Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.
Their commercials, which convey a sophisticated corporate image with a refreshing and warm feel, are pleasant to watch on their own.
In this article, we introduce the songs featured in Kao’s commercials!
We’ve gathered a wide selection, from the latest to those from a little while back.
If you’ve ever wondered, “What was the song in that commercial with that actress?” this article might just answer your question!
Find the Kao CM songs you’ve been curious about and add them to your playlist.
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Kao commercial songs: Popular TV commercial tracks (1–10)
suis from Yorushika
This is a commercial where Minami Tanaka talks about using serum on her body as well, introducing NIVEA’s Serum Body Milk.
As she actually applies the body milk, the active ingredients it contains are introduced.
The close-up shots of lustrous, beautiful skin are especially striking.
The BGM features a CM song sung by suis, the vocalist of Yorushika.
It’s a beautifully atmospheric track that includes the familiar NIVEA phrase, “Tada mamoritai” (“I just want to protect”).
Hashimoto Eriko
After the COVID-19 pandemic, we’ve entered an era where we can manage without meeting people in person—through remote work, virtual drinks, and the like.
Yet precisely because of this era, the narration by Nicole Fujita tells us how important the feeling of “wanting to meet” is.
In the latter half of the commercial, 8×4 Aroma Switch is introduced so that when you do meet people, you can keep your skin smooth and sweat under control.
It’s a beautifully crafted ad that makes you want to see someone special.
The BGM features a track by Eriko Hashimoto, known as the vocalist of Chatmonchy.
The song’s lyrics, like the commercial’s theme, express the desire to meet.
As of the commercial’s release, details about the song haven’t been revealed, so we can look forward to the information being announced.
GibbsNEW!Shiina Ringo
The Meritto commercials are becoming known for their animated spots featuring the memorable singing voices of small children.
Among them, this one introduces Meritto Kids, a version for children.
It highlights that the foam comes out ready-made, making it easy for little kids to use.
The BGM features “Gips,” one of Ringo Sheena’s signature songs.
Although it’s originally a love song, when paired with this footage, it feels like it’s singing about the love between parent and child.
Endless SunNEW!Stray Kids
This commercial showcases the effects of Biore UV and its desire to support people when they go out, conveyed through Stray Kids.
Stray Kids step into sun-drenched places, and even then they maintain a cool composure, which communicates the product’s high efficacy and reliability.
The song that further accentuates the stylish atmosphere depicted in the visuals is Stray Kids’ “Endless Sun.” It’s a track that conveys brightness with the sun as a theme and a stylish vibe, and even the light, agile rap evokes a positive, forward-looking attitude.
The Theory of HappinessNEW!Shiina Ringo
This is a commercial depicted in a gentle, animated style, featuring a girl who has just entered elementary school and her parents.
The parents are earnestly taking pictures of their daughter wearing her randoseru backpack, while the girl being photographed looks a bit overwhelmed.
However, the line that appears near the end of the commercial—“You’ll grow up so fast”—conveys the parents’ feeling that they want to capture as many moments as possible right now.
The background music uses a cover of ‘Koufukuron’ (A Theory of Happiness), which is familiar from this series of commercials.
Sung in a child’s voice, the song has a different charm from the original performed by Sheena Ringo.
capricious; whimsicalNEW!Vaundy
This memorable commercial introduces Men’s Biore, which offers a lineup including deodorants and body soaps, by likening it to a friendship.
Masaki Suda and Kai Inowaki portray friends who maintain a smooth, comfortable distance without being clingy.
The keywords “non-sticky” and “smooth” evoke the feel of Men’s Biore products.
It’s an impressive ad, made pleasant by the two actors’ easy, close rapport.
MAKE ITNEW!Iwatatakanori
Takanori Iwata’s “MAKE IT” was released in 2026 and is a song written specifically for the Eight Four Men commercial.
Its refreshing sound evokes a clear blue sky, and the overlap with a dance-music-like rhythm conveys a sense of exhilaration.
The vocals blend with the refreshing quality of the sound, expressing positive feelings that look toward the future.
The commercial features Takanori Iwata using Eight Four Men and heading out, giving the impression that positive emotions are conveyed through his smile.