Kao’s commercial song. A popular jingle.
Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.
Their commercials convey a refined corporate image, evoking a fresh, warm feeling—just watching them can be soothing, can’t it?
In this article, we introduce the songs featured in Kao’s commercials!
We’ve gathered a wide selection, from the latest to slightly older ones.
If you’ve ever wondered, “What was the song from that commercial with that actress?” this article might answer your question!
Find the Kao CM songs you’ve been curious about and add them to your playlist.
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Kao’s commercial songs: Popular CM tracks (81–90)
Stay GoldUtada Hikaru

It was released in 2008 as a double A-side single with Hikaru Utada’s 20th single, “HEART STATION/Stay Gold.” Written specifically for Kao’s “ASIENCE,” the song features a carefully crafted piano arrangement and has a distinctly feminine feel.
We quietly fade away.Yamazaki Masayoshi

Released in 2004 as Masayoshi Yamazaki’s 17th single.
The song was used in a Kao “Humming 1/3” commercial, with lyrics and music written by Masayoshi Yamazaki.
It’s a ballad that conveys a sense of poignancy, and the limited first edition DVD includes a short film running approximately 30 minutes.
Original songYanagita Shusaku
In the Nivea commercial, known for its skincare products, scenes show people applying Nivea cream to the skin of loved ones—friends, family, and partners.
It’s a heartwarming presentation that conveys the commercial’s title and theme, “I want to protect you forever.” The BGM features an original song with vocals by Shusaku Yanagida from the band Kami wa Saikoro wo Furanai.
His smoky voice resonates warmly.
It’s a lovely track that focuses on the commercial’s message of “wanting to protect.”
Boys & GirlsHamasaki Ayumi

Released in 1999 as Ayumi Hamasaki’s ninth single.
Chosen as the theme song for Kao’s “AUBE” commercial, it reached No.
1 on the Oricon Weekly Singles Chart and became a million seller.
It won her first Excellent Work Award at the 41st Japan Record Awards, and with this song she made her debut appearance at the 50th NHK Kohaku Uta Gassen.
Under the same skyayaka

It was released in 2009 as Ayaka’s 10th single.
The lyrics and music were written by Ayaka, and it was used as the theme song for Kao’s “ASIENCE” commercial.
Released as her last single before taking a hiatus for Graves’ disease treatment, the song conveys the importance of friends and those who support you.
SimpleTakahashi Yuu

It was released in 2017 as Yu Takahashi’s 17th single.
The song was issued as a double A-side single, “Niji / Simple,” and was used as the tie-in song for Kao Biore’s “Skincare Facial Cleanser” and “Moisturizing Jelly” commercials.
Nana Eikura appears in the commercials.
Kao commercial songs: Popular commercial songs (91–100)
bathroom feat. Ren, Maeshima SoshiMAISONdes

The music project MAISONdes, which releases works in collaboration with various artists under the concept of “an apartment somewhere,” is in charge of the commercial’s song.
The refreshing sensation of the Bathclin Bub bath additive is enhanced by the song’s sparkling stylish vibe, creating an urban atmosphere.


