RAG MusicCM
Lovely commercial jingle

Kao’s commercial song. A popular jingle.

Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.

Their commercials, which convey a sophisticated corporate image with a refreshing and warm feel, are pleasant to watch on their own.

In this article, we introduce the songs featured in Kao’s commercials!

We’ve gathered a wide selection, from the latest to those from a little while back.

If you’ve ever wondered, “What was the song in that commercial with that actress?” this article might just answer your question!

Find the Kao CM songs you’ve been curious about and add them to your playlist.

Kao’s commercial songs: Popular CM tracks (81–90)

Sun’s KissZONE

Released in 2004 as ZONE’s 13th single.

The song was used in a NIVEA Kao “8×4” commercial and is a pop tune with a summer theme.

It reached No.

8 on the Oricon Weekly Singles Chart, and the commercial featured members of ZONE.

FLAIR Fragrance “The Morning Freshness Lasts” Version

One Touchmilet

milet 'One Touch' MUSIC VIDEO (Kao 'Flair Fragrance' commercial song)
One Touchmilet

The song playing in the Flair Fragrance commercial featuring Satomi Ishihara is “One Touch” by the singer-songwriter milet.

It’s a refreshing track that perfectly matches the mood of the ad, and listening to it makes you feel energized.

Speaking of milet’s vocal appeal, as you can hear in this song, she has a richly resonant mid-to-low range.

Her voice sounds like that of a seasoned overseas singer—surely many people love it.

FLAIR Fragrance: “Days Overflowing with ‘&’”

You & Imilet

milet “You & I” Music Video (Kao “Flair Fragrance & SPORTS” commercial song)
You & Imilet

This is a song by milet released in 2019.

It was used as the commercial song for Kao’s “Flair Fragrance & SPORTS.” As the title suggests, it is said to depict the anxieties of a man and a woman.

The sound at the beginning, as if spoken, gives a heavy impression that evokes feelings of unease and impatience, but once the chorus begins, it unfolds into a bright and grand sound that feels as if the world has opened up.

It’s an intriguing track where you can sense the changing emotions of the two characters through the music itself.

SUCCES “New Volume-Up Type Release” Version

It’s fine.Urufuruzu

It’s a rock number that will make you feel refreshed.

Known for hits like “Guts da ze!!” and “Ashita ga Aru sa,” this is one of the signature songs by the band Ulfuls, released in 2003 as their 25th single.

The lyrics are appealing for their positive message: live the way you want, true to yourself.

I’m sure many people have already been encouraged by this song.

Give it a listen when you want to look ahead and move forward.

Just by touching — Always with you —Miura Daichi

Daichi Miura / Just by Touching ~Always with you~ -Music Video- from “BEST” (On Sale 2018/3/7)
Just by touching — Always with you —Miura Daichi

Released in 2014 as Daichi Miura’s 16th single.

Chosen as the song for a NIVEA Kao commercial, it’s a beautiful, soothing ballad featuring a clear, transparent vocal layered with live string performances—violin, viola, and cello—that create a majestic sense of scale.

FLAIR Fragrance “Flowers Bloom in the Heart”

A or BNakajima Mika

Mika Nakashima “A or B” Music Video
A or BNakajima Mika

It’s a single released by Mika Nakashima in 2017.

From the title, you can tell it deals with two choices.

The lyrics begin with a sense of being dejected about one’s own weakness, and in the chorus the mood shifts to a bright, uplifting feeling of becoming a new self.

It also feels like the singing style changes to match the character’s emotional transformation.

Looking at the song as a whole, it seems less about making a choice and more about expressing a resolve to change.

Kao commercial songs: Popular commercial songs (91–100)

Stay GoldUtada Hikaru

It was released in 2008 as a double A-side single with Hikaru Utada’s 20th single, “HEART STATION/Stay Gold.” Written specifically for Kao’s “ASIENCE,” the song features a carefully crafted piano arrangement and has a distinctly feminine feel.