of the visuals, which feel like stepping into the future, is Mr.Children’s “Sosei” (“Resurrection”).
It’s a song that portrays standing back up after a fall and continuing to challenge oneself, expressing a strong will to face difficulties.
As a personSUPER BEAVER
Released in 2016, SUPER BEAVER’s “Hito to Shite” powerfully expresses what it means to be human.
The sound starts off calm and gradually builds in intensity, and the powerful vocals that resonate with the music are striking.
It portrays that being human includes our messy parts, while also conveying a determination to keep moving forward.
The song was featured in Kao’s Curel commercial, where pairing it with winter dry-skin care effectively communicates a sense of warmth.
rainbow
This commercial conveys, through scenes from the Spring High School Volleyball Tournament, that dirt is inseparable from sports—and that Attack laundry detergent removes it, supporting the power to keep pushing forward.
It portrays athletes who didn’t get the results they hoped for, expressing a message of washing away their frustration and turning it into resolve to keep challenging themselves.
The music amplifies the tender, bittersweet atmosphere of the visuals: a piano rendition of the children’s song “Niji” (Rainbow).
Precisely because it’s performed solely with the gentle timbre of the piano, it leaves a quietly penetrating impression that closely accompanies and soothes their frustration.